The Very Best Customer Satisfaction Software in 2025

Survicate - Customer Feedback Collection Made Easy

Survicate stands out as a versatile feedback collection platform that helps businesses gather valuable customer insights across multiple channels. With its intuitive interface, companies can quickly set up surveys for websites, mobile apps, and email campaigns without needing technical expertise.

The platform shines in its simplicity and accessibility, making it ideal for businesses that want to start collecting customer feedback right away. Users can easily target specific audience segments at key moments in their journey, ensuring feedback is both relevant and actionable.

What makes Survicate particularly useful is how seamlessly it fits into existing business workflows through integrations with popular tools like HubSpot, Salesforce, and Mailchimp. This connectivity helps teams incorporate customer feedback directly into their decision-making processes.

Internet Reviews

Users consistently praise Survicate for its user-friendly interface and quick setup process. Many reviewers highlight how the platform's drag-and-drop builder and ready-made templates make survey creation painless, even for those without previous experience. The integration capabilities with tools like Intercom and Salesforce receive particular appreciation, allowing businesses to incorporate feedback collection into their existing systems without friction.

Some reviewers note that while Survicate excels at simplicity, its analytics features aren't as robust as specialized feedback analysis tools. Others mention that they occasionally find the platform's capabilities somewhat basic for complex customer journey tracking needs. Despite these limitations, most users find Survicate offers solid value for businesses looking to implement effective feedback collection quickly.

Features

• Comprehensive Survey Creation: Build custom surveys quickly using a drag-and-drop creator with over 150 professional templates and a versatile question library that supports personalized question flows.
• Multi-Channel Survey Distribution: Collect feedback seamlessly across email, websites, mobile apps, and digital products with flexible embedding and sharing options.
• Advanced User Targeting: Target specific user groups based on their journey, behavior, and attributes to maximize survey relevance and response rates.
• Extensive Tool Integrations: Connect with over 80 popular platforms like HubSpot, Salesforce, and Slack through native integrations and robust API support.
• Real-Time Feedback Analysis: Leverage AI-driven insights and visual analytics to quickly understand customer feedback and make data-informed decisions.
• Flexible Pricing Options: Choose from free to enterprise plans with scalable response limits, accommodating businesses of all sizes and budgets.
• Customer Experience Enhancement: Improve product development, marketing strategies, and conversion rates by gathering continuous, actionable customer insights.

Simplified Pricing Information

• Free Plan offers up to 25 responses per month, with 300 responses per survey and 1,000 total responses across the organization, including basic survey creation and collaboration for up to three team members.
• Good Plan costs $99 per month and provides 500 monthly survey responses.
• Better Plan priced at $149 per month offers 1,000 monthly responses, with additional features like security questionnaires and custom policy options.
• Best Plan at $249 per month delivers 2,500 monthly survey responses.
• Better Than The Rest Plan available at $269 per month or $299 with a custom yearly response pool, offering more advanced features and flexibility.
• Enterprise/Scale Plan with individually negotiated pricing based on specific monthly response needs and custom requirements.
• Educational institutions and non-profits can receive a 25% discount on yearly plans when contacting Survicate's sales team.
• Payment options include major credit cards (Visa, Mastercard, Discover, American Express), PayPal, and bank transfers for annual payments.

Overall Opinion

Survicate presents a balanced option for businesses seeking to implement customer feedback collection without complexity. Its straightforward approach and ready-to-use templates make it accessible for teams of all skill levels, while the multi-channel distribution capabilities ensure feedback can be gathered wherever customers interact with your brand.

The platform's integration options are particularly valuable, allowing teams to connect feedback data with their existing tech stack. While some users might find the analytics features less sophisticated than specialized tools, Survicate delivers on its core promise: making feedback collection simple and actionable.

For small to medium businesses looking to start gathering customer insights quickly, Survicate offers an excellent entry point with its free plan and scalable options. Larger organizations with complex feedback needs might find some limitations, but the platform's ease of use and flexibility make it worth considering for many feedback collection scenarios.

Retently - Customer Satisfaction Surveys Made Simple

Retently stands out as a user-friendly platform focused on helping businesses gather and act on customer feedback. Built around the Net Promoter Score (NPS) methodology, this tool makes it straightforward to understand how customers feel about your products or services.

