The Best Amazon PPC Software in 2025

Helium 10 - All-in-One Amazon Seller Platform

Helium 10 stands as a comprehensive software suite designed specifically for Amazon and Walmart sellers. With over 30 integrated tools under one roof, it gives e-commerce entrepreneurs everything they need to research products, optimize listings, and manage their business operations efficiently.

What makes Helium 10 particularly useful is its data-driven approach to marketplace success. The platform combines product research capabilities with keyword analysis tools like Black Box and Cerebro, allowing sellers to make informed decisions based on real marketplace data rather than guesswork.

The software's unified dashboard brings together all aspects of selling online - from finding profitable products to tracking inventory levels and monitoring competitor activities. This integration helps sellers save time and maintain better control over their business.

Internet Reviews

Helium 10 generally receives positive feedback from the Amazon seller community. Users frequently highlight the comprehensive nature of the toolkit, with many mentioning how the product research and listing optimization tools have directly improved their sales performance.

The platform's training materials and customer support also earn praise in online reviews. Many users mention the responsive support team as a major advantage when learning to navigate the software's many features.

Not all feedback is glowing, however. Some sellers point out that getting the most value requires subscribing to higher-priced plans, making it somewhat expensive for new sellers. Others mention a learning curve with the interface, noting that the abundance of tools can feel overwhelming at first.

Features

• Product Research Tools: Explore Amazon's product database with Xray to uncover sales volume, trends, and reviews while discovering high-demand, low-competition products using Black Box's smart filtering system.
• Keyword Research Capabilities: Leverage Cerebro and Magnet to find relevant keywords and product ideas that can boost your Amazon and Walmart listings effectively.
• Listing Optimization Suite: Optimize product listings with tools like Listing Analyzer, Listing Builder, Scribbles, and Frankenstein to improve search rankings and create compelling product descriptions.
• Inventory and Operations Management: Streamline supplier orders, prevent stockouts, detect Amazon fraud, and automate FBA reimbursements with comprehensive inventory and alert systems.
• Business Performance Analytics: Track keyword performance, gain sales insights, and understand market trends using Market Tracker and Profits tools to make data-driven business decisions.
• Chrome Extension Integration: Access powerful tools like Profitability Calculator, Inventory Levels, and Review Downloader directly from your browser for real-time e-commerce management.
• Mobile Business Management: Manage your Amazon and Walmart selling operations on-the-go with the Helium 10 mobile app, ensuring flexibility and constant connectivity.

Simplified Pricing Information

• Free version offers limited access to product research tools like Black Box (5 uses) and Xray (10 uses), basic listing optimization, inventory management for 2 ASINs, and restricted analytics features.
• Starter Plan at $39/month or $349/year provides expanded access to product research, keyword research, and basic listing optimization with more tool uses and unlimited Profits analytics.
• Platinum Plan at $99/month or $948/year delivers comprehensive features including 250 daily uses of Black Box, 5,000 Xray requests, 250 Cerebro uses, unlimited Scribbles and Frankenstein tools, alerts for 20 ASINs, and full Market Tracker access.
• Diamond Plan at $279/month or $2,748/year offers top-tier features with advanced product research, extensive keyword tools, comprehensive inventory management, advertising tools, and complete business performance analytics.

Overall Opinion

Helium 10 offers Amazon sellers a robust toolkit that covers virtually every aspect of marketplace selling. Its strength lies in bringing together product research, keyword analysis, listing optimization, and inventory management in one place, eliminating the need for multiple subscriptions.

The software works best for sellers who can take advantage of its full range of features, making it particularly valuable for established businesses. For newcomers, the free and starter plans provide a practical entry point, though with limited functionality.

While the learning curve and price points might be challenging for some users, the comprehensive nature of the platform delivers real value for serious Amazon sellers who want to base their business decisions on data rather than instinct. For PPC management specifically, Helium 10 offers solid tools, though specialized PPC platforms might provide more advanced advertising features.

Jungle Scout - Amazon Research & Management Suite

Jungle Scout has evolved into a robust all-in-one platform for Amazon sellers at every stage of their journey. This powerful tool combines extensive product research capabilities with practical business management features to help sellers make data-driven decisions.

