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The Very Best Product Tour Software in 2024

Last Updated -
September 2, 2024 14:22
Written by -
Alec Chambers

If you want your products to stand out in today's competitive market, you need dynamic and engaging product tours.

But most smaller businesses don't have the budget to hire a team of developers and designers to create these experiences.

That's where the best product tour software of 2024 comes in: these tools enable you to easily create captivating product tours without breaking the bank.

You don't need any coding skills or design expertise—these platforms handle all the intricacies for you. With innovations like AI, crafting an impressive product tour has never been simpler.

I invested considerable time meticulously testing the latest product tour software available, and I'm excited to present to you the top choices of 2024.

Storylane - Transforming Product Demos for 2024

Storylane interactive product demo creation Storylane is a cutting-edge interactive product demo software tailored to streamline the creation and distribution of engaging product demonstrations. Ideal for marketing and sales teams, Storylane empowers companies to offer prospective buyers a hands-on experience with their products without the necessity for direct sales interaction. Founded by technology and product development expert Nalin Senthamil, Storylane emphasizes simplicity and efficiency in demo creation.

Storylane stands out with its robust features designed to enhance the user experience. The platform supports HTML capturing to create realistic product demos, ensuring that users get an authentic look and feel. Its no-code interface allows non-technical teams to easily create and edit demos, cutting the dependency on engineering support. Additionally, the tool offers interactive guides and dynamic tokenization for personalized experiences, seamlessly integrating with CRM tools like Salesforce and Marketo.

Publishing and sharing demos is a breeze with Storylane, allowing users to deploy demos quickly and embed them in various channels, from websites to email campaigns. The platform also provides valuable insights to help prioritize leads and tailor follow-up strategies, with integrations that enhance lead identification and sales alerting.

Storylane's ease of use, cost-effectiveness, and versatility make it a valuable asset for sales enablement, marketing, and customer nurturing activities. While the platform is rich in features, specific pricing details are not publicly disclosed and can be obtained directly from the Storylane website or their sales team. Trusted by many, Storylane is a transformative tool that elevates the demo experience and drives marketing and sales efficiency.

Benefits:

  • Capture Your Product: Storylane allows users to capture HTML demos easily, which is highlighted as one of the most reliable methods compared to competitors, providing a realistic experience by replicating the real product.
  • Edit Your Demo: Users can create and edit demos without any engineering help on this no-code platform, making it accessible to non-technical teams. Demos can be easily edited, and screens can be swapped out if the product changes, without needing to start from scratch.
  • Add Guides: Interactive guides can be added to the demos, enhancing the user experience and providing a more engaging walkthrough. Dynamic tokenization allows for personalized demos and integration with tools like Salesforce and Marketo.
  • Publish and Share: Demos can be created and published in as little as 10 minutes, with options to embed them on websites, include them in email campaigns, or use them in sales follow-ups.
  • Analyze and Act: The platform provides insights that help focus on the hottest leads and tailor follow-up strategies. Integrations with tools like Clearbit enable features such as identifying anonymous demo viewers' companies and setting Slack alerts for sales reps, enhancing lead prioritization and prospecting campaigns.
  • Ease of Use and Cost-Effective: The platform is highly intuitive and easy to use with a small learning curve, eliminating the need for a video budget and providing a versatile, cost-effective solution for showcasing product features.
  • Versatility and Use Cases: Demos can be used in various marketing and sales activities, including demand generation campaigns, events, sales enablement, and customer nurturing to optimize the marketing funnel in a data-driven manner.
  • Customer Feedback and Impact: Users praise Storylane for its ease of use, powerful features, and the ability to create engaging demos quickly, leading to significant improvements in sales and marketing efforts.

Simplified Pricing Information

- Free trial available for new users to experience the core features of Storylane, including unlimited demo creation, embedding demos on websites, sharing via email campaigns, and basic insights and analytics.

- For more advanced needs, the Pro version includes additional capabilities such as dynamic tokenization for personalized demos, advanced integration options with Salesforce, Marketo, and Clearbit, richer insight generation, prioritization tools, and the ability to set Slack alerts for sales reps.

