The Very Best Cold Calling Software for Real Estate in 2025

Last Updated -
March 4, 2025 14:04
Written by -
Alec Chambers

Cold calling remains a powerful strategy for real estate professionals, but finding the right software can make all the difference between wasted hours and closed deals. In this 2025 guide, we cut through the marketing noise to show you which cold calling tools actually deliver results for real estate agents today.

We've gathered feedback from agents across the country who use these systems daily. Our focus stays practical—what works, what doesn't, and which features justify their cost in a real estate context. Whether you're a solo agent or managing a team, this guide will help you find software that fits your specific calling needs and budget.

Each tool in our roundup includes honest insights about performance, ease of use, and value. We highlight the strengths worth paying for and the weaknesses you should know about before committing. Let's find the cold calling solution that will actually help you connect with more prospects and close more deals in 2025.

The Best Cold Calling Software for Real Estate

  • REISift - Powerful Data Management for Real Estate Investors
  • Espresso Agent - Power Dialer & Lead Generation for Real Estate Agents
  • JustCall - Unified Communications for Real Estate Teams
  • Kixie - Smart Calling for Real Estate Sales Teams
  • PhoneBurner - Power Dialing for Real Estate Sales Teams
  • OmniDrip - Real Estate Follow-Up Automation

REISift - Powerful Data Management for Real Estate Investors

REISift

REISift stands out as a comprehensive platform that combines data management, lead generation, and marketing automation for real estate professionals. The system acts as a central hub where investors can organize property information, identify promising opportunities, and manage their entire sales process.

What makes REISift particularly useful is how it handles messy property data. The platform automatically cleans records by standardizing addresses and removing duplicates, saving hours of manual work. Users can quickly sort through properties based on important factors like absentee owner status or vacancy information.

Beyond data organization, REISift integrates calling tools and CRM functionality to help users manage their contacts and track deals effectively. The platform also offers direct mail capabilities through its SiftMail feature, allowing for targeted marketing campaigns.

Internet Reviews

REISift appears to have positive reception among real estate professionals who value its data management capabilities. Users frequently mention how the platform helps them organize property information efficiently and improves their marketing workflow.

While specific recent customer testimonials are limited in the available information, the general consensus suggests REISift delivers on its core promise of streamlining real estate marketing processes and saving users considerable time.

Features

  • Data Management: Automatically filters and cleans property records, removing duplicates and standardizing addresses to ensure accurate and organized data for real estate investors.
  • Lead Generation: Provides instant property insights like absentee owner status and enables list stacking to help users identify and target high-potential investment leads quickly.
  • Direct Mail Automation: Offers SiftMail feature to create targeted direct mail campaigns with precise USPS vacancy information, increasing response rates and marketing efficiency.
  • Communication Integration: Streamlines client communication with click-to-call tools and platform integrations like Zapier, allowing seamless workflow across multiple real estate software systems.
  • Skip Tracing: Helps investors locate property owners accurately while tracking results and minimizing skip tracing expenses through advanced tracking technology.
  • CRM Functionality: Centralizes contact management, lead tracking, and task automation in one platform, enabling real estate professionals to manage their entire sales pipeline efficiently.
  • Flexible Pricing: Provides scalable pricing plans from Essentials to Business, allowing users to choose a package that matches their business size and budget requirements.

Simplified Pricing Information

  • Free 7-day trial to test REISift's features before committing to a paid plan.
  • Essentials Plan at $49/month supports one user, manages 25,000 records, includes three sequences, and offers basic skip tracing at $0.17 per successful trace.
  • Professional Plan at $149/month supports up to five users, provides unlimited records, includes eight sequences, and reduces skip tracing cost to $0.15 per successful trace.
  • Business Plan at $299/month supports up to 15 users, offers unlimited records and sequences, includes dedicated support and marketing strategy reviews, with the lowest skip tracing cost at $0.12 per successful trace.

