The Best Product Tour Software in 2025

Storylane - Interactive Product Tours Without Coding

Storylane helps teams create interactive product demos without any coding skills. The platform lets you build three main types of experiences: guided walkthroughs for sales teams, sandbox environments for self-exploration, and centralized demo hubs that organize content for different departments.

What makes Storylane stand out is how it serves multiple teams across an organization. Marketing teams use it to boost website conversions, sales teams create custom demos for prospects, customer success managers streamline onboarding, and product teams showcase new features to gather feedback.

With AI assistance and integration with popular CRM systems, companies can personalize demos with their branding while tracking how users engage with their content through detailed analytics.

Internet Reviews

Users generally speak positively about Storylane, particularly praising how quickly they can create and deploy demos across different channels. Many highlight the responsive customer support team and the platform's ability to track engagement metrics effectively.

Some reviews mention limitations, particularly with starter pricing tiers being somewhat restrictive. Others note challenges with organizing demos within the platform and wish for more customization options for calls to action.

Features

• Guided Demo Platform: Enables sales teams to deliver personalized, step-by-step product walkthroughs that help prospects understand complex software features quickly and interactively.
• Interactive Sandbox Environment: Allows potential customers to explore product capabilities independently, giving them a hands-on experience without requiring direct sales intervention.
• Centralized Demo Management: Provides marketing and sales teams with a flexible hub for hosting multiple product demonstrations in gallery or playlist views for streamlined presentation.
• AI-Powered Demo Creation: Leverages Lily AI to generate guides automatically, support multiple language voiceovers, and create demos with minimal manual input.
• Dynamic Personalization Tools: Enables instant customization of demos with token variables, allowing quick modifications of names, logos, and company details for targeted prospect experiences.
• Comprehensive Demo Analytics: Offers detailed insights into user engagement, tracking demo interactions, drop-off points, and providing full replay capabilities for performance assessment.
• Enterprise-Grade Security: Provides SOC2 compliance, custom domain support, single sign-on options, and advanced whitelabeling for professional, secure demo sharing.

Simplified Pricing Information

• Free (Solo) Plan offers one guided demo with one seat, unlimited shares and views, basic analytics, and Slack integration using only screenshots.
• Starter Plan costs $40-$50 per month per creator, providing unlimited demos, multi-flow product tours, AI assistant, lead capture, and integrations with HubSpot, Zapier, and Google Analytics.
• Growth Plan starts at $500-$625 monthly for five seats, with additional seats at $100-$125 each, offering advanced features like HTML demo editor, personalization, custom lead forms, and dedicated support.
• Premium Plan priced at $1,200 monthly includes demo coaching, go-live sessions, SSO, deep Salesforce integration, whitelabel demo URLs, and a dedicated client success manager.
• Enterprise Plan offers custom pricing, averaging $25,000 annually but ranging up to $125,000, with comprehensive features like professional services, API access, enterprise-grade security, and technical training.

Overall Opinion

Storylane offers a practical solution for companies that need to create interactive product demos without technical knowledge. The platform strikes a good balance between ease of use and functionality, making it suitable for teams across marketing, sales, and customer success.

While there are some limitations around pricing flexibility and organization features, the tool's strengths in personalization, analytics, and multi-team support make it worth considering. Companies looking to improve how they demonstrate their products should evaluate if Storylane's particular mix of features aligns with their specific needs before making a decision.

Userpilot - Product Engagement Platform for SaaS Companies

Userpilot stands out as a comprehensive solution for SaaS companies looking to enhance their user onboarding and product adoption. Without requiring any coding knowledge, teams can create interactive walkthroughs, tooltips, and other engagement elements that guide users through their product journey.

The platform shines in its ability to help businesses create personalized experiences. By tracking how users interact with different features, companies can identify where people need extra guidance and provide it at the right moment. This targeted approach helps boost activation rates and improves long-term user retention.

