The Best Sales Management Software in 2025

Last Updated -
March 4, 2025 22:14
Written by -
Alec Chambers

Sales management software has become essential for businesses looking to track performance, manage customer relationships, and boost revenue. As we move through 2025, these tools have evolved significantly, offering more automation, better analytics, and seamless integration with other systems.

If you're struggling to pick the right sales management platform for your team, you're not alone. The market is packed with options that claim to do everything from pipeline tracking to AI-powered forecasting. This guide cuts through the noise to show you what really works.

We've analyzed user feedback across various industries to identify which sales management solutions deliver on their promises. Our focus stays on practical features, honest pricing information, and real-world benefits—not marketing hype.

Whether you need a comprehensive CRM or a specialized tool for sales forecasting, this breakdown will help you find software that matches your specific needs. We'll highlight what each platform does well and where it falls short, so you can make a choice you won't regret.

The Best Sales Management Software

  • Pipedrive - Visual Sales Pipeline Management Made Simple
  • HubSpot - All-in-One Sales and Marketing Platform
  • Freshworks - AI-Powered Sales and Support Platform
  • Close CRM - Sales Communication Powerhouse
  • Salesflare - Intelligent CRM for B2B Sales Teams

Pipedrive - Visual Sales Pipeline Management Made Simple

Pipedrive

Pipedrive stands out as a sales-focused CRM platform that puts visualization at the forefront of its design. The platform's drag-and-drop pipeline view makes tracking deals remarkably straightforward, allowing sales teams to monitor progress from first contact to closing with minimal effort.

What sets Pipedrive apart is its balance between functionality and simplicity. The interface feels clean and uncluttered, making it particularly suitable for sales teams who want powerful tools without the complexity that often comes with them. This accessibility extends to mobile users too, with a companion app that keeps sales reps connected on the go.

The platform combines traditional CRM capabilities with project management elements, creating a workspace where deals, contacts, and tasks live together logically. This integration helps teams maintain consistency in their sales processes without jumping between multiple tools.

Internet Reviews

  • Users consistently highlight Pipedrive's intuitive interface and visual pipeline as major strengths, especially for those new to CRM systems.
  • The mobile app receives positive feedback for keeping sales teams productive while away from their desks.
  • Small business owners appreciate how quickly new team members can learn the system without extensive training.
  • Some reviewers note limitations in advanced reporting capabilities compared to enterprise-level alternatives.
  • Several users mention occasional issues with email integration reliability.

Features

  • Sales Pipeline Management: Visualize and track your entire sales process with a customizable kanban-style pipeline that helps you move deals from initial contact to closing efficiently.
  • Advanced Lead Tracking: Capture and manage potential customers through multiple channels like web forms and chatbots, using AI-powered tools to identify and prioritize high-quality prospects.
  • Seamless Email Integration: Sync and track all customer communications directly within the platform, enabling comprehensive interaction history and streamlined follow-ups.
  • Smart Reporting Tools: Leverage customizable dashboards to analyze sales performance, track key metrics, and uncover actionable insights for improving revenue generation.
  • Collaborative Task Management: Organize projects with detailed activities, assign tasks to team members, and use kanban views to monitor real-time progress.
  • Workflow Automation: Automate repetitive tasks and project updates to save time, reduce manual work, and focus on critical business activities.
  • Comprehensive App Ecosystem: Connect with over 500 third-party applications like Gmail, Zoom, and Zapier to centralize your sales and marketing data.

Simplified Pricing Information

  • Essential Plan starts at $14 per user monthly when billed annually ($24 monthly), including basic CRM features and pipeline management.
  • Advanced Plan costs $29 per user monthly when billed annually ($39 monthly), adding improved reporting and email tools.
  • Professional Plan runs $49 per user monthly when billed annually ($69 monthly), offering advanced customization for growing teams.
  • Power Plan priced at $64 per user monthly when billed annually ($79 monthly), with expanded functionality for larger sales operations.
  • Enterprise Plan at $99 per user monthly when billed annually ($129 monthly), featuring enhanced security and integration options.
  • Add-ons like Leadbooster, Web Visitors, and Smart Docs available with any plan for additional functionality.