Overall Opinion

REISift offers a practical solution for real estate professionals who need to organize property data and streamline their marketing efforts. The platform shines in its ability to clean and manage large datasets, helping users quickly identify valuable investment opportunities without wasting time on manual data cleaning.

The tiered pricing structure makes it accessible for solo investors while providing scalability for growing teams. For real estate professionals struggling with disorganized data or inefficient marketing processes, REISift provides a useful toolset that can potentially deliver significant time savings and improved results.

Espresso Agent - Power Dialer & Lead Generation for Real Estate Agents

Espresso Agent

Espresso Agent combines lead generation, CRM functionality, and communication tools in one platform designed specifically for real estate professionals. The system focuses on helping agents connect with potential sellers through expired listings, FSBOs, and targeted geographic farming.

What makes Espresso Agent stand out is its comprehensive approach to the entire lead management process. From acquiring quality contact information to handling follow-ups and nurturing prospects, the platform aims to streamline workflow for busy agents and teams.

The built-in dialer with AI noise suppression technology helps agents make more calls efficiently, while the mobile app ensures you can manage your pipeline from anywhere.

Internet Reviews

Users consistently mention these points about Espresso Agent:

  • Many agents praise the quality of contact data, noting higher connection rates compared to competitors
  • The dialer system receives positive feedback for its reliability and ease of use
  • Some users mention a learning curve but appreciate the available training resources
  • Price point is occasionally mentioned as a concern for solo agents or newer professionals
  • Customer service gets mixed reviews, with some users reporting excellent support while others note response delays

Features

  • Lead Generation Powerhouse: Access premium contact information for expired listings, For Sale By Owner (FSBO), For Rent By Owner (FRBO), and investor leads to supercharge your real estate prospecting.
  • Geographic Targeting: Precisely target specific neighborhoods and areas to maximize your local market penetration and lead generation efforts.
  • Advanced Contact Management: Execute detailed searches, seamlessly import/export databases, and organize your prospect contacts with intuitive tools.
  • Smart Communication Suite: Leverage integrated dialer with AI noise suppression, automated email and SMS marketing, and video message generation to connect with leads effectively.
  • Workflow Optimization Tools: Manage tasks, synchronize calendars, and automate follow-ups to ensure no potential client slips through the cracks.
  • Predictive Analytics: Gain insights into lead performance, predict customer behavior, and track your sales pipeline with comprehensive reporting features.
  • Flexible Collaboration Platform: Create customizable templates, integrate social media, and support team communication for seamless real estate business management.

Simplified Pricing Information

  • FSBO-only Package (Canada Only) offers targeted lead generation for Canadian agents at $149 per month.
  • Basic Package provides FSBO and FRBO lists with CRM and dialer functionality for $199 monthly.
  • Geo Plan includes Premium Neighborhood Search Data, dialer, and CRM, designed for geofarming strategies at $249 per month.
  • Pro Package features a promotional first-month rate of $279, with a standard monthly rate of $259, offering Expired Listing, FSBO, FRBO/Investor Leads, and Standard Neighborhood Search Data.
  • Platinum Package delivers comprehensive seller lead coverage with Premium Neighborhood Search Data, dialer, and CRM for $399 per month.
  • Annual billing options provide potential savings, with the Pro Plan costing approximately $223 per month when paid yearly.
  • No contracts are required, allowing agents to cancel or change plans at any time without long-term commitments.

Overall Opinion

Espresso Agent provides a robust platform for agents who want to focus on seller lead acquisition and management. The combination of quality data and integrated communication tools makes it particularly valuable for professionals who prioritize cold calling in their business strategy.

While the price point may be steep for newer agents, established professionals or teams will likely find value in the time saved and opportunities generated. The no-contract structure allows agents to test the platform without major financial risk.

For agents looking to systematize their prospecting efforts and expand their seller leads, Espresso Agent offers a comprehensive solution that combines data quality, efficient calling technology, and follow-up management in one package.

