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Appcues- Features, Pricing & Deals

Appcues is a product onboarding and adoption platform designed to help businesses enhance user engagement and retention without requiring extensive technical expertise. Based in Boston, Massachusetts, and employing a team of 51-200 people, Appcues aims to make it easy for non-technical teams to measure and improve product adoption, track and analyze product usage, and publish in-app onboarding tours, announcements, and surveys.

A key aspect of Appcues is its no-code platform that empowers non-technical teams to create and manage in-app experiences without engineering support. Users can design personalized product experiences to guide users through onboarding, adoption, and retention phases. This includes building welcome flows and targeted checklists that help users reach their "aha" moment faster. The platform also enables the creation of sophisticated in-app onboarding tours, announcements, and surveys, which can be deployed in minutes to improve user understanding and engagement.

Appcues allows teams to deliver targeted experiences to the right users at the right time, with detailed reporting to measure the impact on key segments. Tools like slideouts, tooltips, and hotspots aid in driving awareness and adoption of new features, encouraging users to discover and engage with parts of the product they might have otherwise missed. The platform also includes robust user feedback and insights tools, such as in-app surveys and Net Promoter Score (NPS) tracking, to refine the product and user experience based on direct user insights.

The ability to conduct quick experimentation and track their impact within the platform helps optimize product adoption and user engagement. Companies like GetResponse and Litmus have seen significant improvements in activation rates and feature adoption by using Appcues. Additionally, Appointlet increased their free-to-paid conversion by 210% within three months using Appcues’ checklists.

Appcues eliminates the dependency on engineering teams for creating user experiences, making it a valuable tool for increasing user engagement and retention. Trusted by major companies such as Amplitude, Yotpo, Pluralsight, MongoDB, Codepen, and SquareSpace, Appcues offers a robust and intuitive solution for improving product adoption.

Features

  • No-Code Platform: Appcues is built as a no-code solution, allowing non-technical teams to create and manage in-app experiences without needing engineering support.
  • Personalized Product Experiences: Users can build personalized product experiences to guide users through onboarding, adoption, and retention phases. This includes creating welcome flows, targeted checklists, and other interactive elements to help users reach their "aha" moment faster.
  • In-App Onboarding Tours: The platform enables the creation of beautiful in-app onboarding tours, announcements, and surveys. These can be published quickly, often in minutes, to help new users understand and engage with the product.
  • Targeted Experiences: Appcues allows teams to target experiences to the right users at the right time. This includes detailed reporting to measure the impact on key segments such as trial users or new users.
  • Feature Adoption and Engagement: Tools like slideouts, tooltips, and hotspots can be used to drive awareness and adoption of new features. This helps in nudging users to discover features they have yet to try, thereby increasing overall engagement and feature adoption.
  • User Feedback and Insights: The platform includes tools for collecting user feedback through in-app surveys and Net Promoter Score (NPS) tracking. This helps in improving the product and user experience based on direct user insights.
  • Experimentation and Analytics: Appcues facilitates quick experimentation with various in-app experiences. Users can track the impact of these experiments directly within the platform, helping to optimize product adoption and user engagement.

Pricing

  • Free account allows users to get started, suggesting a limited usage or trial period with basic features.
  • Custom pricing details are available upon request, tailored to meet the specific needs of different businesses.
  • For detailed pricing information, potential users are encouraged to sign up for the free account or contact the Appcues sales team directly to obtain a customized quote.
Last Updated
August 31, 2024 10:45

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