ChatGPT Prompts for Marketing That Actually Deliver (2026)

Define Your Core Positioning Statement

Act as a B2B positioning consultant with experience in SaaS and professional services. Write a positioning statement for [company name], a [product/service description] targeting [target audience]. The statement should articulate the specific problem we solve, the alternative customers typically use before finding us, and the reason we're more effective. Format it as a two-sentence positioning statement followed by a plain-English explanation of the logic behind each word choice.

Competitive Messaging Differentiation Map

Act as a competitive intelligence analyst. I'm marketing [product name] in the [industry] space. Our main competitors are [competitor 1], [competitor 2], and [competitor 3]. Based on common market positioning patterns in this category, identify three messaging angles they're likely owning and three gaps we could credibly claim. For each gap, write a one-sentence message we could use and explain what proof or feature would need to back it up.

Homepage Hero Copy Variations

Act as a conversion copywriter. Write three versions of homepage hero copy for [company name], a [product/service description] for [target audience]. Each version should have a H1 headline (under 10 words), a subheadline (one to two sentences), and a primary CTA button label. Version one: leads with the outcome customers get. Version two: leads with the problem it solves. Version three: leads with a specific differentiator. After each version, write one sentence explaining the conversion logic behind the headline.

Objection Handling Messaging Guide

Act as a sales and marketing alignment consultant. Identify the five most common objections prospects raise before buying [product/service name] in the [industry] space. For each objection, write: the exact language a prospect might use, the underlying fear or concern driving it, a marketing message that addresses it (suitable for a FAQ, landing page, or email), and a proof element that would make the message credible (e.g. stat, testimonial type, case study angle). Format as a reference guide the marketing and sales teams can both use.

ICP Profile From First Principles

Act as a go-to-market strategist. Help me build an ideal customer profile for [product/service name]. The product does [core function] and we've seen early traction with [any known customer characteristics]. For each ICP segment you identify, list: their job title and company type, the specific trigger that makes them start looking for a solution like ours, the metric they use to measure success, and the objection they're most likely to raise before buying.

Voice of Customer Interview Questions

Act as a UX researcher who specialises in customer discovery for [industry] companies. Write 12 interview questions I can use with existing customers of [product name] to uncover why they chose us over alternatives, how they measure value, and what almost stopped them from buying. Avoid leading questions. Group the questions into three phases: context-setting, decision process, and outcome evaluation.

Audience Pain Point Excavation

Act as a consumer psychologist. I'm marketing [product/service] to [target audience description]. List the top seven frustrations this audience experiences related to [problem area], moving from surface-level complaints to deeper emotional drivers. For each frustration, write the exact words a customer might use to describe it — not polished marketing language, but the phrasing they'd use in a forum post or review.

Customer Persona Narrative

Act as a brand strategist. Write a customer persona narrative for [persona name], a fictional but representative customer of [brand/product]. The narrative should read like a short character sketch — not a bulleted data sheet — and cover their professional situation, the specific frustration that led them to look for a solution like [product name], what they read and watch, how they evaluate options, and what makes them feel confident enough to buy. End with three messages that would resonate with this person and one that would instantly put them off.

Campaign Brief for New Product Launch

Act as a senior creative strategist. Write a campaign brief for the launch of [product name] by [company name]. The product is [one-line description]. Our target audience is [audience description]. The campaign will run across [channels]. Include: campaign objective, single-minded proposition, audience insight the campaign is built on, tone of voice guidelines, three potential creative territories to explore, and success metrics. Keep the brief to one page.

Seasonal Campaign Angle Generator

Act as a campaign planner. I need five original campaign angle ideas for [brand/product] tied to [season or event, e.g. Q4, Black Friday, New Year]. Each idea should have a distinct creative hook, a one-sentence rationale for why it's relevant to our audience ([audience description]), and a suggested hero format (e.g. video, email series, interactive tool). Avoid ideas that rely on discounting as the primary mechanic.

Multi-Channel Campaign Message Hierarchy

Act as a brand communications planner. I'm running a campaign for [product/offer] targeting [audience]. The primary message is [core message]. Create a message hierarchy that adapts this for the following channels: paid social, email, out-of-home, and a landing page hero section. For each channel, explain what you changed about the message and why, given how that audience is behaving when they encounter that format.

PR Pitch Email to Journalists

Act as a PR strategist with experience pitching to [media type, e.g. tech trade press, national business media]. Write a pitch email for the following story: [story angle or news hook]. The email is going to [journalist name/type] at [publication type]. Keep the subject line under 50 characters. The body should be under 150 words, lead with why this story matters to their readers right now, include one data point or specific detail, and end with a clear ask. Do not use the phrase 'I hope this finds you well' or any variant of it.

Influencer Brief for Product Partnership

Act as an influencer marketing manager. Write a creative brief for a paid partnership with a [platform, e.g. Instagram, TikTok] creator in the [niche] space to promote [product name]. The brief should cover: campaign objective, key message (one sentence), what the creator must include and what they must not say, three content angle options they can choose from, deliverables, and approval process. The tone of the brief should treat the creator as a collaborator, not a contractor following a script.

