The Best CRM Software for Mac in 2025

HubSpot - All-in-One CRM Platform for Growing Businesses

HubSpot offers Mac users a unified customer platform that brings together essential business functions in one place. The system combines marketing, sales, customer service, operations, and content management tools that work seamlessly together, making it easier to track customer relationships from first contact to ongoing support.

What makes HubSpot stand out on Mac is its clean, intuitive interface that follows Apple's design principles while delivering powerful functionality. The platform scales with your business, allowing startups to begin with basic free tools before expanding into more sophisticated features as they grow.

The foundation of HubSpot is its CRM, which connects with five specialized hubs that handle different aspects of customer relationships. Recent updates have added AI capabilities throughout the platform, helping Mac users create content, analyze data, and automate routine tasks without switching between applications.

Internet Reviews

Online feedback for HubSpot's Mac experience is generally positive, with users praising its comprehensive toolset and smooth performance on macOS. Many reviewers highlight the platform's ability to consolidate business functions that would otherwise require multiple applications. Some users mention the learning curve can be steep for newcomers, but most agree the platform delivers excellent value once mastered.

Features

• AI Content Writer: Quickly create engaging marketing content using advanced AI technology that helps businesses generate professional-grade materials in minutes.
• Marketing Automation Software: Streamline email campaigns and lead scoring with intelligent tools that track customer interactions and optimize marketing strategies.
• SEO Marketing Software: Improve search rankings with real-time recommendations and content optimization suggestions directly within the editor.
• Drag-and-Drop Website Builder: Design professional websites easily without coding skills, using customizable templates and intuitive design interfaces.
• Sales Pipeline Management: Track and manage sales deals with AI-powered insights that help prioritize leads and forecast revenue potential.
• AI Customer Service Software: Scale support operations with intelligent chatbots and ticketing systems that resolve customer issues quickly and efficiently.
• AI Content Marketing Tools: Create, distribute, and track content across multiple channels using advanced AI-driven content generation and analytics.
• Free CRM Integration: Manage customer relationships seamlessly with a comprehensive platform that connects marketing, sales, and service functions.

Simplified Pricing Information

• Free CRM offers basic contact management, email tracking, deal pipeline, and task management with limited features.
• Marketing Hub has three tiers: Starter at $20/month per seat with 1,000 marketing contacts, Professional at $890/month with 2,000 contacts and 3 seats, and Enterprise at $3,600/month with 10,000 contacts and 5 seats.
• Sales Hub pricing ranges from $20/month for Starter, $100/month per seat for Professional (with $1,500 onboarding fee), to $150/month per seat for Enterprise (with $3,500 onboarding fee).
• Service Hub offers Starter at $20/month per seat, Professional at $100/month per seat (with $1,500 onboarding fee), and Enterprise at $150/month per seat (with $3,500 onboarding fee).
• Additional costs include onboarding fees for Professional and Enterprise plans, required annual commitments, and potential add-ons for increased features like list limits or API calls.

Overall Opinion

HubSpot delivers a robust CRM experience for Mac users who want to manage customer relationships without juggling multiple applications. The platform shines in its comprehensive approach, bringing marketing, sales, and service tools together in one system that works smoothly on macOS.

While the initial learning curve and pricing for advanced features might present challenges for small businesses, the free tier offers a solid starting point. HubSpot's value grows as your business scales, making it particularly well-suited for growing companies that want room to expand their customer management capabilities without changing platforms.

Mac users will appreciate the clean interface and native-feeling performance, with excellent support for Safari and integration with Apple productivity tools. For businesses looking to consolidate their customer relationship tools on Mac, HubSpot offers a powerful and flexible solution.

Zoho CRM - Flexible CRM for Every Business Size

Zoho CRM stands out as a versatile customer relationship management solution that adapts to businesses of all sizes. It centralizes customer data and streamlines daily operations by bringing sales, marketing, and customer service tools into one cohesive platform.

The system excels at helping teams track leads, monitor deals in progress, and analyze performance metrics without switching between multiple applications. With its user-friendly interface, team members can quickly customize their workspace to match how they actually work.

What makes Zoho particularly useful for Mac users is its seamless cross-platform functionality. The software runs smoothly on macOS, with a native Mac application that complements its web version, ensuring you get consistent performance regardless of how you access your CRM data.