- Pro pricing offers flexibility with three tiers: Monthly Plan, Quarterly Plan with a 15% discount compared to the monthly plan, and Annual Plan offering the highest savings of 25%. Exact pricing details are available upon request from the Storylane sales team and may vary based on company size and specific use cases.

- Pro users also benefit from priority customer support, access to exclusive training and onboarding sessions, as well as customized demo setup assistance to ensure optimal utilization of Storylane's features.

Userpilot - Empower Your Product Team with Engaging User Experiences

Userpilot is a comprehensive product growth platform designed to help product teams enhance user engagement, increase feature adoption, and drive expansion revenue. It provides powerful features that address various aspects of product management, from onboarding to analytics and user feedback, making it easier for teams to achieve their growth goals. Userpilot’s onboarding solutions are crafted to accelerate the time-to-value for new users with guided and personalized onboarding experiences. With customizable elements like tours, banners, and modals, teams can create contextually relevant touchpoints that guide users through various features of the product without requiring any coding expertise. The platform's product analytics tools offer deep insights into user behavior across the entire product journey. Teams can generate custom reports and integrate data with other tools in their tech stack, enhancing the utility of CRM systems and analytics tools. This capability allows for creating more insightful user segments and improves overall decision-making. Userpilot also emphasizes user feedback through features like contextual microsurveys and sentiment analysis. These tools enable teams to capture and analyze user sentiment at scale, driving continuous improvement of the product experience based on real user insights.

In addition to its core features, Userpilot is designed for team collaboration, rallying cross-functional teams around unified product growth goals. Its code-free implementation empowers non-technical teams to build and deploy in-app experiences effortlessly. The platform adheres to stringent privacy policies and ensures data security, making it a trusted choice for over 1,000 product teams globally. Userpilot offers seamless integration with various tools, including HubSpot. The platform also provides valuable resources through its blog and product specialist demos, helping teams stay updated with the latest trends in product management and growth strategies. For pricing details, prospective users are encouraged to contact Userpilot directly to obtain customized pricing based on their specific needs and requirements. Overall, Userpilot is a versatile and powerful tool that helps product teams enhance user engagement, improve feature adoption, and drive overall product growth with personalized and data-driven strategies.

Benefits:

  • User Onboarding: Userpilot offers guided onboarding to help new users quickly realize value and assist existing users in discovering new features. It allows for creating personalized onboarding flows for different user segments.
  • Product Analytics: Gain insights into user behavior across the product journey with custom reports. Integrate data with other tools in your tech stack for enhanced user segmentation.
  • User Feedback: Capture and analyze user sentiment with contextual microsurveys. Utilize sentiment analysis to make data-driven decisions for product improvements.
  • In-App Experiences: Build contextual in-app experiences triggered by user actions without requiring code. Utilize customizable elements like tours, banners, and modals to engage users.
  • Team Collaboration: Achieve unified product growth goals by providing a collaborative platform for the entire team. Integrate with other tools to ensure seamless workflow and data flow.
  • Code-Free Implementation: Userpilot is designed to be code-free, allowing non-technical teams to create and deploy in-app experiences easily.
  • Privacy and Security: Userpilot adheres to strict privacy policies, ensuring user data is protected and not misused.
  • Scalability: Supports over 1,000 product teams, showcasing its ability to scale and offer reliable product growth solutions.
  • Tech Stack Integration: Integrate Userpilot with various tools, including CRM and analytics platforms, to enhance user insights and functionality.
  • HubSpot Integration: Offers seamless integration with HubSpot for enhanced data exchange and user onboarding experiences.
  • Userpilot Blog: Access insights on product growth, UX practices, and the latest trends in product management through the Userpilot blog.
  • Demo and Support: Request demos with product specialists for a deeper understanding of how Userpilot can be tailored to your specific needs.

Pricing:

Userpilot offers a custom pricing plan based on the specific needs and requirements of your product team. To get an accurate quote, you need to contact Userpilot directly or request a demo through their website. The custom pricing plan includes a comprehensive suite of features designed to enhance user engagement, increase feature adoption, and drive expansion revenue without requiring any coding. A demo with a product specialist is available to provide insights into how Userpilot can be tailored to meet your specific needs and ensure you receive a pricing plan that aligns with your business objectives.