JustCall - Unified Communications for Real Estate Teams

JustCall

JustCall brings together all your client communication channels in one powerful platform. Real estate agents can manage calls, texts, emails, and even WhatsApp conversations from a single dashboard, making client follow-up much more efficient. The platform was built with sales teams in mind, which shows in its thoughtful features like power dialing and real-time AI coaching during calls.

What makes JustCall particularly useful for real estate professionals is its ability to provide local phone numbers in over 70 countries. This helps agents maintain a local presence even when working with international clients or investors. With mobile and desktop apps available, your team can stay connected whether they're in the office or showing properties.

Internet Reviews

Users consistently praise JustCall for its straightforward interface and reliable CRM integrations. Many real estate offices appreciate how the platform centralizes all client communications, reducing the need to switch between multiple tools. Customer support gets high marks for quick responses and helpful guidance during setup.

Some customers mention occasional call quality issues during busy periods, which is worth considering if your team handles high call volumes. A few reviewers also note that some collaboration features require upgrades to higher-tier plans. Overall, most users find the platform delivers good value for companies seeking to streamline their phone and messaging systems.

Features

  • All-in-One Business Communication Platform: Streamline voice, SMS, email, and WhatsApp interactions with a comprehensive tool trusted by over 6,000 businesses worldwide.
  • Advanced Call Management: Route calls intelligently, monitor live conversations, record interactions, and forward calls seamlessly across your team.
  • AI-Powered Sales Dialer: Automate calling processes with predictive and power dialers, reduce manual effort, and receive real-time coaching during customer interactions.
  • Multi-Channel Messaging: Send SMS, MMS, and WhatsApp messages globally, track message analytics, and segment communications effectively.
  • Intelligent Analytics: Decode customer call sentiments, monitor team performance, and gain insights through comprehensive AI-driven dashboards.
  • Seamless Business Tool Integrations: Connect with over 100 CRM, helpdesk, and business platforms to create efficient workflow ecosystems.
  • Productivity Boosters: Track agent availability, schedule appointments, gather post-call feedback, and access communication tools across mobile and desktop platforms.

Simplified Pricing Information

  • Essentials Plan starts at $19 per user monthly (annual billing) or $29 per user monthly, offering 500 outbound and 1,000 inbound minutes, basic call and SMS features, voicemail, call forwarding, and a free local number.
  • Team Plan priced at $29 per user monthly (annual billing), adds AI features with 60-minute transcription cap, toll-free numbers, and expanded integrations.
  • Pro Plan costs $49 per user monthly (annual billing), includes sales tools, increased transcription minutes (120 minutes per user), and advanced features.
  • Business and Business Plus Plans offer custom enterprise pricing, requiring a minimum of 10 users, with full AI tools, SSO, SLA, and custom integrations.
  • Additional costs include $0.0138 per minute for extra outbound calls, $0.0086 per inbound SMS, $0.008625 per outbound SMS, $0.0027 per unanswered call, and $0.025 per minute for transcription beyond plan limits.

Overall Opinion

JustCall offers real estate professionals a solid communication platform that brings together all their client interaction channels. The AI coaching and analytics tools are particularly valuable for helping new agents improve their cold calling skills. At its core, JustCall solves a common problem in real estate offices: fragmented communication tools that waste time and lead to missed opportunities.

While the platform isn't perfect—occasional call quality issues and the need to upgrade for certain features are drawbacks—its benefits generally outweigh these limitations. For mid-sized real estate teams looking to improve their cold calling systems without dealing with complex technical setups, JustCall provides a practical solution at a reasonable price point. The platform's mobile functionality also makes it ideal for agents who spend most of their day away from the office.

Kixie - Smart Calling for Real Estate Sales Teams

Kixie

Kixie combines powerful calling capabilities with smart automation to help real estate sales teams connect with more prospects in less time. This platform works as both a complete business phone system and a sales acceleration tool that integrates with popular CRMs like HubSpot and Salesforce.