What makes Retently practical is its multi-channel approach to feedback collection. You can reach customers through emails, in-app messages, or embedded surveys, increasing your chances of getting useful responses. The platform's real-time dashboards give teams immediate insight into customer sentiment, allowing for quick adjustments to improve satisfaction.

The AI-powered sentiment analysis takes the guesswork out of understanding customer comments, automatically sorting feedback into actionable categories. This saves hours of manual review time and helps businesses spot important trends faster.

Internet Reviews

Retently seems to maintain a relatively quiet presence online. There isn't much buzz about the platform on review sites or social media, making it harder to gauge real-world user satisfaction. Most information about the tool comes directly from their website rather than from customer testimonials or third-party reviews.

This lack of online chatter doesn't necessarily indicate poor performance, but it suggests the platform hasn't yet built a vocal community of users sharing their experiences. For businesses considering Retently, this means relying more on the free trial to evaluate whether it meets their specific needs.

Features

• Net Promoter Score Surveys: Collect quick customer satisfaction insights through single-question surveys measuring recommendation likelihood.
• Advanced Customer Segmentation: Target surveys to specific user groups based on behavior, purchase history, geography, and lifecycle stage.
• AI-Powered Analytics: Access real-time dashboards with sentiment analysis and trend monitoring for detailed customer experience insights.
• Survey Customization: Create branded surveys in multiple languages that match your company's visual identity.
• Seamless Integrations: Connect with Salesforce, HubSpot, and Zendesk to streamline workflows across platforms.
• Multi-Channel Distribution: Reach customers through email, in-app messages, and embedded links for better response rates.
• Automated Alerts: Respond quickly to feedback with triggered alerts and personalized communication.

Simplified Pricing Information

• 14-day free trial available without credit card for ecommerce plans
• Basic Plan: $50/month includes 2,500 monthly surveys, 3 survey campaigns, and basic integrations
• Essential Plan: $179/month with 10,000 monthly surveys, 10 campaigns, custom FROM domain, and in-app surveys
• Professional Plan: $359/month offering 20,000 monthly surveys, 20 campaigns, AI sentiment analysis, and dedicated support
• Enterprise Plan: Custom pricing for large businesses needing advanced solutions
• Extra costs include $10/month per additional user, $20/month per extra campaign, and $100/month for every 100,000 stored survey responses

Overall Opinion

Retently offers a solid option for businesses looking to implement NPS surveys and customer feedback collection without overwhelming complexity. The platform balances functionality with ease of use, making it suitable for companies just starting with customer satisfaction measurement.

The pricing structure scales reasonably with business size, though smaller companies should consider if the Basic Plan's limitations meet their needs before committing. The limited online presence makes it harder to verify user satisfaction, but the 14-day free trial provides an opportunity to test the platform firsthand.

For businesses that prioritize understanding customer sentiment and want actionable insights without a steep learning curve, Retently deserves consideration among the customer satisfaction tools available in 2025.

Medallia - Enterprise Experience Management Platform

Medallia stands out as a comprehensive experience management solution designed primarily for large enterprises. Since its founding in 2001, this San Francisco-based platform has grown to serve multiple industries including retail, healthcare, hospitality, and financial services.

What makes Medallia unique is its ability to capture and analyze feedback across numerous channels simultaneously. The platform collects customer insights through surveys, mobile apps, web interactions, social media, and messaging platforms, creating a unified view of the customer journey.

The real power comes from Medallia's AI capabilities, which transform billions of experience signals into actionable insights. Organizations can spot trends, identify issues before they become problems, and make strategic improvements based on solid data rather than assumptions.

Features

• Real-time Feedback Collection: Gathers customer insights across multiple channels including surveys, apps, web, social media, and messaging platforms.
• AI-Powered Analytics: Uses artificial intelligence to analyze sentiment, identify pain points, and generate actionable insights for quick response.
• Employee Experience Measurement: Tracks staff satisfaction through engagement metrics and surveys to improve workplace culture.
• Predictive Behavior Analysis: Identifies potential customer churn risks and creates cross-sell opportunities through intelligent tracking.
• Multi-Channel Experience Management: Offers tailored solutions for various industries to enhance customer and employee interactions.
• Enterprise Integration: Connects with existing business systems for automated feedback collection and scalable monitoring.
• Comprehensive Signal Tracking: Captures data from voice, video, digital, IoT, social media, and messaging platforms for holistic insights.