Appcues - Optimize Your User Engagement Efforts

Appcues product onboarding and adoption Appcues is a product onboarding and adoption platform designed to help businesses enhance user engagement and retention without requiring extensive technical expertise. Based in Boston, Massachusetts, and employing a team of 51-200 people, Appcues aims to make it easy for non-technical teams to measure and improve product adoption, track and analyze product usage, and publish in-app onboarding tours, announcements, and surveys.

A key aspect of Appcues is its no-code platform that empowers non-technical teams to create and manage in-app experiences without engineering support. Users can design personalized product experiences to guide users through onboarding, adoption, and retention phases. This includes building welcome flows and targeted checklists that help users reach their "aha" moment faster. The platform also enables the creation of sophisticated in-app onboarding tours, announcements, and surveys, which can be deployed in minutes to improve user understanding and engagement.

Appcues allows teams to deliver targeted experiences to the right users at the right time, with detailed reporting to measure the impact on key segments. Tools like slideouts, tooltips, and hotspots aid in driving awareness and adoption of new features, encouraging users to discover and engage with parts of the product they might have otherwise missed. The platform also includes robust user feedback and insights tools, such as in-app surveys and Net Promoter Score (NPS) tracking, to refine the product and user experience based on direct user insights.

The ability to conduct quick experimentation and track their impact within the platform helps optimize product adoption and user engagement. Companies like GetResponse and Litmus have seen significant improvements in activation rates and feature adoption by using Appcues. Additionally, Appointlet increased their free-to-paid conversion by 210% within three months using Appcues’ checklists.

Appcues eliminates the dependency on engineering teams for creating user experiences, making it a valuable tool for increasing user engagement and retention. Trusted by major companies such as Amplitude, Yotpo, Pluralsight, MongoDB, Codepen, and SquareSpace, Appcues offers a robust and intuitive solution for improving product adoption.

Benefits:

  • Streamlines user onboarding and engagement
  • Elevates overall user experience
  • Saves time on creating and managing in-app experiences

Simplified Pricing Info

Free Account: Allows users to get started with basic features.
Custom Pricing: Available upon request and tailored to meet the specific needs of different businesses.
Get a Quote: For detailed pricing information, potential users are encouraged to sign up for the free account or contact the Appcues sales team directly to obtain a customized quote.

Pendo - Elevating Digital Product Experiences

Pendo is a comprehensive product experience and digital adoption platform designed to help software companies optimize their digital products and enhance user experiences. Founded in 2013 by Todd Olson, Erik Troan, Eric Boduch, and Rahul Jain, Pendo equips product teams with the necessary tools to understand user behavior, improve product adoption, and drive customer loyalty without heavily relying on engineering resources. The platform is renowned for its versatile features, user-friendly interface, and data-centralization capabilities.

Pendo offers a range of features including Product Analytics for tracking user interactions, and Surveys and Polls for real-time sentiment capture through embedded questions. The platform's Guidance feature provides user-friendly walkthroughs to improve onboarding, while the Feedback tool fosters two-way communication between product teams and users. Additionally, Pendo’s in-app messaging and onboarding automation enhance the overall user experience, driving both revenue and retention.

A standout aspect of Pendo is its AI-powered tools that streamline user insights and feedback analysis, allowing product teams to optimize digital experiences more efficiently. Pendo also supports global user bases with content translation in over 75 languages and has incorporated Zelta AI for deeper customer feedback analysis from numerous applications and websites.

Pendo’s versatility benefits various departments within a software company, including Sales, Marketing, Customer Success, and UX teams, all of which can leverage Pendo's data insights to improve user experiences and foster growth. Though specific pricing details are not publicly available, potential customers can request a quote directly from Pendo's website.

As a robust platform with a focus on enhancing digital product experiences, Pendo is trusted by numerous teams worldwide to create, optimize, and maintain products that resonate with their users and drive sustainable growth.