Real estate professionals particularly benefit from Kixie's local presence dialing, which displays calls from numbers matching the prospect's area code. This simple but effective technique has helped users achieve up to 30% higher answer rates, making it easier to reach potential buyers and sellers.

With over 5,000 sales teams worldwide using the platform, Kixie has proven itself useful for both individual agents and larger brokerages looking to streamline their cold calling processes.

Internet Reviews

Users consistently praise Kixie for its reliable CRM integrations and time-saving features like power dialing and automatic call logging. Real estate teams report increased productivity and better organization of their prospect data. The platform receives positive feedback for its user-friendly interface that requires minimal training to master.

However, some reviews mention occasional technical issues and challenges with certain integrations. Smaller agencies sometimes feel the pricing is steep compared to basic phone systems, and a few users have expressed frustration with aspects of customer service policies. Overall, Kixie maintains solid ratings across most review platforms.

Features

  • AI-Powered Dialer: Boost sales efficiency with a multi-line PowerDialer that calls up to ten numbers simultaneously and uses local area codes to increase answer rates.
  • Seamless CRM Integration: Connect effortlessly with top CRMs like HubSpot and Salesforce, ensuring automatic call logging and smooth data synchronization.
  • Conversation Intelligence: Leverage AI-driven insights with automatic call transcription, sentiment analysis, and personalized coaching to improve sales team performance.
  • Sales Automation Tools: Save time with automated voicemail drops, scheduled calls and texts, and one-click communication from any website.
  • Comprehensive Call Recording: Capture and store unlimited call recordings in the cloud, accessible directly through your CRM or conversation intelligence software.
  • Advanced Team Management: Monitor sales performance with real-time leaderboards, live call boards, and coaching tools that help teams improve continuously.
  • Multi-Channel Communication: Engage prospects through flexible calling and texting solutions, including interactive voice response and intelligent call routing.

Simplified Pricing Information

  • Kixie offers a 7-day free trial for all plans to help users test the platform's features before committing.
  • Integrated Plan costs $35 per user per month with annual billing, designed for small sales teams with basic CRM integration and call routing features.
  • Professional Plan is priced at $65 per user per month (annual billing), suitable for mid-size teams with full CRM integration and advanced sales tools.
  • Outbound PowerDialer Plan at $95 per user per month (annual billing) targets high-volume sales teams with advanced automation and multi-line dialing capabilities.
  • Ultimate Revenue Enterprise Plan offers custom pricing for large organizations, providing AI-driven features and tailored integration solutions.
  • Annual billing comes with a 15% discount, and users can expect potential additional costs for international calling, add-on features, and custom integrations.

Overall Opinion

Kixie stands out as a solid option for real estate professionals who need to make lots of calls efficiently. Its power dialing features and local presence capabilities directly address common challenges in real estate prospecting. While not the cheapest option available, the time saved through automation and increased contact rates often justifies the investment for busy agents.

The platform works best for teams already using a CRM system who want to supercharge their calling capabilities with minimal disruption to their existing workflow. For real estate professionals focused on cold calling as a core business strategy in 2025, Kixie delivers a practical combination of efficiency tools that can help turn more dials into more deals.

PhoneBurner - Power Dialing for Real Estate Sales Teams

PhoneBurner

PhoneBurner stands out as a cloud-based power dialer that helps real estate professionals reach more prospects faster. This platform combines phone, email, and SMS capabilities into one system, making it easier to manage your outreach campaigns.

What sets PhoneBurner apart is how it keeps agents connected throughout each call for natural conversations. While it dials up to four times faster than manual methods, it doesn't feel robotic to prospects. This approach helps real estate agents maintain that personal touch while significantly boosting their calling efficiency.

The platform works well for established real estate teams looking to scale their prospecting efforts. Its workflow automation helps reduce the administrative burden that often weighs down productive agents, freeing more time for actual selling.

Internet Reviews

PhoneBurner receives mixed feedback from users across the real estate industry. Many agents praise the platform's ability to streamline their calling process and increase productivity. The customer support team also earns high marks for responsiveness and helpfulness.