Overall Opinion

Pipedrive hits the sweet spot for small to medium businesses looking for a practical, no-nonsense CRM. Its visual pipeline approach removes much of the complexity found in competitor products while still delivering robust sales management capabilities.

The platform shines brightest for sales-focused teams who value simplicity and visual organization over extensive marketing features. Businesses with straightforward sales processes will find Pipedrive's approach refreshing and productive. However, companies needing deeper analytics or advanced marketing automation might find themselves wanting more as they scale.

For teams frustrated with overly complex CRM solutions, Pipedrive offers a welcome alternative that focuses on what matters most: moving deals forward efficiently and keeping sales teams organized without unnecessary complications.

HubSpot - All-in-One Sales and Marketing Platform

Hubspot

HubSpot stands out as a comprehensive solution that brings together everything sales teams need in one unified system. The platform combines CRM functionality with powerful sales, marketing, and customer service tools to create a seamless experience for businesses of all sizes.

What makes HubSpot particularly valuable for sales management is its ability to track the entire customer journey from initial contact to closed deal and beyond. The system's foundation is built on a robust CRM that connects all customer interactions across departments, giving sales managers complete visibility into team performance and pipeline health.

Recent updates have integrated AI capabilities throughout the platform, helping sales teams work smarter by automating routine tasks and providing data-driven insights for decision making. This makes HubSpot especially attractive for companies looking to modernize their sales processes in 2025.

Internet Reviews

Users consistently praise HubSpot for its user-friendly interface and comprehensive set of tools. Many reviews highlight how the platform has helped businesses consolidate their tech stack, replacing multiple point solutions with one integrated system. The free CRM tier receives particular acclaim for offering substantial functionality without cost.

Some reviewers mention the learning curve associated with mastering all of HubSpot's features, though most agree the investment in training pays off through improved efficiency. Price increases when scaling to higher tiers or adding multiple hubs is a common criticism, especially from smaller businesses with limited budgets.

Features

  • AI Content Writer: Quickly create engaging marketing content using advanced AI technology that helps businesses generate professional-grade materials in minutes.
  • Marketing Automation Software: Streamline email campaigns and lead scoring with intelligent tools that track customer interactions and optimize marketing strategies.
  • SEO Marketing Software: Improve search rankings with real-time recommendations and content optimization suggestions directly within the editor.
  • Drag-and-Drop Website Builder: Design professional websites easily without coding skills, using customizable templates and intuitive design interfaces.
  • Sales Pipeline Management: Track and manage sales deals with AI-powered insights that help prioritize leads and forecast revenue potential.
  • AI Customer Service Software: Scale support operations with intelligent chatbots and ticketing systems that resolve customer issues quickly and efficiently.
  • AI Content Marketing Tools: Create, distribute, and track content across multiple channels using advanced AI-driven content generation and analytics.
  • Free CRM Integration: Manage customer relationships seamlessly with a comprehensive platform that connects marketing, sales, and service functions.

Simplified Pricing Information

  • Free CRM offers basic contact management, email tracking, deal pipeline, and task management with limited features.
  • Marketing Hub has three tiers: Starter at $20/month per seat with 1,000 marketing contacts, Professional at $890/month with 2,000 contacts and 3 seats, and Enterprise at $3,600/month with 10,000 contacts and 5 seats.
  • Sales Hub pricing ranges from $20/month for Starter, $100/month per seat for Professional (with $1,500 onboarding fee), to $150/month per seat for Enterprise (with $3,500 onboarding fee).
  • Service Hub offers Starter at $20/month per seat, Professional at $100/month per seat (with $1,500 onboarding fee), and Enterprise at $150/month per seat (with $3,500 onboarding fee).
  • Additional costs include onboarding fees for Professional and Enterprise plans, required annual commitments, and potential add-ons for increased features like list limits or API calls.

Overall Opinion

HubSpot delivers a robust solution for sales management that truly shines when used as part of its broader ecosystem. The platform offers significant value for teams looking to align sales, marketing, and customer service under one roof. Its free CRM provides an excellent entry point, while paid tiers unlock more advanced features as your business grows.