What makes Userpilot particularly valuable is its balance of powerful functionality and user-friendly design. The visual builder makes it easy to implement sophisticated onboarding flows, while the analytics tools provide clear insights into what's working and what needs improvement.

Internet Reviews

Across the web, Userpilot receives mostly positive feedback for its onboarding capabilities. Many users highlight how effectively it helps improve product activation rates through targeted experiences. Reddit discussions frequently mention its powerful segmentation features as a major advantage over competitors.

While most reviews lean positive, some users point out that the pricing structure can be challenging for early-stage startups with limited budgets. Despite this concern, the general consensus suggests that the tool's functionality and ease of use provide good value for growing SaaS companies.

Features

• Visual Builder: Drag-and-drop interface that lets you create personalized onboarding experiences without coding, supporting tooltips, modals, checklists, and hotspots for easy user engagement.
• Segmentation and Targeting: Personalize user journeys by segmenting audiences based on attributes, behavior, and customer journey stages to deliver contextually relevant experiences.
• Event-based Triggers: Set up automatic onboarding flows that activate when users complete specific actions, ensuring timely and relevant interactions throughout their product experience.
• A/B Testing: Compare different onboarding flow variations to identify the most effective strategies for improving user adoption and retention.
• Analytics Dashboard: Gain comprehensive insights into user engagement, flow completion rates, and performance metrics to continuously optimize your product experience.
• Multi-language Support: Create onboarding experiences in multiple languages to effectively engage a global user base and enhance international user satisfaction.
• In-app Checklists: Guide users through key product features with interactive task lists that encourage exploration and provide a sense of accomplishment.
• NPS Surveys: Collect real-time customer feedback through Net Promoter Score surveys to measure satisfaction and identify opportunities for product improvement.
• Third-party Integrations: Seamlessly connect with popular analytics, support, and CRM platforms to streamline workflows and leverage existing data infrastructure.

Simplified Pricing Information

• Starter Plan: $249/month (annual billing) includes basic segmentation, analytics, user engagement tools, and NPS feedback. Limited to 2000 Monthly Active Users and 10 user segments.
• Growth Plan: $799/month (annual billing) adds resource centers, event triggers, unlimited feature tagging, AI content localization, and a dedicated success manager. No limits on users or segments.
• Enterprise Plan: Custom pricing includes everything in Growth plus custom roles, premium integrations, SAML SSO, compliance features (SOC 2/GDPR), and dedicated support with SLA.

Overall Opinion

Userpilot offers a robust solution for SaaS companies serious about improving their user experience and product adoption. While not the cheapest option on the market, its comprehensive feature set justifies the investment for businesses focused on growth and retention. The platform's strength lies in its ability to deliver personalized guidance without requiring technical expertise.

The visual builder and powerful segmentation tools make it accessible for marketing and product teams to create sophisticated onboarding flows. For mid-sized SaaS companies and above, Userpilot provides the right balance of functionality, analytics, and ease of use to meaningfully improve how users interact with and adopt their products.

Appcues - Create product tours without code

Appcues helps teams create interactive in-app experiences without writing a single line of code. The platform makes it easy to build personalized onboarding flows, feature announcements, and user surveys directly within your application.

Product teams particularly value how Appcues bridges the gap between complex functionality and user-friendly design. The platform's point-and-click interface allows anyone to create professional-looking guides and tooltips that help users discover value in your product faster.

With its targeting capabilities, you can deliver the right message to specific user segments at the perfect moment in their journey, making it a versatile tool for improving product adoption and user engagement.

Internet Reviews

Appcues offers a user-friendly platform for creating personalized onboarding experiences, allowing non-technical teams to design engaging product flows with ease. Its standout features include robust audience segmentation and customization options that help improve user engagement and product adoption.

However, the tool isn't without drawbacks. Some users find it expensive, particularly for smaller businesses, and report challenges with mobile functionality and flow management. While generally well-regarded for its intuitive design, potential users should carefully consider their budget and specific mobile requirements before investing.

