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The Very Best Software for Marketing Agencies in 2024

Last Updated -
September 4, 2024 14:03
Written by -
Alec Chambers

If you're running a marketing agency, having the right software is non-negotiable.

Managing campaigns, tracking analytics, and automating repetitive tasks can be overwhelming and time-consuming without the proper tools at your disposal.

But fear not, because the latest software solutions are here to streamline your operations and supercharge your results: these platforms are designed to meet your unique needs, integrate seamlessly with your workflow, and optimize your productivity.

You don't need to be a tech genius to make the most of these tools—they are user-friendly, intuitive, and often equipped with AI to help simplify complex tasks. From project management to client reporting, these applications will transform how you run your agency.

I’ve spent countless hours examining and evaluating various options, and I've zeroed in on the very best software for marketing agencies in 2024. Let's dive in.

Ahrefs - Unleashing SEO Potential for Marketers

Ahrefs is an SEO tool designed for marketers, webmasters, and SEO professionals to optimize their websites, discover engaging content topics, and monitor key performance metrics. Known for its vast backlink database and robust analytics capabilities, Ahrefs empowers users to analyze backlinks, conduct competitive research, and craft successful content strategies. This comprehensive toolset includes Backlink Analysis, SEO Metrics and Analytics, Content Research, On-Page SEO, Technical SEO, and Competitive Analysis, all aimed at boosting search rankings and visibility.

Ahrefs offers detailed insights and actionable data for backline profile exploration, identifying quality and toxic links, and uncovering competitors' top keywords and traffic metrics. Tools such as Content Explorer and Keyword Research assist in finding trending topics and optimizing content for enhanced search engine performance. On-Page SEO tools and Technical SEO audits help ensure the website is free from issues hindering search rankings.

Moreover, Ahrefs provides browser extensions like the SEO Toolbar for convenient, on-the-go analysis. Users can also benefit from tools such as Redirect Tracer and Structured Data Checker to maintain and improve site health. The platform’s additional features, including SERP monitoring, User-Agent Switcher, and country-specific SERP analysis, allow users to tailor strategies to diverse markets effectively.

Key Features:

  • Backlink Analysis: Ahrefs' extensive backlink database allows users to delve into their backlink profiles and those of competitors, evaluating the number and quality of backlinks and identifying toxic links.
  • SEO Metrics and Analytics: Offering features like Authority Score and detailed traffic metrics, Ahrefs helps users understand user behavior, facilitating website optimization.
  • Content Research and Planning: Tools like Content Explorer and Keyword Research assist in discovering popular content ideas and planning strategies to attract more traffic.
  • On-Page and Technical SEO Tools: The Ahrefs SEO Toolbar provides on-page reports, including checks for meta tags, word count, subheadings, and more. Technical SEO issues are identified with the Site Audit tool, ensuring a healthy website structure.
  • Competitive Analysis: Analyze competitors’ websites to understand their backlink profiles, organic traffic, and top-performing pages, using tools like the Domain Highlighter for SERPs.
  • User Experience and Navigation: With the Country Changer for Search Results and User-Agent Switcher, users can see how different locales and devices interact with their websites.
  • Community and Support: Ahrefs Insider offers a private community for SEO strategy discussion, backed by 24/5 live chat support and assistance via social media.
  • Additional Tools and Features: AhrefsBot collects extensive data for analysis, with tools like the free Ahrefs SEO Toolbar providing on-page SEO insights and link checking. Custom reports and API integrations with other platforms are also available.

Simplified Pricing Information

Ahrefs provides various pricing plans:

- Lite Plan: Priced approximately at $99 per month, it’s ideal for individuals and small businesses, covering basic features like keyword research and backlink analysis.
- Standard Plan: At around $179 per month, it's suitable for growing businesses, offering advanced features such as increased keyword limits and additional user seats.
- Advanced Plan: Typically costs $399 per month, designed for larger businesses and agencies, with extensive data limits and advanced features.
- Agency Plan: Tailored for large agencies, priced at $999 per month, offering the highest data limits and multiple user seats.
Ahrefs stands as an essential tool for SEO success, providing invaluable data and support to optimize websites and beat the competition.