The main drawback is cost escalation when scaling up, which can catch some businesses off guard. There's also a learning curve to master the full suite of tools. However, for companies willing to invest the time and budget, HubSpot rewards users with powerful automation, excellent visibility into the sales pipeline, and data-driven insights that can meaningfully improve sales performance.

Freshworks - AI-Powered Sales and Support Platform

Freshworks

Freshworks delivers a versatile suite of business tools designed to streamline sales, customer service, and IT management. Their platform strikes a good balance between functionality and usability, making it accessible for companies of all sizes.

What sets Freshworks apart is how their products work together while maintaining independence. Freshsales handles customer relationships, Freshdesk manages support tickets, and Freshservice tackles IT needs - all powered by AI that automates routine tasks.

The company serves over 22,000 customers globally, with headquarters in California and offices worldwide. Their yearly revenue now exceeds $700 million, showing steady growth in the competitive software market.

Features

  • Freshdesk Ticketing System: AI-powered platform for managing customer support requests across multiple channels.
  • Unified Agent Workspace: Collaborative interface with intelligent responses and comprehensive customer interaction insights.
  • Self-Service Knowledge Base: Customer portal for independent problem-solving, reducing support workload.
  • Freshservice IT Management: Tools for tracking assets, managing incidents, and streamlining tech support.
  • Conversational AI Chat: Intelligent chatbots for personalized customer interactions across platforms.
  • Freshsales CRM Solution: Customizable platform for automating sales workflows and tracking customer interactions.
  • Marketing Automation Tools: Platform for creating and optimizing campaigns with data-driven insights.

Simplified Pricing Information

  • Free version with basic contact management, phone/email integration, and mobile apps.
  • Growth Plan: $15-$18 per user monthly (annual billing) with AI lead scoring and sales sequences.
  • Pro Plan: $39-$47 per user monthly (annual billing) offering multiple pipelines and advanced analytics.
  • Enterprise Plan: $69-$83 per user monthly (annual billing) with comprehensive customizations and dedicated account manager.

Internet Reviews

Users consistently praise Freshworks for its intuitive interfaces and helpful automation features. The integration between products like Freshdesk and Freshsales creates significant value for many businesses, though smaller operations sometimes find the pricing steep.

Critics point out limitations in ticket merging capabilities, overly complex reporting tools, and gaps in marketing integrations. Recent company layoffs have also raised questions about their internal structure and future direction.

Overall Opinion

Freshworks offers a solid, user-friendly platform that works well for businesses looking for integrated sales and support solutions. The AI capabilities provide practical help rather than just buzzword features. While not perfect for highly specialized needs, the scalable pricing makes it accessible for growing companies. The platform excels in providing baseline functionality with enough flexibility for most standard business requirements, though companies with very specific needs might find some limitations.

Close CRM - Sales Communication Powerhouse

Close CRM

Close CRM brings a fresh approach to sales management by unifying communication channels in one intuitive platform. Built specifically with sales teams in mind, this tool combines calling, emailing, and SMS messaging capabilities to keep conversations flowing without the hassle of switching between apps.

What makes Close stand out is its focus on action-oriented sales processes. The platform eliminates unnecessary complexity, allowing teams to spend more time connecting with prospects and less time managing their tools. Its unified inbox approach means every customer interaction stays organized and accessible.

For small to medium-sized businesses and startups looking to streamline their sales operations, Close offers a practical solution that grows alongside your team. The system prioritizes usability without sacrificing powerful functionality.

Internet Reviews

Close CRM enjoys positive reviews across major software review platforms. Users frequently praise its intuitive interface and how it simplifies daily sales activities. The built-in calling features receive particular acclaim, with many noting how seamlessly they integrate with other communication tools.

Sales professionals appreciate the time-saving automation capabilities, which help teams focus on high-value activities rather than repetitive tasks. The responsive customer support team also earns high marks, with users noting quick resolution times and helpful guidance.