Features

• No-Code User Onboarding Flows: Create interactive, multi-step onboarding experiences using tooltips, modals, and banners without requiring extensive coding skills, helping users quickly understand your product's value.
• Feature Adoption Tools: Announce and guide users through new features with targeted, step-by-step tutorials that boost engagement and help users explore product capabilities.
• In-App Feedback Mechanisms: Collect user insights through customizable surveys, Net Promoter Score (NPS) templates, and targeted feedback tools to improve product experience.
• Advanced User Segmentation: Target messages and flows based on user behavior, attributes, and lifecycle stages to deliver personalized in-app experiences.
• Real-Time Analytics Dashboard: Track user interactions, flow performance, and engagement metrics to continuously refine your product's user experience strategy.
• Chrome Extension Builder: Design and customize in-app messages directly on your product interface with an intuitive, no-code Chrome extension.
• Mobile Push Notifications: Re-engage mobile app users with targeted notifications that drive retention and encourage product exploration.

Simplified Pricing Information

• Essentials Plan starts at $249 per month when paid annually, suitable for startups with basic onboarding features and limited to five user segments.
• Growth Plan costs $879 per month, paid annually, supporting 2,500 Monthly Active Users (MAUs) with advanced features like onboarding checklists and deeper segmentation.
• Enterprise Plan offers custom pricing for larger organizations, providing features like localization support and unlimited user licenses.

Overall Opinion

Appcues strikes a good balance between powerful functionality and ease of use. Its no-code approach means teams can quickly implement and update product tours without waiting for developer resources. The segmentation capabilities make it possible to create truly personalized experiences that guide users to success.

While the pricing might be steep for smaller startups, the potential ROI in terms of improved activation and reduced support tickets can justify the investment. For SaaS companies looking to boost feature adoption and streamline onboarding, Appcues provides a solid solution that grows with your business.

Pendo - Product Experience Platform

Pendo combines analytics and guidance tools to help companies understand and improve how users interact with their products. The platform gives teams a clear view of user behavior across web and mobile applications, showing which features people actually use and how they navigate through the product.

What makes Pendo stand out is its no-code approach to creating in-app guides and walkthroughs. Product teams can build custom onboarding flows and feature announcements without bothering developers. This makes it easier to highlight new functionality and guide users through complex processes.

The platform also helps teams gather direct feedback from users and plan their product roadmap based on actual usage data rather than guesswork. This creates a loop where user insights directly inform product improvements.

Internet Reviews

Users generally appreciate Pendo's comprehensive approach to product analytics and its user-friendly interface. Many reviews highlight how the platform helps teams make more informed decisions about feature development and prioritization.

However, some users mention a learning curve when first setting up the platform. There are also occasional complaints about the customization process being more complex than expected, especially for teams without technical backgrounds.

Features

• Product Analytics: Explore how users interact with your software through data visualization, tracking user paths, measuring retention, and generating actionable insights about product engagement.
• In-App Guides: Create no-code, customizable guides like tooltips and banners that can be precisely targeted to specific user segments without requiring development resources.
• User Feedback: Collect real-time user insights through in-app polls, NPS surveys, and dedicated feedback modules that capture authentic user experiences directly within your application.
• Product Roadmapping: Prioritize product initiatives by gathering user feedback, rating feature impact and effort, and sharing potential developments with your customer base.
• Third-Party Integrations: Connect seamlessly with popular tools like Salesforce, Slack, and Segment to synchronize data and enhance your product's ecosystem.
• Cross-Platform Analytics: Track user behavior consistently across web and mobile platforms, providing a comprehensive view of how customers engage with your product.
• User Experience Personalization: Deliver tailored in-app content and guidance that adapts to individual user behaviors, improving overall product adoption and satisfaction.

