ChatGPT Prompts for SEO That Go Beyond Keywords (2026)

Seed Keyword Generation by Intent

Act as a senior keyword research specialist with ten years of experience in [industry]. Generate 25 seed keywords for a website targeting [target audience] who want to [primary goal]. For each keyword, note whether the dominant search intent is informational, commercial, transactional, or navigational. Group them into three thematic clusters and flag the five with the strongest commercial intent.

Long-Tail Keyword Expansion From Seed

Act as an SEO keyword strategist. Take the seed keyword "[seed keyword]" and generate 20 long-tail variations that a searcher would use at the consideration or decision stage of the buying journey. For each variation, write one sentence explaining what the searcher most likely wants to find. Exclude branded and navigational queries.

Keyword Clustering for Pillar Pages

Act as an information architecture specialist. I have the following list of keywords: [paste keyword list]. Group them into topic clusters, where each cluster has one primary keyword suitable for a pillar page and supporting keywords suitable for spoke articles. Explain in one sentence why each spoke keyword belongs to that cluster rather than being a standalone pillar.

Competitor Keyword Gap Analysis

Act as a competitive SEO analyst. My site covers [your site topic] and my two main competitors are [competitor 1] and [competitor 2]. Based on what you know about these domains, suggest 15 keyword topics they likely rank for that a site focused on [your site topic] would logically also target. For each topic, describe the type of content that typically ranks for it and the likely search intent.

Search Intent Deep-Dive for One Keyword

Act as a user behaviour analyst specialising in organic search. Analyse the search intent behind the keyword "[target keyword]". Describe the primary intent category, the likely demographic of the searcher, what they already know before they search, and what outcome they expect after clicking a result. Then specify the content format — guide, comparison, tool, video, or other — most likely to satisfy that intent, and explain why.

Full On-Page SEO Brief

Act as an on-page SEO strategist. Write a complete optimisation brief for a page targeting the primary keyword "[primary keyword]" and secondary keywords "[secondary keywords]". Include: a recommended title tag under 60 characters, a meta description under 155 characters, a proposed H1, five H2 subheadings that cover the topic thoroughly, three internal linking anchor text suggestions, and the recommended word count range based on the typical content depth for this query type.

Title Tag and Meta Description Variants

Act as a direct-response copywriter who specialises in organic search. Write five title tag variants and five meta description variants for a page targeting "[target keyword]" on a [site type] website. Each title tag must be under 60 characters. Each meta description must be under 155 characters and include a clear reason to click. Label each variant A through E so I can A/B test them.

Schema Markup Recommendations

Act as a structured data specialist. I have a [page type — e.g. product page, how-to guide, FAQ, local business listing] on a site in the [industry] niche. Recommend the most appropriate Schema.org markup types for this page, explain what each type tells Google, and write the JSON-LD code for the most important schema type using these details: [paste page title, description, and any relevant data points].

Internal Linking Strategy for a Topic Cluster

Act as an SEO site architect. I have a pillar page on "[pillar topic]" and the following spoke articles: [list article titles and URLs]. Create an internal linking plan that shows which spoke articles should link to the pillar page, which spoke articles should link to each other, and what anchor text to use for each link. Explain the reasoning behind each link in one sentence.

Existing Page Content Audit

Act as an SEO content auditor. I'm going to paste the full text of a page targeting "[target keyword]". Review it and identify: gaps in topic coverage compared to what a comprehensive guide on this subject should include, weak or missing keyword usage, sections where the content is too thin, and any structural issues affecting readability and crawlability. Then give me a prioritised list of improvements. Here is the page content: [paste content].

Detailed SEO Content Brief

Act as a senior content strategist with deep SEO knowledge. Create a detailed content brief for an article targeting "[primary keyword]" for a [describe website and audience]. The brief should include: the article's goal, target reader, primary and secondary keywords, suggested word count, recommended structure with H2 and H3 headings, key questions the article must answer, facts or data points to include, and a suggested call to action. Do not write the article itself.

FAQ Section From Target Keyword

Act as an SEO specialist focused on featured snippet and People Also Ask optimisation. For the keyword "[target keyword]", generate ten frequently asked questions that real searchers ask, along with a concise 40–60 word answer for each. Format each answer so it can function as a direct answer box response. Prioritise questions with clear informational or navigational intent.