Features

  • All-in-One Sales Platform: Integrates email, calling, and SMS into a single inbox, enabling seamless communication and lead management for small businesses and startups.
  • Powerful Automation Workflows: Create automated email sequences, task triggers, and communication flows that help sales teams save time and improve response rates.
  • Advanced Communication Tools: Built-in VoIP calling, SMS messaging, and Zoom integration allow teams to connect with leads through multiple channels effortlessly.
  • Intelligent Call Management: Includes Call Assistant feature that automatically transcribes and summarizes phone conversations, providing actionable insights for sales teams.
  • Comprehensive Reporting: Track sales funnel performance, monitor team activities, and generate customizable reports to drive strategic decision-making.
  • Extensive Integration Ecosystem: Connect with over 100 third-party tools like HubSpot, ActiveCampaign, and Zapier to streamline your sales tech stack.
  • Enterprise-Grade Security: SOC 2 Type 2 compliant with robust data protection, role-based permissions, and GDPR and CCPA compliance.

Simplified Pricing Information

  • Free trial available for 14 days across all pricing tiers.
  • Base Tier starts at $19 per user per month, providing a single source of truth for managing accounts, contacts, and pipelines.
  • Startup Tier priced at $49 per user per month, offering a complete CRM solution with productivity and sales automation features.
  • Professional Tier costs $99 per user per month, designed for larger teams with advanced email and calling automation like Power Dialer.
  • Enterprise Tier at $139 per user per month includes expansive automation, Custom Objects, 100 Workflows, Call Coaching, and Predictive Dialer.
  • G2 users can receive a one-time 20% discount on their first billing cycle using code G2Close20.
  • Annual pricing options are available with potential additional savings compared to monthly plans.

Overall Opinion

Close CRM delivers on its promise to simplify sales communications while providing robust tools for managing customer relationships. Its greatest strength lies in bringing multiple communication channels together in one clean interface, saving valuable time for sales teams.

The platform works best for sales-focused organizations that value direct customer interaction over complex marketing features. While it lacks some advanced marketing automation capabilities and might seem pricey for very small teams, its focused functionality makes it an excellent choice for businesses that prioritize efficient sales operations.

For teams tired of juggling multiple apps to handle their sales communications, Close offers a refreshing alternative that could significantly boost productivity and help close more deals with less hassle.

Salesflare - Intelligent CRM for B2B Sales Teams

Salesflare

Salesflare stands out as a smart CRM system designed specifically for small to medium-sized B2B businesses. The platform focuses on making sales processes more efficient by reducing manual data entry work that typically bogs down sales teams.

What makes Salesflare unique is its ability to automatically gather and organize customer information from various sources like emails, social media platforms, and company databases. This automation allows sales professionals to spend less time updating records and more time building valuable client relationships.

The system offers a clean, user-friendly interface where teams can easily track customer interactions, manage their sales pipelines, and run targeted email campaigns. With seamless integration capabilities for common business tools such as Gmail, Outlook, and LinkedIn, Salesflare fits naturally into existing business workflows.

Internet Reviews

Users consistently praise Salesflare for its intuitive design and powerful automation features. Many highlight how the platform saves them hours each week by automatically collecting contact information and tracking interactions. The visual pipeline management receives particular acclaim for helping teams stay organized.

However, some reviews mention limitations in customization options compared to enterprise-level CRMs. While the email marketing tools are appreciated, several users note they're relatively basic. Despite these minor drawbacks, the overall sentiment remains positive, with strong ratings for ease of use and customer support.

Features

  • Intelligent Contact Management: Automatically captures and organizes contact details from multiple sources, creating a comprehensive view of customer interactions across emails, social platforms, and business networks.
  • Automated Data Entry: Eliminates manual data input by auto-filling contact information, social profiles, and email addresses, saving sales teams significant time and reducing administrative work.
  • Smart Email Campaigns: Enables personalized email sequences with automated tracking of engagement metrics like opens, clicks, and customer responses.
  • Visual Sales Pipeline Management: Provides intuitive Kanban and timeline views to track sales opportunities, analyze performance, and identify potential bottlenecks in real-time.
  • Seamless Team Collaboration: Offers shared contact databases, silent collaboration features, and customizable user permissions to streamline team communication and sales processes.
  • Comprehensive Platform Integrations: Connects seamlessly with tools like LinkedIn, Gmail, Outlook, Zapier, and other business productivity platforms for enhanced workflow automation.
  • Mobile CRM Access: Provides native iOS and Android apps with instant notifications, allowing sales professionals to manage customer relationships on the go.