A/B Test Hypothesis for Landing Page

Act as a conversion rate optimisation specialist. I'm running an A/B test on the landing page for [product/offer name]. The current page has a [describe current headline/CTA/layout element]. Based on common conversion patterns for [product type or industry], write three A/B test hypotheses I should prioritise. For each hypothesis include: the element being tested, the control version, the challenger version, the behavioural reason you expect the challenger to outperform, and the metric I should use to call the test.

Facebook and Instagram Ad Copy Set

Act as a direct-response copywriter specialising in paid social. Write three variations of a Facebook and Instagram ad for [product name] targeting [audience description]. Each variation should test a different lead: one leads with the problem, one leads with the outcome, one leads with a specific proof point or number. For each ad write a primary text (under 125 words), a headline (under 7 words), and a description line. Note which audience cold/warm/retargeting each variation is best suited for.

Google Search Ad Copy With Extensions

Act as a PPC copywriter. Write Google Search ad copy for [product/service] targeting the keyword cluster around [main keyword]. Write three responsive search ad headline options (under 30 characters each) and two description lines (under 90 characters each). Then write four sitelink extensions with headlines and 35-character descriptions. The tone should be [tone, e.g. professional, urgent, conversational]. Highlight [key differentiator] in at least two of the headlines.

LinkedIn Sponsored Content for B2B

Act as a B2B content marketer. Write a LinkedIn sponsored content ad for [company name] promoting [offer, e.g. a whitepaper, demo, webinar]. The target audience is [job title] at [company type] companies. Write the introductory text (under 150 words), a headline (under 70 characters), and a CTA button label. The ad should lead with a business problem, not a product feature. Avoid jargon. Write a second version that uses a data point or statistic as the opening hook.

Welcome Email Sequence for New Subscribers

Act as an email marketing strategist. Write a three-email welcome sequence for new subscribers to [brand name]'s email list. Subscribers signed up via [lead magnet or signup context]. Email 1 should deliver on the signup promise and introduce the brand's point of view. Email 2 should address the most common objection new subscribers have about [product/service category]. Email 3 should make a soft conversion ask. For each email include: subject line, preview text, body copy, and CTA. Tone: [tone description].

Abandoned Cart Recovery Email

Act as an e-commerce email copywriter. Write an abandoned cart email for [brand name] for customers who left [product name] in their cart. The email should acknowledge the drop-off without being pushy, reinforce the top two reasons people buy this product ([reason 1] and [reason 2]), and include a clear CTA back to checkout. Write a subject line under 45 characters, preview text under 90 characters, and body copy under 120 words. Write a second version that adds a time-limited incentive of [incentive, e.g. 10% off, free shipping].

Re-Engagement Email for Lapsed Customers

Act as a retention email specialist. Write a re-engagement email for [brand name] targeting customers who haven't purchased in [time period]. The email should acknowledge the gap without guilt-tripping the reader, highlight what's new or improved about [product/service] since they last engaged, and offer a reason to return. Subject line options: write three, each testing a different angle (curiosity, benefit, directness). Body copy should be under 100 words. Include one CTA.

Post-Purchase Email to Drive Referrals

Act as a lifecycle email copywriter. Write a post-purchase email for [brand name] sent [X days] after a customer's first order of [product name]. The goal is to generate referrals without feeling transactional. The email should celebrate the customer's decision, include one practical tip for getting the most from the product, and introduce the referral programme with a clear explanation of what both parties get. Subject line under 50 characters. Body copy under 130 words. Tone: [warm/professional/playful].

Long-Form Blog Post Outline

Act as a content strategist. Create a detailed outline for a 2,000-word blog post on the topic: "[blog post topic]" targeting [audience description]. The post should rank for the primary keyword [keyword] and support secondary terms around [related topic area]. Include: a working title, a meta description under 155 characters, an intro hook (describe the angle, don't write it yet), H2 and H3 headings with a one-sentence note on what each section should accomplish, and a suggested internal linking opportunity. Indicate which sections are most likely to earn backlinks and why.

Product-Led Case Study Structure

Act as a B2B content writer. Create a structured outline for a customer case study featuring [customer company type] who used [product name] to achieve [result]. The case study will be used in sales collateral and on the website. Include: a punchy headline format with a metric, five interview questions to ask the customer, the narrative arc (situation, complication, solution, result), and a quote prompt that will get the customer to say something useful rather than generic. Flag the section most likely to be skipped and suggest how to make it earn its place.

Social Media Content Calendar Themes

Act as a social media strategist. Create a four-week content theme plan for [brand name]'s [platform, e.g. LinkedIn, Instagram] presence. The brand is a [company type] targeting [audience]. For each week, suggest a content pillar and explain why it serves both audience interest and business objectives. Under each pillar list four specific post ideas with format suggestions (e.g. carousel, short video, static image, poll). The tone should be [tone]. Avoid posting ideas that are just product promotions.

YouTube Video Script Opener

Act as a YouTube scriptwriter who specialises in [industry] content. Write the first 90 seconds of a script for a video titled "[video title]" aimed at [target viewer]. The opener should hook the viewer within the first 10 seconds using a specific problem or surprising statement, preview what they'll learn, and give them a reason to stay. Write the dialogue exactly as it would be spoken, not in formal prose. Include a note on the visual treatment you'd recommend for the first 30 seconds.