Zapier - Automate Your Workflows with Ease

Zapier offers a robust automation platform that is capable of connecting numerous apps and automating workflows, significantly increasing efficiency, and saving time and resources. Used by more than 2.2 million businesses across the world, including 87% of Forbes Cloud 100 companies, Zapier grants businesses the ability to streamline processes through its impressive array of over 7,000 app integrations.

The selling point of Zapier can be seen in its advanced features which allow for extensive user personalization. With the ability to automate workflows through 'Zaps', create custom pages through 'Interfaces', enhance processes with AI-powered tools, and much more, users have the opportunity to tailor their processes according to their unique needs. The addition of 'Tables' serves as a database for workflow automation, while the upcoming features like 'Canvas', 'AI Chatbot', and 'Central' are set to further bolster Zapier's automation capabilities.

Moreover, Zapier unifies functionality across various departments, offering solutions for RevOps, Marketing, IT, Sales, Customer Support, and Leaders. By providing tailor-made solutions for different teams, it helps in bringing about improved efficiency in every facet of the organization. Zapier's offerings also include a comprehensive range of use cases from lead management to project management and from sales pipeline management to customer support.

Zapier offers a free plan for basic workflow automation, and premium plans starting from $19.99 USD per month, which include features like multi-step Zaps, premium app access, and email support. At an advanced level, the 'Enterprise Plan' provides a comprehensive suite of high-end features with custom pricing.

With its diverse array of features and dedication to advancing automation processes, Zapier is a trusted and reliable platform that caters to a wide range of businesses, from small businesses to global enterprises.

Features

  • Zaps: Automate workflows by connecting apps with triggers and actions.
  • Tables: Use databases designed for workflow automation.
  • App Integrations: Connect with over 7,000 apps to streamline processes.
  • AI Automation: Upgrade your workflows with AI-powered tools for efficiency.
  • Custom Logic: Apply conditions, filters, and paths to add complexity to your workflows.
  • Data Formatting: Customize workflows with no-code data formatting, code steps, and webhooks.
  • Solutions by Team: Offers automation solutions tailored for RevOps, Marketing, IT, Sales, Customer Support, and Leaders.
  • Use Cases: Optimized for various use cases including Lead Management, Sales Pipeline, Marketing Campaigns, Customer Support, Data Management, Project Management, and Tickets and Incidents.
  • Flexible Pricing Plans: Offers a range of plans from a Free Plan to an Enterprise Plan with custom pricing. All paid plans include unlimited Zaps, Two-Step Zaps, and AI Power-Ups.
  • Highly Recommended: Trusted by more than 2.2 million businesses worldwide, including 87% of Forbes Cloud 100 companies.
  • Simplified Pricing Information

  • Free Plan: Offers basic workflow automation with 100 tasks per month at no cost.
  • Professional Plan: Starting at $19.99/month, provides more advanced features including multi-step Zaps, access to premium apps, and email support.
  • Team Plan: Priced from $69/month, allows for shared workspaces, unlimited users, and includes premier support.
  • Enterprise Plan: Features custom pricing tailored to meet unique business needs. It comes with more advanced functions like admin permissions, annual task limits, SAML SSO, and dedicated technical support.
  • All Paid Plans: Come with unlimited Zaps creation as long as within the task limit, two-step Zaps for simple task automation, and AI Power-Ups for customized Zaps with code steps, data mapping, and troubleshooting.
  • Hubspot - Transforming Business Connections with AI

    HubSpot, a preferred solution for over 216,000 customers in over 135 countries, is an AI-powered customer platform featuring a comprehensive suite of tools, resources, and integrations aimed at transforming the way businesses connect with their customers. At its core, HubSpot offers marketing, sales, customer service, content, operations, and commerce hubs that allow businesses to execute their strategies across various aspects all under one platform.

    HubSpot's diverse range of tools include AI-powered marketing software that generates leads and automates marketing processes, sales software to build pipelines and close deals, and customer service software to scale support and drive customer retention. Plus, the platform also incorporates content marketing software for efficient content management and operations software to activate and manage data.

    HubSpot’s standout features include its robust AI-powered tools distributed throughout the platform, allowing businesses to leverage modern technology in every aspect of customer interaction. Some of the other features that set HubSpot apart include Marketing Hub for creating efficient campaigns using automation and AI, Service Hub for scaling customer support, and the recently welcomed Clearbit tool for enriching contact and company data directly within HubSpot.