The platform gives users access to a massive database of over 70 million Amazon products, allowing them to spot trends, analyze competition, and identify profitable niches. What sets Jungle Scout apart is how it connects this research functionality with operational tools that handle the day-to-day aspects of running an Amazon business.

From finding the right keywords to managing inventory and tracking profit margins, Jungle Scout aims to be the central dashboard that simplifies the complex world of Amazon selling. Their recently enhanced AI features also help sellers optimize listings and better understand customer feedback.

Internet Reviews

Jungle Scout delivers a solid toolkit for Amazon sellers, offering accurate sales estimates and user-friendly features that help entrepreneurs research and optimize their product strategies. Users appreciate its comprehensive tools and responsive customer support, which provide valuable insights for managing online businesses effectively.

However, the platform isn't without drawbacks. Some sellers find the pricing steep, especially for newcomers to Amazon FBA, and the lack of a free trial can be a deterrent for those wanting to test the waters before committing financially. While the overall sentiment leans positive, potential users should weigh the tool's robust capabilities against its cost.

Features

• Product Research Tools: Access a vast database of over 70 million Amazon products, helping you filter and find profitable niches with advanced search capabilities and market trend analysis.
• Keyword Scout: Discover and track high-performing keywords to optimize product listings, improve ad targeting, and boost your Amazon search rankings.
• Opportunity Finder: Uncover emerging market trends and untapped product opportunities before they become competitive, giving you a strategic advantage.
• Supplier Management: Find and track verified suppliers, assess their shipment history, and manage your sourcing strategies with comprehensive supplier tools.
• Sales and Profit Analytics: Get detailed insights into your business performance with profit breakdowns, P&L statements, and real-time sales tracking.
• Inventory Management: Automate stock tracking, maintain optimal inventory levels, and prevent stockouts with intelligent inventory management features.
• AI-Powered Listing Tools: Improve product listings, automate review requests, and analyze competitor reviews using advanced AI technology.

Simplified Pricing Information

• Starter Plan at $49/month offers basic tools for first-time sellers, including Product Database and Keyword Scout, with a single user seat and limited product tracking.
• Growth Accelerator Plan at $79/month provides advanced features for professional sellers, with unlimited Opportunity Finder searches and more comprehensive seller tools.
• Competitive Intelligence Plan at $399/month caters to brand owners, offering comprehensive competitor insights and unlimited functionality across all tools.
• Annual pricing options provide significant savings: Starter Plan at $348/year, Growth Accelerator at $588/year, and Brand Owner Plan at $3,588/year.
• Additional specialized suites include Start-up Suite at $189 for 3 months, Entrepreneur Suite at $349 for 6 months, and Freedom Builder Bootcamp at $999 per year.
• All plans include a 7-day money-back guarantee, allowing users to try the service risk-free.

Overall Opinion

Jungle Scout stands out as a practical and comprehensive solution for Amazon sellers who need reliable data for product research and business management. The platform's strength lies in its integration of research tools with operational features, creating a unified system that grows with your business.

While the price point may be a barrier for some beginners, the value becomes clearer as your Amazon business scales. The lack of a free trial is disappointing, but the 7-day money-back guarantee provides some risk mitigation. For sellers serious about building a sustainable Amazon business based on data-driven decisions, Jungle Scout offers a solid foundation with enough depth to support long-term growth.

Sellozo - AI-Powered Amazon Advertising Platform

Sellozo helps Amazon sellers take control of their PPC campaigns through smart automation and data-driven insights. The platform connects directly with your Amazon Seller Central account to import your advertising data daily, giving you a clear picture of performance without manual tracking.

What makes Sellozo stand out is its approach to campaign management. The software uses machine learning to identify profitable keywords, adjust bids automatically, and optimize campaigns based on your specific ACoS targets. This saves hours of manual work and helps maintain competitive ad positions throughout the day.

The intuitive Campaign Studio feature lets you build complex advertising strategies through a simple drag-and-drop interface, making advanced PPC tactics accessible even if you're not an advertising expert.

Internet Reviews

Sellers who use Sellozo frequently mention its impact on reducing advertising costs while maintaining or increasing sales. Many appreciate the responsive customer support team that provides personalized guidance for improving campaign performance.