Simplified Pricing Information

  • Growth Plan: $29 per user monthly (annual billing) or $35 per user monthly (monthly billing) - Includes automated data input, email tracking, LinkedIn sidebar, personalized campaigns, and 25 email finding credits.
  • Pro Plan: $49 per user monthly (annual billing) or $55 per user monthly (monthly billing) - All Growth features plus email workflows, user permissions, custom dashboards, and 500 email finding credits.
  • Enterprise Plan: $99 per user monthly (annual billing) with 5-user minimum - Includes full setup support, data migration, dedicated account manager, and unlimited email finding credits.
  • Additional email finding credits available: 1500 credits for $39, 5000 for $79, or 15000 for $159.

Overall Opinion

Salesflare delivers a solid CRM experience for B2B sales teams who value simplicity and automation. Its strength lies in reducing administrative busywork through intelligent data collection and organization. The platform strikes a good balance between functionality and usability, making it particularly suitable for small to medium businesses that need more than basic contact management but don't require complex enterprise features.

While the pricing might seem steep for very small teams, the time-saving automation features can provide significant return on investment for growing sales operations. Salesflare works best for companies looking to upgrade from spreadsheets or basic contact management tools who want a more structured sales process without the complexity of enterprise-level systems.

How to Choose Sales Management Software

Picking the right sales management software doesn't need to be complicated. Think about what your team actually needs rather than getting distracted by flashy features you'll never use. Start by considering your sales process and identifying the pain points you want to solve.

Your budget matters too. While premium options offer more bells and whistles, many affordable solutions provide excellent core functionality. Remember that the most expensive option isn't always the best fit for your specific situation.

Don't forget about ease of use. Your team will resist adopting software that's difficult to navigate, no matter how powerful it is. Look for intuitive interfaces and good mobile support if your sales team works remotely.

  • Check integration capabilities with your existing tools
  • Consider scalability as your company grows
  • Read reviews from businesses similar to yours
  • Test free trials before committing
  • Evaluate the quality of customer support

Finally, involve your sales team in the decision process. They'll use this software daily, so their input is invaluable. A solution they help choose is one they'll actually use.

Sales Management Software FAQ

What is sales management software?

Sales management software helps teams track leads, manage customer relationships, monitor sales pipelines, and analyze performance data. It centralizes information and automates repetitive tasks to boost efficiency and help sales teams close more deals.

How much does sales management software cost?

Prices vary widely based on features and company size. Basic options start around $12-25 per user monthly, while comprehensive enterprise solutions can cost $100+ per user monthly. Many providers offer tiered pricing so you only pay for what you need.

Can I use sales management software on my phone?

Most modern sales software offers mobile apps or responsive web interfaces that work well on smartphones and tablets. This is especially important for field sales teams who need to update information while on the go.

How long does implementation typically take?

Implementation timeframes range from a few days for simple setups to several months for complex enterprise deployments. The timeline depends on factors like data migration needs, customizations required, and team training.

Final Advice on Buying Sales Management Software

Trust your judgment when selecting sales management software. What works for other companies might not work for yours. Focus on solving your specific challenges rather than chasing the newest trend.

Start small if you're unsure. Many vendors let you begin with core features and add more as needed. This approach helps your team adapt gradually without feeling overwhelmed by too many changes at once.

Remember that software is only part of the equation. Even the best system won't fix fundamental issues with your sales process or team structure. Use technology as a tool to enhance your existing strengths, not as a magical solution to deeper problems.

Finally, plan for the future. Your needs will evolve as your business grows. Choose software that can grow with you, with good support and regular updates. The right sales management software becomes a valuable partner in your company's success story.

Written by Alec Chambers

Hi! I'm the creator behind ToolsForHumans. My journey, ignited by an obsession with ChatGPT after witnessing the practical applications of the tool, quickly expanded to include the launch of this site and a deep dive into more than 450 tools.

Over the past 2 years, I've been diligently crafting use cases and producing tutorial videos with the goal of demystifying AI and making it accessible to everyone. Alongside this, I've assembled specialized business toolkits, carefully selecting the best tools specifically tailored to various professions and industries.

Feel free to connect with me on LinkedIn, and if you're feeling particularly generous, giving our company page a follow. I'm always up for a chat!