    Integrations are also an important part of HubSpot's ecosystem, with over 1,500 leading apps and web services available to connect to the platform, facilitating a seamless customer management experience. HubSpot also provides a range of professional support and user resources, from 24/7 customer support and onboarding services, to free courses and certifications, to ensure users have all the help they need to grow better with HubSpot.

    Features

    • - AI-Powered Customer Platform: HubSpot offers an all-in-one solution with all the software, integrations, and resources you need to connect your marketing, sales, and customer service, enabling you to grow your business faster.
    • - Easy to Use CRM: HubSpot CRM is designed to be easy-to-use, helping businesses find and engage with sales prospects, create campaigns efficiently with automation and AI, and drive revenue with high-quality leads.
    • - Solutions for Every Business: HubSpot provides tailored solutions for every business, whether you just need a basic free tool or a comprehensive premium software.
    • - Integrations: HubSpot offers over 1,500 integrations to seamlessly connect your favorite tools.
    • - 24/7 Customer Support and Additional Services: Additional support is available in the form of onboarding services, free courses and certifications, developer tools, and a dedicated HubSpot for Startups program.
    • - Highly Rated Software: HubSpot is trusted by over 216,000 customers in over 135 countries and has been voted the top software in 318 categories.
    • - Rich Resource Library: HubSpot offers abundant resources including blog posts, ebooks, guides, and free courses & certifications to help you stay ahead of the curve.
    • - Variety of Products: HubSpot provides a host of product options including Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub so that you can tailor your approach to your business needs.

    Simplified Pricing Information

    - Free version of HubSpot includes free tools for marketing, sales, service, content, operations, and commerce. It comes with a limited range of features and integrations.
    - Premium versions offer a wide range of features including marketing automation, sales CRM, customer service, content marketing, operations, and B2B commerce tools. They include powerful AI tools and the ability to connect with over 1,500 apps and web services. They come in "Professional" and "Enterprise" variants.
    - Pricing for the HubSpot Professional Marketing Hub starts at $800/month, which includes 2,000 marketing contacts, with additional seats starting at $45/month. Please note, a one-time Professional Onboarding fee of $3,000 is required. The HubSpot Enterprise plan starts at $3,600/month, which includes 10,000 marketing contacts, with additional seats starting at $75/month. Please note, a one-time Enterprise Onboarding fee of $7,000 is required.
    - HubSpot also offers special discount pricing for startups and nonprofits. Please contact HubSpot for eligibility and details.

    Semrush - Comprehensive Digital Marketing Suite for 2024

    Semrush offers a multifaceted digital marketing suite designed to enhance SEO, content creation, competition analysis, PPC, and social media promotion. Globally trusted by leading businesses and professionals, Semrush is celebrated for boosting online visibility and driving targeted business outcomes.

    Semrush is particularly distinguished for its robust set of SEO and Content Marketing tools. These include functionalities for keyword research, site audits, backlink analysis, and a comprehensive content marketing toolkit. Additionally, the platform features an SEO Writing Assistant that helps in crafting optimized content. Semrush's analytical tools provide users with insights into competitor strategies, enabling the identification of potential keyword and backlink opportunities while analyzing market trends and website traffic.

    In terms of advertising and PPC, Semrush offers tools for creating, optimizing, and monitoring ad campaigns across various platforms. The platform enhances social media management with features supporting post scheduling, performance analysis, and competition benchmarking. Customers regard Semrush as a powerful aggregator of diverse SEO, traffic analysis, and social media management tools.

    Features

    • SEO and Content Marketing: Semrush includes a keyword research tool, site audit feature, backlink analysis, and a content marketing toolkit, along with an SEO Writing Assistant to improve content quality for SEO.
    • Competitive Research: Utilize in-depth competitor analyses, understand market trends, analyze competitors' traffic, and discover untapped keyword and backlink opportunities.
    • Advertising and PPC: Features include a PPC keyword tool, Ad Builder, Google Shopping campaign optimization, and ad tracking for better performance.
    • Social Media Management: Comprehensive toolkit for social media analytics, post scheduling, and competitor analysis, managing multiple accounts from one platform.
    • Pricing Plans: Semrush offers the Pro plan for $129.95/month, Guru for $249.95/month, and a Business plan with customized pricing. Each plan includes various features like keyword tracking, site audits, backlink analysis, and more.
    • Additional Services: Include Semrush Local, Semrush .Trends, Semrush Social, Agency Growth Kit, and ImpactHero, each available for additional fees.
    • Getting Started: A 7-day free trial is available, along with free training sessions and ongoing customer support.