Simplified Pricing Information

• Free Plan offers retroactive product analytics, in-app guides, NPS surveys, and roadmaps for up to 500 monthly active users at no cost.
• Base Plan (Starter) provides custom monthly active user tracking, one core integration, product analytics, in-app guides, NPS surveys, and roadmaps with pricing scaled by usage: 2,000 MAUs at $7,000/year, 3,500 MAUs at $12,250/year, 5,000 MAUs at $17,500/year, and 10,000 MAUs at $35,000/year.
• Advanced Plans like Core, Pulse, and Ultimate offer additional features such as session replays, product discovery tools, and data synchronization, with pricing requiring direct sales team consultation.
• Pricing considerations include potential high upfront costs, multi-year contract discounts ranging from 5% to 20%, and additional expenses for essential integrations not included in lower-tier plans.

Overall Opinion

Pendo offers a solid solution for companies serious about understanding and improving their product experience. The platform shines in its ability to combine analytics with practical tools for guiding users and collecting feedback.

The free plan provides good value for smaller teams just getting started with product analytics. However, as your needs grow, be prepared for significant price increases that might require careful budgeting. The platform works best when teams take time to learn its full capabilities rather than just using it for basic analytics.

For companies wanting to make data-driven product decisions and create better user experiences, Pendo delivers valuable insights - if you're willing to invest the time and resources needed to use it effectively.

Whatfix - Digital Adoption Made Simple

Whatfix stands out as a comprehensive digital adoption platform that transforms how organizations use their software. It provides interactive guidance right within applications, helping users navigate complex systems without switching between screens or documentation.

The platform excels at creating smooth onboarding experiences with contextual walkthroughs that adapt to each user's role and experience level. This personalized approach ensures everyone from new hires to experienced staff can work efficiently with minimal frustration.

What makes Whatfix particularly useful is its ability to integrate with popular business applications like Salesforce, SAP, and Microsoft Power BI, making it versatile for companies with diverse software ecosystems.

Internet Reviews

• Users consistently praise the platform's ability to simplify complex software processes through intuitive guided tours.
• Many reviewers highlight the responsive customer support team that helps resolve issues quickly.
• The analytics capabilities receive positive feedback for providing actionable insights into user engagement patterns.
• Some users mention a learning curve when first setting up the platform and creating custom flows.

Features

• Interactive Guidance: Step-by-step digital flows that help users navigate complex software applications with real-time, contextual smart tips and task lists.
• Onboarding and Training: Customizable role-based tours that provide personalized training experiences and continuous learning support across different user roles.
• Performance Support: In-app help centers connected to knowledge repositories that offer self-service guidance and analytics to improve user support documentation.
• Analytics and Insights: Data-driven reports that track user behavior, software adoption rates, and training effectiveness to optimize digital strategies.
• Automation and Integration: Seamless software integrations that automate repetitive tasks and enhance workflow efficiency across multiple platforms.
• Content Management: Flexible content templates and segmentation tools that enable easy creation, organization, and distribution of user guidance materials.
• Feedback and Surveys: Built-in survey mechanisms that collect user insights and enable direct feedback to improve software implementation and training.

Simplified Pricing Information

• Free Plan: Basic features available for organizations exploring digital adoption solutions.
• Custom Pricing: Requires direct contact with Whatfix sales team for personalized quote based on organizational needs.
• Estimated Monthly Range: Approximately $1,200 to $2,000 per month, though not officially confirmed by Whatfix.
• Enterprise Pricing: Tailored solutions with flexible pricing for Fortune 1000 companies, including comprehensive digital adoption platform features.

Overall Opinion

Whatfix delivers a robust solution for companies struggling with software adoption challenges. Its strength lies in providing context-sensitive help exactly when users need it, which significantly reduces training time and support tickets.

While the initial setup requires some investment of time and technical know-how, the long-term benefits for user productivity and satisfaction make it worthwhile for mid-size to large organizations. The platform's analytics also provide valuable insights that help refine training approaches over time.

For companies using multiple complex software systems, Whatfix offers a practical way to improve user proficiency without overwhelming them with information. Though not the cheapest option available, its comprehensive feature set justifies the investment for organizations serious about improving their digital adoption strategies.