Benefits:

  • Product Analytics: Record, monitor, and analyze user interactions with digital products. Gain quantitative data on user behavior to enhance engagement and improve product experiences.
  • Surveys and Polls: Embed survey questions and polls directly into your apps. Capture real-time user sentiment and feedback to make informed decisions.
  • User-Friendly Walkthroughs: Improve onboarding and feature adoption with in-app walkthroughs, tips, and reminders. Guide users through your product for a better experience.
  • Two-Way Communication: Gather user feedback and keep users updated on their requests and suggestions. Foster a responsive relationship between your product team and users.
  • Automated Content Creation: Enhance in-app onboarding and communications with automated content. Drive revenue and retention by ensuring users are introduced to your product effectively.
  • Pendo AI: Leverage AI-powered tools to optimize digital experiences. Gain faster insights, simplify product discovery, and analyze feedback efficiently.
  • Data Centralization: Centralize qualitative, quantitative, and visual data for a comprehensive view of user behavior and product performance.
  • Customer Communications: Scale in-app customer communications and support content translation in over 75 languages, crucial for global user bases.
  • Zelta AI Integration: Benefit from deep analysis of customer feedback from over 150 applications and websites. Enhance product experience with advanced insights.

Simplified Pricing Information

To obtain pricing information for Pendo, potential customers need to inquire directly or request a quote through Pendo’s website or other communication channels. The website does not list specific pricing details, focusing instead on the features, benefits, and use cases of Pendo's tools.
- Pendo offers customized pricing based on the specific needs of the customer, including factors such as the size of the user base, the range of features required, and the level of support needed.
- Organizations interested in Pendo can contact the sales team to discuss their requirements and receive a tailored pricing proposal. This approach ensures that pricing is aligned with the unique needs and scale of the adopting company.
- Pendo also provides a free trial option for potential customers to explore the platform's capabilities before making a purchasing decision. This trial offers access to key features, allowing teams to evaluate how Pendo can meet their product experience and digital adoption needs.

Whatfix - State-of-the-Art Digital Adoption Platform

Whatfix Digital Adoption Whatfix is a state-of-the-art digital adoption platform (DAP) engineered to help organizations and users maximize the benefits of software applications. Leveraging data-driven insights and interactive guidance, Whatfix aims to streamline user adoption and enhance productivity. Headquartered in San Jose, California, USA, and Bengaluru, Karnataka, India, the platform was founded by Khadim Batti and Vara Kumar. Whatfix offers a suite of features designed to provide in-app guidance, training, and performance support, ensuring that users can efficiently navigate and utilize any web application or software product.

Whatfix's key features include interactive guidance, user onboarding, training and performance support, product analytics, and high compliance standards, including ISO 27001:2013 and SOC 2 certifications. The platform provides real-time step-by-step instructions and contextual guidance, making it easier for users to learn and navigate complex software. Additionally, Whatfix offers advanced product analytics driven by AI, which aids organizations in optimizing software usage and enhancing user engagement.

Benefits:

  • Streamlines software adoption processes.
  • Elevates user proficiency and performance.
  • Saves time on training and support.

Simplified pricing info:

Pricing for Whatfix is not publicly disclosed on their website. To obtain pricing information, you need to request a quote from Whatfix directly. Visit the Whatfix official website and click on "Get a Demo" to fill out a contact form. Alternatively, you can contact their sales team through the "Contact Us" section on their website for customized quotes based on your specific needs.

Benefits of Product Tour Software

  • Enhanced User Onboarding: Guide new users smoothly through the product with customized tours, reducing the learning curve and increasing user satisfaction.
  • Increased User Engagement: Keep users engaged with interactive walkthroughs that highlight key features and functionalities, encouraging them to explore more of your product.
  • Higher Feature Adoption: Showcase newly introduced or underutilized features to ensure users get the most out of your product, driving higher adoption rates.
  • Personalized User Experience: Create tailored tours based on user roles, preferences, and behavior, providing a more relevant and effective onboarding experience.
  • Data-Driven Insights: Access detailed analytics on user interactions with the tours to understand user behavior, identify pain points, and optimize the onboarding process.
  • Reduced Support Costs: By providing comprehensive, on-demand guidance, users can troubleshoot issues independently, reducing the need for extensive customer support.
  • Scalability: Easily scale your onboarding process as your user base grows without compromising on the quality of the user experience.
  • Seamless Integration: Integrate smoothly with your existing tech stack, ensuring a cohesive user journey across various platforms and tools.
  • Customizable Design: Maintain brand consistency by custom-designing tours to match your product’s look and feel, enhancing the overall user experience.
  • Increased Retention Rates: An improved onboarding process leads to higher user satisfaction and loyalty, ultimately resulting in increased retention rates.
  • Multi-Language Support: Cater to a global audience with multi-language support, ensuring users receive guidance in their preferred language.
  • Continuous Learning: Keep users informed about updates and new features with ongoing tours, promoting continuous learning and product mastery.
  • Improved User Feedback: Collect real-time feedback directly within the tour experience to gain insights and make data-driven improvements to your product.
  • Effortless Updates: Quickly update and deploy changes to your tours as your product evolves, ensuring that users always receive up-to-date information.