Blog Post Introduction With Hook

Act as a content writer who writes for both readers and search engines. Write three alternative introductions for a blog post targeting "[target keyword]" on [website topic]. Each introduction should be 80–120 words, open with a specific claim or scenario rather than a question, and naturally include the primary keyword within the first two sentences. Note which introduction you'd recommend and why.

Content Refresh for a Declining Page

Act as an SEO content strategist. I have an article titled "[article title]" targeting "[primary keyword]" that was published in [year] and has been losing organic traffic for [time period]. Here is the current content: [paste content or summary]. Identify what is most likely outdated, what new subtopics competitors have added since publication, which sections need expanding, and whether the search intent for this keyword has shifted. Give me a specific update plan.

Topical Authority Content Calendar

Act as an SEO content planner. Build a 12-article content calendar for a site in the [niche] space targeting [primary audience]. For each article, provide: the proposed title, the primary keyword, the intent type, the recommended word count, and how it links to or supports the other articles in the calendar. Structure the calendar so the first four articles establish the topical foundation and the remaining eight build on it.

Technical SEO Audit Checklist Walkthrough

Act as a technical SEO specialist. I'm about to audit a [site type] built on [CMS — e.g. WordPress, Shopify, custom]. Walk me through every technical SEO check I should perform, grouped into these categories: crawlability, indexation, site speed, mobile usability, structured data, and Core Web Vitals. For each check, state what I'm looking for, what tool to use, and what the impact is if the issue exists.

Robots.txt and Crawl Budget Review

Act as a technical SEO engineer. Here is my current robots.txt file: [paste robots.txt]. Review it and identify any directives that could be blocking important pages from crawling, any missing disallow rules for low-value pages like faceted navigation or session parameters, and any inconsistencies. Then rewrite the file with corrections and comments explaining each rule.

Hreflang Implementation Review

Act as an international SEO specialist. My site targets [list target countries and languages]. Here are my current hreflang tags from a sample of pages: [paste hreflang code]. Identify any errors — missing self-referencing tags, incorrect language codes, broken return links — and rewrite the corrected hreflang set. Also tell me whether I should implement these in the HTML head, HTTP headers, or sitemap for a site of this type.

Core Web Vitals Improvement Plan

Act as a web performance engineer with SEO expertise. My site has the following Core Web Vitals scores from Google Search Console: LCP [X seconds], INP [X milliseconds], CLS [X score]. The site is built on [CMS/framework] and is hosted on [hosting type]. For each failing metric, give me the three most common causes, how to diagnose which one applies to my site, and specific fixes I can implement without a full redevelopment.

Personalised Link Prospecting Email

Act as a link-building outreach specialist. Write a personalised cold outreach email to the editor of [target website], which covers [their site's topic]. I want to pitch a guest post on "[proposed article topic]" that is relevant to their audience of [their audience description]. My site is [my site name] and covers [my site topic]. The email must be under 150 words, reference something specific about their site, and include a clear but low-pressure call to action. Do not use the words 'synergy', 'collaboration', or 'mutually beneficial'.

Broken Link Outreach Message

Act as an outreach copywriter specialising in link reclamation. Write a short outreach email I can send to the webmaster of [target domain] notifying them that the page [broken URL] has a broken outbound link pointing to [dead URL]. My page at [my URL] covers the same topic and could serve as a replacement. The email should be direct and factually accurate, under 120 words, and not sound like a template.

Link-Worthy Asset Ideation

Act as a digital PR strategist with a background in SEO. My site is in the [industry] niche and my target audience is [audience description]. Suggest eight content asset ideas that are specifically designed to earn backlinks from [types of sites you want links from — e.g. news sites, industry blogs, academic institutions]. For each idea, explain why that asset type earns links in this niche, what data or research would make it credible, and how I would promote it.

HARO and Expert Quote Pitch

Act as a PR writer who specialises in earning media mentions and links. A journalist has posted the following query: [paste HARO or journalist query]. My credentials are [your relevant experience or title]. Write a response that answers their question specifically using the following point of view: [your angle or data point]. Keep it under 200 words, lead with the most quotable sentence, and end with a two-sentence bio that includes my website URL.