Internet Reviews

Customers consistently praise Zoho CRM for striking a balance between functionality and usability. Many reviews highlight how the platform grows alongside businesses, starting with basic contact management and expanding to include complex automation as needs evolve.

Mac users specifically note that the software feels natural on their systems, with smooth navigation and responsive controls that align with Apple's design philosophy. The mobile app also receives positive feedback for keeping teams connected while away from their desktops.

Some reviews mention occasional syncing issues between devices and report that the learning curve can be steep for new users. However, most agree that the comprehensive documentation and support resources help overcome these initial challenges.

Features

• Omnichannel Engagement: Seamlessly manage customer interactions across email, phone, social media, and custom customer portals to create a unified communication experience.
• Sales Management: Efficiently track and prioritize leads, manage deals, monitor account information, and create flexible sales pipelines tailored to your business needs.
• Marketing Automation: Automate marketing campaigns, segment customers using advanced RFM models, and leverage AI recommendations to target potential clients effectively.
• Analytics and Reporting: Generate real-time reports, analyze sales trends, track team performance, and use predictive forecasting to make data-driven business decisions.
• AI and Workflow Automation: Streamline routine tasks with intelligent workflow rules, use Zia AI for anomaly detection, sales predictions, and conversational task management.
• Collaboration and Integration: Enable team collaboration through shared document libraries, calendars, and integrate with over 900 third-party applications for enhanced productivity.
• Customization and Scalability: Build custom data modules, create guided sales process blueprints, and personalize CRM experiences to match your unique business requirements.

Simplified Pricing Information

• Free version available for up to three users, ideal for small businesses to get started with basic CRM functionality.
• CRM Flex Bundle allows businesses to select specific apps like sales, marketing, and service, with custom pricing based on chosen apps and user count.
• CRM Plus Bundle offers comprehensive access to multiple Zoho applications (CRM, Desk, Projects, Analytics, Social, Campaigns, Survey, and SalesIQ) with per-user licensing.
• Pricing can be customized through the online pricing calculator, with options for annual or monthly billing cycles, allowing flexibility for different business budgets.
• For businesses requiring more than 5000 users or needing a precise quote, direct consultation with Zoho sales team is recommended for personalized pricing.

Overall Opinion

Zoho CRM delivers substantial value for Mac users seeking a capable relationship management system without breaking the bank. Its gradual progression from free to paid tiers makes it particularly suitable for growing businesses that want to avoid overcommitting to expensive software before they're ready.

The platform's strength lies in its adaptability—you can start with basic contact management and gradually incorporate more advanced features as your team becomes comfortable with the system. While the occasional technical hiccups and variable customer support quality are worth noting, they rarely outweigh the benefits for most users.

For Mac-based businesses looking for a CRM that balances functionality, affordability, and room to grow, Zoho CRM represents a practical choice that works well within the Apple ecosystem while providing the tools needed for meaningful customer relationship management.

Daylite - Apple-Exclusive CRM for Mac-Focused Teams

Daylite stands out in the Mac CRM landscape as a solution built specifically for Apple devotees. Unlike most CRM options that work across platforms, Daylite fully commits to the Apple ecosystem, creating a seamless experience across Mac, iPhone, and iPad devices.

This Apple-focused approach gives Daylite unique advantages for teams already invested in Apple hardware. The software brings together contact management, sales pipelines, and project tracking in one unified system that feels like a natural extension of the Apple experience.

Businesses that need to manage client relationships while juggling multiple projects will appreciate how Daylite connects these elements. The platform enables teams to track every client interaction, manage tasks collaboratively, and monitor business opportunities without switching between multiple tools.

Features

• Comprehensive CRM for Apple Users: Manage contacts, sales opportunities, and projects seamlessly across Mac, iPhone, and iPad with integrated workflow tools.
• Centralized Contact Management: Track customer interactions, segment contacts, and sync with Apple Contacts for efficient relationship tracking.
• Advanced Email Integration: Automatically log emails, track communication history, and create follow-ups directly within the customer record.
• Visual Project Management: Create task lists, define custom workflows, and use Kanban boards to visualize project progress and team productivity.
• Sales Opportunity Tracking: Generate estimates, analyze sales performance, and standardize sales workflows to improve business efficiency.
• Cross-Platform Collaboration: Integrate with tools like Slack, Zoom, and Dropbox to streamline team communication and document sharing.
• Apple Intelligence Enhanced: Leverage proofreading, text summarization, and privacy-first processing to boost productivity and communication quality.