However, some reviews point to concerns about billing practices and refund policies. Several users mention unexpected price increases after their initial subscription period. Others note challenges when attempting to obtain refunds, which has created friction for some otherwise satisfied customers.

Features

  • Power Dialer: Contact up to 4x more leads per hour while maintaining natural conversations, perfect for high-volume real estate prospecting.
  • ARMOR Spam Protection: Technology that improves answer rates by preventing your calls from being flagged as spam.
  • Workflow Automation: Save time with one-click voicemail drops, automated follow-up emails, and instant call logging.
  • Lead Management: Organize contacts by property interest, neighborhood, or buyer/seller status with the built-in contact manager.
  • Performance Analytics: Track call metrics, conversion rates, and team activity with detailed dashboards and reports.
  • CRM Integration: Works with popular real estate CRMs like Salesforce, HubSpot, and industry-specific platforms.
  • Compliance Tools: Stay within TCPA guidelines with built-in features to maintain proper calling practices.

Simplified Pricing Information

  • Free trial includes 60 minutes of calling to test all platform features before committing.
  • Standard Plan: $140 per user monthly (annual billing) includes unlimited calling and basic automation tools.
  • Professional Plan: $165 per user monthly adds softphone features and AI noise cancellation.
  • Premium Plan: $183 per user monthly includes SMS messaging and custom call routing features.
  • Team discounts available for larger real estate offices, with flexible seat management options.

Overall Opinion

PhoneBurner offers solid value for established real estate teams who make high-volume calls a central part of their prospecting strategy. The power dialing technology genuinely speeds up the calling process without sacrificing the personal connection that's vital in real estate sales.

The platform shines brightest for mid-sized to larger agencies that can justify the investment based on call volume. Smaller teams or solo agents might find the pricing steep compared to simpler alternatives. The workflow automation features can save considerable time for busy agents, though the learning curve might take a week or two to master.

While the billing concerns shouldn't be ignored, most users who set clear expectations about pricing and carefully review terms before signing up report ongoing satisfaction with the service. For real estate professionals who need to power through cold calling lists efficiently, PhoneBurner delivers the tools to make that process more productive.

OmniDrip - Real Estate Follow-Up Automation

Omnidrip

OmniDrip tackles one of the biggest challenges real estate investors face: consistent follow-up with potential sellers. Created by copywriter Paul do Campo, this platform specializes in automating communication for wholesalers and investors seeking off-market properties.

What makes OmniDrip stand out is its focus on persuasive messaging that addresses seller concerns across multiple channels. The system integrates with your existing CRM to maintain communication through SMS, email, and even direct mail without requiring constant manual effort.

The platform excels at segmenting leads by property type, helping investors tailor their approach to landlords, vacant property owners, or out-of-state owners. This targeted communication style aims to convert more leads into deals while freeing up time for other aspects of your business.

Internet Reviews

OmniDrip appears to be flying under the radar in online discussions. There's very little conversation about the platform on sites like Reddit or other real estate forums over the past six months. This doesn't necessarily indicate poor quality, but suggests the tool hasn't yet built a large community of vocal users.

The lack of widespread online feedback makes it harder to gauge user satisfaction beyond company testimonials. Potential users might want to request direct references or explore demo options before committing, given the current scarcity of independent reviews.

Features

  • Persuasive Messaging System: Creates targeted messages that connect with seller needs and motivations in real estate transactions.
  • Automated Follow-Up Sequences: Tracks and engages leads across SMS, email, and direct mail without manual intervention.
  • Lead Segmentation Technology: Categorizes leads by property type for more personalized communication strategies.
  • Deal Capture Framework: Includes special sequences to re-engage sellers who've fallen out of escrow with competitors.
  • Task Automation Tools: Generates strategic follow-up tasks for acquisition managers to ensure consistent interactions.
  • Social Proof Integration: Directs potential sellers to testimonials and reviews to build trust.
  • Multi-Channel Engagement: Combines various communication methods including SMS, emails, and voicemail scripts.