Simplified Pricing Information

• Custom pricing model requiring direct contact with Medallia's sales team for quotes.
• Enterprise-level pricing typically ranges from several thousand to tens of thousands of dollars annually.
• Costs vary based on organization size, number of users, feedback channels, and integration requirements.
• Additional expenses include implementation fees, training, and charges for extended technical support.

Internet Reviews

Users generally praise Medallia for its comprehensive data collection and real-time insights. Many appreciate how it consolidates customer feedback from various channels into a single platform, making analysis more straightforward and actionable.

Technical hiccups appear as a common complaint, with some users reporting glitches during implementation or when handling large volumes of data. Limited customization options also frustrate organizations with specific needs that fall outside Medallia's standard configurations.

Interestingly, employee reviews suggest some internal challenges with company culture and leadership, which might explain why certain aspects of the platform evolve more slowly than users would prefer.

Overall Opinion

Medallia delivers a robust solution for large organizations serious about experience management. Its strength lies in gathering massive amounts of feedback data and turning it into practical insights. However, the significant investment required and learning curve make it less suitable for smaller businesses.

The platform works best for enterprises with dedicated teams who can fully leverage its capabilities. If your organization has complex customer feedback needs across multiple channels and the resources to properly implement and maintain the system, Medallia offers substantial value. For smaller operations or those just beginning their customer experience journey, more affordable and simpler alternatives might be a better fit.

Qualtrics - Experience Management Platform

Qualtrics stands out as a comprehensive cloud-based platform that helps businesses collect and analyze feedback across multiple touchpoints. The software excels in turning customer and employee insights into actionable data through its intuitive survey builder and powerful analytics tools.

Organizations of all sizes use Qualtrics to measure satisfaction, identify trends, and make data-driven decisions. The platform's strength lies in its flexibility - whether you need simple customer feedback forms or complex market research projects, Qualtrics scales to meet diverse business needs.

What sets Qualtrics apart is how it combines user-friendly survey creation with sophisticated data analysis capabilities. The platform helps companies connect feedback directly to business outcomes, making it easier to justify improvements and track progress over time.

Features

• Powerful Survey Creation: Design customizable surveys with multiple question types, including multiple choice, file uploads, and heat maps. Easily distribute surveys through anonymous links, email, and QR codes.
• Advanced Data Analysis: Leverage Stats iQ to identify trends and create predictive models. Use AI-driven insights to transform survey responses into actionable business intelligence.
• Comprehensive Experience Management: Capture and analyze feedback across customer, employee, and market research channels. Predict customer behaviors and improve organizational experiences.
• Intelligent Reporting: Create dynamic dashboards with interactive data visualizations. Generate custom reports that help teams make informed decisions quickly.
• Multilingual Survey Capabilities: Translate surveys into multiple languages automatically. Reach global audiences and collect insights from diverse respondent groups.
• Seamless System Integrations: Connect easily with enterprise systems like Salesforce and Tableau. Streamline data flow and enhance overall research capabilities.
• Mobile-Friendly Research: Collect data offline using mobile apps and sync seamlessly later. Ensure uninterrupted research even in areas with limited connectivity.

Simplified Pricing Information

• Free version allows 500 total responses on a single user account with limited features and settings.
• Paid plans start at approximately $420 per month, which includes up to 1000 responses across all users, advanced features like multiple question types, analysis tools, and dashboards.
• Custom pricing is available for large-scale enterprises, with rates varying based on the number of users and survey responses needed.
• For detailed or enterprise-level pricing, customers are recommended to contact Qualtrics directly for a personalized quote.

Internet Reviews

Qualtrics receives mostly positive feedback for its robust feature set and flexibility. Users particularly appreciate the platform's intuitive interface for creating surveys and the depth of its analytics capabilities. The customer support team often gets praise for their responsiveness and knowledge when helping users navigate complex features.

On the downside, some reviewers mention a learning curve for making the most of advanced features. Several users note that while the basic functions are easy to use, mastering complex workflows and custom reporting requires time and training. Price point is another common criticism, with some smaller businesses finding the tool expensive compared to simpler alternatives on the market.