    Simplified Pricing Information

    Pro Plan: $129.95 per month, includes up to 5 projects, 500 keyword tracking, 10,000 results per report, and access to core tools for SEO, PPC, and competitor analysis.

    Guru Plan: $249.95 per month, extends to 15 projects, 1,500 keyword tracking, 30,000 results per report, and additional features for content marketing and multi-location tracking.

    Business Plan: Custom pricing with enhanced capabilities like 40 projects, 5,000 keyword tracking, 50,000 results per report, and API access.

    Additional Services: Semrush Local: Basic Plan at $20/month, Premium Plan at $40/month. Semrush .Trends: $289/month per user. Semrush Social: $29.99/month. Agency Growth Kit: Starts from $69/month up to $249/month. ImpactHero: $200/month.

    With its comprehensive suite of tools, tiered pricing plans, and additional features, Semrush stands out as an essential tool for marketing agencies striving to excel in 2024.

    Frequently Asked Questions (FAQ)

    1. What factors should I consider when choosing software for my marketing agency?

    When selecting software for your marketing agency, consider the following factors: - Ease of Use: The software should be intuitive and easy to navigate for your team. - Functionality: Ensure it offers all the necessary features such as CRM, email marketing, analytics, social media management, and project management. - Integration: It should seamlessly integrate with other tools and software your agency uses. - Scalability: Choose software that can grow with your business. - Customer Support: Reliable support and resources in case you encounter issues. - Cost: Consider your budget and weigh it against the capabilities of the software.

    2. Can I use a single software for all marketing needs?

    While some all-in-one marketing platforms provide a broad range of functionalities, it may be beneficial to use specialized tools for specific needs like SEO, content management, or PPC advertising. All-in-one platforms can handle general tasks, but specialized tools often offer more depth and advanced features in their areas.

    3. How important is integration with other tools?

    Integration is crucial for ensuring a seamless workflow. It allows different tools to communicate and share data, which can enhance productivity and provide a more comprehensive view of your marketing efforts. Look for software that integrates well with your existing tech stack, including CRM, analytics, and social media tools.

    4. How can I ensure my team adapts to new marketing software quickly?

    To ensure a smooth transition to new software: - Training: Provide comprehensive training sessions and resources. - Support: Make sure there's accessible support, both from the software provider and within your team. - Gradual Implementation: Roll out the software incrementally to allow team members to adapt without overwhelming them. - Feedback: Regularly gather feedback from your team and address any concerns promptly.

    5. Is customer support a critical aspect when choosing marketing software?

    Absolutely. High-quality customer support can save a lot of time and frustration, especially during the initial setup and if you encounter any issues later on. Look for software providers that offer 24/7 support, comprehensive documentation, and an active user community.

    6. How do I determine the ROI of new marketing software?

    To determine the ROI of new marketing software: - Track Key Metrics: Measure key performance indicators (KPIs) before and after implementation. - Analyze Time Savings: Calculate the reduction in time spent on tasks the software automates or simplifies. - Customer Satisfaction: Assess any improvements in client satisfaction and retention rates. - Cost Comparison: Compare the software cost against the financial benefits it brings, such as increased leads, sales, or efficiency.

    7. Are free versions or trials of marketing software worth trying?

    Yes, free versions and trials can be very beneficial. They allow you to test out the software's features and user interface without committing financially. This can help you make a more informed decision about whether the software meets your agency's needs.

    Written by Alec Chambers

    Hi! I'm the creator behind ToolsForHumans. My journey, ignited by an obsession with ChatGPT after witnessing the practical applications of the tool, quickly expanded to include the launch of this site and a deep dive into more than 90 AI apps.

    Over the past 8 months, I've been diligently crafting use cases and producing tutorial videos with the goal of demystifying AI and making it accessible to everyone. Alongside this, I've assembled specialized business toolkits, carefully selecting the best tools specifically tailored to various professions and industries.

    Feel free to connect with me on LinkedIn, and if you're feeling particularly generous, giving our company page a follow. I'm always up for a chat!