Simplified Pricing Information

• Free 14-day trial available without requiring a credit card, allowing users to explore Daylite's features before committing.
• CRM Plan costs $25 per user monthly or $250 annually (16% savings), covering client management and contact tracking.
• Sales Plan priced at $40 per user monthly or $400 annually (16% savings), focusing on sales opportunity and pipeline management.
• Projects Plan at $40 per user monthly or $400 annually (16% savings), designed for project organization and task management.
• Business Plan offers comprehensive features at $55 per user monthly or $550 annually (16% savings), combining CRM, Sales, and Projects functionalities.

Internet Reviews

Users consistently praise Daylite for its deep integration with the Apple ecosystem and its ability to unify customer management, sales tracking, and project collaboration. The software gets high marks for its offline functionality and automatic syncing when reconnected, making it useful for teams that work on the go.

Common complaints focus on the learning curve for new users and occasional performance issues on iOS devices. Some users also note that the interface, while functional, sometimes feels dated compared to newer web-based CRM options.

Overall Opinion

Daylite offers a solid CRM solution for businesses committed to the Apple ecosystem. Its strength lies in bringing together contact management, project tracking, and sales pipeline tools in one integrated package that works naturally with Mac and iOS devices.

The Apple-only approach is both Daylite's biggest advantage and limitation. For teams using exclusively Apple products, the native integration provides a seamless experience that web-based CRMs can't match. However, businesses with Windows users or those considering platform flexibility in the future may find this limitation problematic.

For small to medium businesses already invested in Apple hardware that need an all-in-one business management tool, Daylite provides excellent value with its comprehensive feature set and reasonable pricing structure. The ability to manage clients, projects, and sales in one place makes it particularly useful for service-based businesses and creative agencies.

Pipedrive - Visual Sales Pipelines Made Simple

Pipedrive stands out among Mac CRM options for its visual approach to sales management. The platform centers around an intuitive drag-and-drop pipeline that makes tracking deals from first contact to closing remarkably straightforward. This visual system helps sales teams stay organized without feeling overwhelmed by complex interfaces.

What makes Pipedrive particularly valuable for Mac users is how it combines sales tracking, project management, and team collaboration in one clean interface. The platform's design philosophy aligns well with Mac's reputation for user-friendly experiences. Teams can easily customize their workspace to match their specific sales processes, whether they're a small business or part of a larger enterprise.

The software also excels at keeping things simple while offering depth when needed. Its core functionality focuses on making sales management visual and accessible, but it backs this up with solid email integration, automation capabilities, and a comprehensive app ecosystem.

Internet Reviews

Pipedrive consistently receives positive reviews for its user-friendly interface and reliable performance. Users particularly appreciate the visual pipeline management that makes tracking sales processes intuitive. The mobile app functionality gets high marks from sales teams who need to update deals on the go.

Small and medium-sized businesses frequently mention Pipedrive as their go-to CRM solution, citing its straightforward approach and reliability. Many reviewers note that the platform strikes a good balance between simplicity and functionality, avoiding the overwhelming complexity found in some competing CRMs.

However, some reviews point out limitations in advanced features, with users occasionally wanting more robust reporting capabilities or deeper marketing automation tools. Others note that while the email integration works well for basic needs, it can sometimes be inconsistent with certain email providers.

Features

• Sales Pipeline Management: Visualize and track your entire sales process with a customizable kanban-style pipeline that helps you move deals from initial contact to closing efficiently.
• Advanced Lead Tracking: Capture and manage potential customers through multiple channels like web forms and chatbots, using AI-powered tools to identify and prioritize high-quality prospects.
• Seamless Email Integration: Sync and track all customer communications directly within the platform, enabling comprehensive interaction history and streamlined follow-ups.
• Smart Reporting Tools: Leverage customizable dashboards to analyze sales performance, track key metrics, and uncover actionable insights for improving revenue generation.
• Collaborative Task Management: Organize projects with detailed activities, assign tasks to team members, and use kanban views to monitor real-time progress.
• Workflow Automation: Automate repetitive tasks and project updates to save time, reduce manual work, and focus on critical business activities.
• Comprehensive App Ecosystem: Connect with over 500 third-party applications like Gmail, Zoom, and Zapier to centralize your sales and marketing data.