Overall Opinion

Qualtrics offers a powerful solution for organizations serious about gathering and analyzing customer feedback. The platform shines in its ability to handle everything from basic surveys to complex experience management programs. While the investment may be substantial, particularly for smaller businesses, the depth of insights and flexibility make it worthwhile for companies that prioritize data-driven decision making.

The learning curve for advanced features means teams should plan for proper onboarding, but once mastered, Qualtrics provides valuable tools that connect customer feedback directly to business outcomes. For organizations looking to build comprehensive voice-of-customer programs with sophisticated analysis capabilities, Qualtrics remains one of the top choices in 2025.

HubSpot - The All-in-One Customer Platform

HubSpot brings together all your customer interactions in one place with its unified platform that handles marketing, sales, service, operations, and content management. This integration makes it much easier to maintain consistent customer relationships throughout their journey with your business.

What sets HubSpot apart is its flexibility for businesses of all sizes. Small companies can start with the free CRM tools and gradually add functionality as they grow, while larger organizations can implement the complete suite to manage complex customer relationships across departments.

The platform's foundation is its powerful CRM, which connects all five main hubs and gives everyone in your company a complete view of each customer. Recent AI additions help users create content faster, analyze data more effectively, and automate routine tasks that once took hours to complete.

Internet Reviews

Users consistently praise HubSpot for unifying their business tools and providing clear visibility into marketing performance. Many appreciate how the platform grows with their business, letting them start with basic features and add more advanced capabilities when needed.

The learning curve gets mentioned frequently in reviews, with new users noting it takes time to master all the features. Smaller businesses sometimes express concern about costs when adding multiple hubs or advanced features, but most feel the investment pays off through improved efficiency and customer relationships.

Features

• AI Content Writer: Quickly create engaging marketing content using advanced AI technology that helps businesses generate professional-grade materials in minutes.
• Marketing Automation Software: Streamline email campaigns and lead scoring with intelligent tools that track customer interactions and optimize marketing strategies.
• SEO Marketing Software: Improve search rankings with real-time recommendations and content optimization suggestions directly within the editor.
• Drag-and-Drop Website Builder: Design professional websites easily without coding skills, using customizable templates and intuitive design interfaces.
• Sales Pipeline Management: Track and manage sales deals with AI-powered insights that help prioritize leads and forecast revenue potential.
• AI Customer Service Software: Scale support operations with intelligent chatbots and ticketing systems that resolve customer issues quickly and efficiently.
• AI Content Marketing Tools: Create, distribute, and track content across multiple channels using advanced AI-driven content generation and analytics.
• Free CRM Integration: Manage customer relationships seamlessly with a comprehensive platform that connects marketing, sales, and service functions.

Simplified Pricing Information

• Free CRM offers basic contact management, email tracking, deal pipeline, and task management with limited features.
• Marketing Hub has three tiers: Starter at $20/month per seat with 1,000 marketing contacts, Professional at $890/month with 2,000 contacts and 3 seats, and Enterprise at $3,600/month with 10,000 contacts and 5 seats.
• Sales Hub pricing ranges from $20/month for Starter, $100/month per seat for Professional (with $1,500 onboarding fee), to $150/month per seat for Enterprise (with $3,500 onboarding fee).
• Service Hub offers Starter at $20/month per seat, Professional at $100/month per seat (with $1,500 onboarding fee), and Enterprise at $150/month per seat (with $3,500 onboarding fee).
• Additional costs include onboarding fees for Professional and Enterprise plans, required annual commitments, and potential add-ons for increased features like list limits or API calls.

Overall Opinion

HubSpot stands out as a robust solution for businesses looking to unify their customer data and interactions. Its greatest strength is bringing marketing, sales, and service together in one platform, eliminating the need to juggle multiple disconnected tools.

The free CRM makes it accessible for smaller businesses to start using professional-grade tools, though costs can climb quickly as you add features. Prepare for a learning curve when first adopting the platform, but the payoff comes in more efficient processes and better customer relationships.

For companies ready to invest time in learning the system and budget for growing needs, HubSpot provides a scalable platform that can support your business from startup through enterprise growth. Just be realistic about the implementation time and training needed to get the most from the system.