FAQ Section

1. What is product tour software?

A: Product tour software is a digital tool designed to guide users through a product's features, functionalities, and interface. It provides interactive walkthroughs, tooltips, and step-by-step tutorials to help users understand and utilize a product effectively.

2. Why is product tour software important for my business?

A: Product tour software can significantly enhance user onboarding, improve user engagement, reduce churn, and boost customer satisfaction. By helping users quickly understand and utilize your product, you can enhance their experience and encourage continued use.

3. What are the main features to look for in product tour software?

A: Key features to consider include user-friendly interface, customizable tour steps, interactive elements (e.g., tooltips, hotspots, pop-ups), analytics and user feedback integration, multi-language support, mobile compatibility, and integration with other tools (CRM, analytics, etc.).

4. How does product tour software integrate with existing tools?

A: Most product tour software can integrate with a range of third-party tools, including analytics platforms, CRM systems, and customer support software. This integration allows for a seamless transfer of data and enhances the overall user experience by providing relevant insights and context within the tour.

5. Can I customize the tours to fit my brand?

A: Yes, the best product tour software typically offers extensive customization options. You can tailor the design, content, and flow of the tours to match your brand's identity, ensuring a consistent and recognizable user experience.

6. Is coding knowledge needed to create a product tour?

A: Many modern product tour software solutions are designed to be user-friendly and do not require coding knowledge. They often provide drag-and-drop builders and intuitive interfaces, making it easy for non-technical users to create and deploy effective product tours.

7. How can product tour software improve user onboarding?

A: Product tour software simplifies the onboarding process by providing interactive, step-by-step guidance to new users. This helps them to quickly understand core features and functionalities, reducing the learning curve and enabling them to achieve their goals faster.

8. Are there any privacy concerns with using product tour software?

A: Reputable product tour software providers adhere to strict data privacy and security standards. It's important to review their privacy policies and ensure they comply with relevant regulations, such as GDPR or CCPA. Additionally, many platforms offer options to anonymize user data, further protecting your users' privacy.

9. What are the costs associated with product tour software?

A: Costs vary widely depending on the features, scalability, and the provider. Some offer tiered pricing plans based on the number of users or tours, while others might charge a flat rate. It’s best to evaluate your specific needs and budget to find a solution that offers the best value.

10. How do I measure the effectiveness of a product tour?

A: Effective product tour software typically includes robust analytics that track user interactions and completion rates. You can monitor key metrics such as user engagement, drop-off points, and overall tour completion to evaluate and optimize the effectiveness of your product tours.

11. Are there free trials available for product tour software?

A: Many product tour software providers offer free trials or demos that allow you to test their features and functionality before committing to a purchase. This can be a great way to determine if a particular solution meets your needs.

12. What support options are available if I encounter issues?

A: The best product tour software providers offer a range of support options, including comprehensive documentation, live chat support, email support, and even dedicated account managers for premium plans. Be sure to choose a provider with a support infrastructure that meets your needs.

Feel free to contact us if you have any more questions or need assistance selecting the best product tour software for your business in 2024!

Written by Alec Chambers

Hi! I'm the creator behind ToolsForHumans. My journey, ignited by an obsession with ChatGPT after witnessing the practical applications of the tool, quickly expanded to include the launch of this site and a deep dive into more than 90 AI apps.

Over the past 8 months, I've been diligently crafting use cases and producing tutorial videos with the goal of demystifying AI and making it accessible to everyone. Alongside this, I've assembled specialized business toolkits, carefully selecting the best tools specifically tailored to various professions and industries.

Feel free to connect with me on LinkedIn, and if you're feeling particularly generous, giving our company page a follow. I'm always up for a chat!