Simplified Pricing Information

  • Pricing details aren't publicly listed on the website.
  • Requires booking a call with the founder to discuss specific pricing for your situation.
  • Setup typically takes 10-15 business days after the initial onboarding process.
  • Includes customization of follow-up sequences to match your business needs.

Overall Opinion

OmniDrip offers a promising solution for real estate investors who recognize the value of consistent follow-up but struggle to implement it effectively. The platform's strength lies in its multi-channel approach and message customization based on seller types and situations.

The lack of transparent pricing and limited online reviews makes it difficult to assess value without contacting the company directly. However, for investors focused on off-market deals who need to improve their follow-up systems, OmniDrip's specialized approach might be worth exploring through a demo.

This tool seems best suited for serious wholesalers and investors who have already established basic systems but need to improve their conversion rates through better communication. Consider booking a discovery call to determine if their approach aligns with your specific business needs.

How to Choose Cold Calling Software for Real Estate

Finding the right cold calling software for your real estate business doesn't have to be complicated. You just need to know what features matter most. Here's what to look for when making your choice:

  • Check if the software includes local presence dialing. This feature shows a local number to prospects, increasing answer rates by up to 30%.
  • Look for CRM integration capabilities. Your calling software should work with your existing client management system.
  • Consider call recording features for training purposes and to review successful calls.
  • Evaluate the pricing structure. Some platforms charge per user while others offer unlimited seats for a flat fee.
  • Test the user interface during free trials. A clunky system will slow down your team's productivity.

Don't forget to read user reviews from other real estate professionals. Their experiences can give you insights that marketing materials won't mention. Also, consider your team size and growth plans - some software works better for solo agents while others scale well for larger teams.

Cold Calling Software for Real Estate FAQ

Is cold calling still effective in real estate?

Yes, cold calling remains effective when done right. While many agents focus solely on social media and online leads, phone prospecting creates direct connections that often convert better. The key is using software that increases efficiency and helps you reach more qualified prospects.

How much should I expect to pay for cold calling software?

Prices range from $30 to $150 per month per user. Basic systems with just auto-dialing fall on the lower end, while comprehensive platforms with CRM integration, AI features, and detailed analytics cost more. Many providers offer discounts for annual payments or multiple users.

Can cold calling software help with TCPA compliance?

Good cold calling software includes features like Do Not Call list screening, call time restrictions based on area codes, and proper disclosure recordings. These tools help you stay compliant with regulations, but you should still familiarize yourself with the current laws.

Final Advice on Buying Cold Calling Software for Real Estate

When investing in cold calling software, start with a clear understanding of your specific needs. If you're a solo agent making 20 calls daily, you won't need the same features as a team of 10 agents making 200+ calls.

Take advantage of free trials before committing. Most platforms offer 7-14 day trials that let you test the interface, call quality, and features. Have your team members who'll use the system daily participate in the trial period too.

Remember that the cheapest option isn't always the most cost-effective. Calculate the value based on how much time the software saves and how many additional conversations it enables. A system that costs $20 more but helps you reach 30% more prospects is worth the investment.

Finally, look for software with good customer support. When technical issues arise (and they will), having responsive support can mean the difference between a productive day and wasted hours. Companies that offer training resources and regular updates also tend to provide better long-term value.

Written by Alec Chambers

Hi! I'm the creator behind ToolsForHumans. My journey, ignited by an obsession with ChatGPT after witnessing the practical applications of the tool, quickly expanded to include the launch of this site and a deep dive into more than 450 tools.

Over the past 2 years, I've been diligently crafting use cases and producing tutorial videos with the goal of demystifying AI and making it accessible to everyone. Alongside this, I've assembled specialized business toolkits, carefully selecting the best tools specifically tailored to various professions and industries.

Feel free to connect with me on LinkedIn, and if you're feeling particularly generous, giving our company page a follow. I'm always up for a chat!