Simplified Pricing Information

• Essential Plan starts at $14 per user monthly when billed annually, offering basic CRM and sales pipeline management features.
• Advanced Plan provides more robust features at $29 per user monthly when billed annually, with enhanced reporting and email integration capabilities.
• Professional Plan offers comprehensive tools at $49 per user monthly when billed annually, designed for growing sales teams with advanced customization options.
• Power Plan delivers expanded functionality at $64 per user monthly when billed annually, suitable for teams needing extensive CRM and project management tools.
• Enterprise Plan provides top-tier features at $99 per user monthly when billed annually, ideal for large organizations requiring advanced security and comprehensive integrations.
• Annual billing offers significant savings across all plans, with discounts ranging from 30-40% compared to monthly billing rates.
• Optional add-ons include Leadbooster, Web Visitors, Projects, Campaigns, and Smart Docs for flexible customization.

Overall Opinion

Pipedrive shines as a Mac CRM for sales-focused teams who value visual organization and simplicity. Its intuitive pipeline view makes it easy to track deals and stay focused on what matters. The clean interface works perfectly with Mac's design philosophy, creating a seamless experience for Apple users.

While Pipedrive might not offer the deepest marketing automation or the most complex reporting tools on the market, it excels at its core purpose: making sales management visual, straightforward, and effective. For Mac-using small to medium businesses that want a reliable, user-friendly CRM without unnecessary complexity, Pipedrive represents an excellent choice.

The reasonable pricing structure and the ability to scale with your business make it a practical option for growing teams. Just be aware that if you need highly specialized features or very advanced analytics, you might eventually outgrow some aspects of the platform.

Freshworks - Mac-Compatible CRM with AI Integration

Freshworks delivers a versatile CRM solution that works smoothly on Mac systems while offering AI-powered features to streamline customer relationships. Their platform strikes a nice balance between functionality and user-friendly design, making it accessible for teams of any size.

What sets Freshworks apart is how their products work together as a unified system. While Freshsales handles your customer relationship management, it integrates seamlessly with Freshdesk for support tickets and Freshservice for IT needs. This creates a complete ecosystem where information flows naturally between departments.

Mac users will appreciate the clean, intuitive interface that feels right at home on Apple devices. The software runs efficiently in browsers without demanding excessive resources, which means your MacBook won't slow down even with multiple tabs open.

Internet Reviews

Customers generally praise Freshworks for its intuitive interface and automation capabilities. Many reviewers highlight how well Freshdesk and Freshsales work together, creating a streamlined workflow between sales and support teams. The platform scores particularly well with mid-sized businesses that need robust features without overwhelming complexity.

Some users mention the pricing can be high for smaller teams, and a few note limitations in advanced customization options. Recent company restructuring has raised questions about future development, but most current users remain satisfied with the product's reliability and performance on Mac systems.

Features

• Freshdesk Ticketing System: AI-powered platform that organizes customer support requests across multiple channels for efficient handling.
• Unified Agent Workspace: Collaborative interface with intelligent response suggestions and comprehensive customer interaction history.
• Self-Service Knowledge Base: Customer portal allowing users to find solutions independently, reducing support workload.
• Freshservice IT Management: Tools for tracking assets, managing incidents, and streamlining internal tech support processes.
• Conversational AI Chat: Smart chatbot technology enabling personalized customer interactions across multiple platforms.
• Freshsales CRM Solution: Customizable platform automating sales workflows and tracking customer interactions.
• Marketing Automation Tools: Platform for creating and optimizing digital marketing campaigns with data-driven insights.

Simplified Pricing Information

• Free version includes basic contact management, phone/email integration, and mobile apps.
• Growth Plan: $15-18 per user monthly (annual billing) with AI lead scoring and sales sequences.
• Pro Plan: $39-47 per user monthly (annual billing) offering multiple pipelines and advanced analytics.
• Enterprise Plan: $69-83 per user monthly (annual billing) with extensive customizations and dedicated account manager.

Overall Opinion

Freshworks delivers a solid CRM experience for Mac users who want an all-in-one platform without technical headaches. The software shines in its ability to connect sales, marketing, and support functions through a unified interface that looks and feels natural on macOS.

While not the cheapest option, Freshworks provides good value through its AI capabilities and time-saving automations. The platform might not satisfy businesses looking for deeply customizable solutions, but it offers the right balance of features and usability for most Mac-based teams. If you need a reliable CRM that works well within the Apple ecosystem and can grow with your business, Freshworks deserves consideration.