Wix Review - Features, Pricing & Deals

Wix is a website builder that helps users create and manage their online presence without requiring coding knowledge. Users can build everything from personal blogs to professional business websites using its intuitive drag-and-drop interface.

The platform combines customizable templates, AI-powered tools, and integrated hosting to streamline the website creation process. With over 900 industry-specific templates available, users can quickly establish their web presence while maintaining creative control over their site's appearance.

Its feature set includes essential tools for ecommerce, SEO optimization, and mobile responsiveness. The AI website builder can generate personalized websites based on user preferences, while built-in marketing tools help promote your site once it's live.

While a free plan is available for basic websites, premium plans start at $17 per month and offer additional features like custom domains, increased storage, and removal of Wix branding. The platform serves various users, from individuals creating portfolios to small businesses launching online stores.

• Drag & Drop Website Builder: Create professional websites without coding skills using an intuitive interface that lets you customize every design element easily and quickly.
• AI Website Generator: Instantly build personalized websites tailored to your business needs with AI-powered design recommendations and automated content creation.
• Complete Online Store Solution: Set up and manage your digital storefront with integrated payment gateways, inventory tracking, and seamless product management tools.
• Advanced SEO Optimization: Improve your website's search engine rankings with AI-powered keyword research, meta tag generation, and comprehensive performance analytics.
• Professional Website Templates: Choose from 900+ pre-designed templates across multiple industries that can be fully customized to match your unique brand aesthetic.
• Mobile-Responsive Design: Ensure your website looks stunning and functions perfectly on smartphones and tablets with built-in mobile editing capabilities.
• Integrated Marketing Tools: Leverage AI-driven email marketing, social media integration, and analytics to grow your online presence and attract more customers.

• Free version offers a Wix-branded domain with limited features and display ads at no cost.
• Light Plan starts at $17/month (annually) or $24/month, ideal for portfolios with 2GB storage and no e-commerce features.
• Core Plan costs $29/month (annually) or $36/month, supporting small online stores with 50GB storage and basic e-commerce tools.
• Business Plan priced at $36/month (annually) or $43/month, designed for established businesses with 100GB storage and advanced e-commerce capabilities.
• Business Elite Plan provides unlimited storage and priority support at $159/month (annually) or $172/month for large business needs.
• Enterprise Plan offers custom pricing for global brands, requiring direct consultation with Wix for a personalized quote.
• Additional discounts available, including a 10% off coupon code "TAKE10" at checkout.
• Domain names range from $0 to $20 per year, with potential extra costs for additional apps between $0 to $20 monthly.

The AI Website Builder creates a website for you based on your answers to a few simple questions. It builds your site automatically with matching colors, content, and images. The regular editor is a drag-and-drop tool where you start with a template and manually customize every element yourself. Choose the AI builder if you want a quick setup with less work, or the regular editor if you prefer complete control over every detail of your site's design.

Unlike some other website builders, you can't simply switch templates after you've started building your Wix site. If you want to use a different template, you'll need to create a new site and rebuild your content. That's why it's important to choose a template you really like from the start. You can still change your site's colors, fonts, and layout elements within your current template, but switching to an entirely new template requires starting fresh.

Wix has greatly improved its SEO capabilities in recent years. You can now access all the essential SEO tools like customizable metadata, SSL security, mobile optimization, and structured data markup. The platform also offers an SEO Wiz tool that guides you through the optimization process. While some developers claim Wix sites load slower than custom-coded sites, most small businesses and bloggers find Wix's SEO features perfectly adequate for achieving good rankings on Google.

Moving a Wix website to another platform isn't straightforward. You can export your blog posts as XML and download your images, but you can't export the actual website design or structure. If you switch platforms, you'll need to rebuild your site from scratch. Your domain can be transferred if you purchased it through Wix, though this requires several steps. Consider this potential "lock-in" factor before committing to Wix if you think you might want to switch platforms in the future.

For a basic website with mostly text and a few images, the 2GB storage on the Light plan is usually enough. If you plan to upload lots of high-resolution photos or videos, you'll want at least the Core plan with 50GB. Online stores with many product images should consider the Business plan (100GB) or Business Elite (unlimited storage). Remember that image galleries, video files, and PDFs eat up storage quickly. It's better to start with more storage than you think you'll need to avoid hitting limits as your site grows.