Some reviews highlight how the platform helped restructure inefficient campaigns, leading to better returns on ad spend. Users also value the time saved through automation, which lets them focus on other aspects of their business.

Common criticisms include the learning curve for new users and some limitations with certain ad types. A few sellers noted the platform works best when you already have some sales history for the system to optimize from.

Features

• Automatic Data Import: Instantly syncs Amazon ad account data every 24 hours, ensuring your campaigns always reflect the most current performance metrics and trends.
• Campaign Launch and Optimization: Simplifies ad campaign management with intuitive tools that let you set ACoS targets and choose smart bid strategies with just a few clicks.
• AI-Powered Optimizer: Uses advanced machine learning to identify high-performing keywords, automatically adjust bids, and optimize your campaigns for maximum sales efficiency.
• Personalized Performance Reports: Provides comprehensive insights into total sales, profit, orders, and ACoS across all your advertising campaigns in an easy-to-understand dashboard.
• Dayparting Capabilities: Allows strategic scheduling of ad campaigns, enabling you to turn ads on and off during specific times to maximize sales potential.
• Automated Bid Management: Automatically adjusts keyword and product ad bids daily based on your specified ACoS targets, saving time and improving ad performance.
• Campaign Studio: Offers a user-friendly drag-and-drop interface that makes building complex advertising strategies simple and intuitive.
• Keyword Harvesting: Automatically discovers and integrates successful search terms into your manual campaigns, expanding your advertising reach.
• Financial Reporting Dashboard: Tracks and displays crucial metrics like ad spend, profit margin, and return on ad spend in real-time.
• Autopilot Feature: Enables rapid ad launch with minimal setup, with the platform managing bids and keywords automatically to drive sales growth.

Simplified Pricing Information

• Self-Service Pricing: 0 to 10 SKUs at $149 per month, 11 to 1,000 SKUs at $299 per month, and 1,000+ SKUs at $399 per month.
• Managed Service Pricing: Custom monthly pricing with no fixed contract, allowing flexibility for sellers to transition between plans.
• No Ad Spend Percentage: Sellozo doesn't charge a percentage of ad spend, which can benefit sellers with high advertising budgets.
• Flexible Plans: Both self-service and managed service options offer no long-term commitment, enabling sellers to adjust their strategy as needed.

Overall Opinion

Sellozo offers solid value for Amazon sellers who want to improve their PPC performance without spending hours managing campaigns manually. The platform shines in its automation capabilities and data-driven approach to optimization, which can help reduce wasted ad spend and increase profitability.

The pricing structure makes it more suitable for established sellers with at least moderate monthly sales, as smaller businesses might find the investment challenging to justify. The learning curve can be steep at first, but the time savings typically make up for this initial hurdle.

For sellers who have moved beyond basic advertising strategies and want more sophisticated campaign management without hiring an agency, Sellozo provides a practical middle ground. The platform handles the technical aspects of PPC optimization while giving you control over your overall strategy and spending goals.

BidX - Automated Amazon PPC Management

BidX offers Amazon sellers a comprehensive solution for managing their advertising campaigns across both Amazon and Walmart Connect platforms. The software combines automation with analytics to streamline campaign management for businesses of all sizes.

What sets BidX apart is its focus on automating the most time-consuming aspects of PPC management. The platform handles bid adjustments, keyword optimization, and performance tracking with minimal seller intervention. With support for over 2,000 brands and agencies, BidX has proven its capability to manage complex advertising strategies at scale.

The platform includes Amazon Marketing Cloud integration, one-click campaign creation, and automated reporting tools that help sellers make data-driven decisions about their advertising strategy.

Internet Reviews

BidX currently has limited external user reviews available online. This makes it difficult to independently verify the platform's effectiveness beyond the company's own claims. Most information about BidX comes directly from their website and marketing materials rather than third-party testimonials or customer feedback.

Features

• Automated Bid Management: Optimize your Amazon ad spend with dynamic bidding strategies that adjust bids based on real-time performance data, helping you save money and increase sales.
• Campaign Creation Tool: Launch advertising campaigns with a single click, streamlining the setup process and making it easy to start selling on Amazon quickly.
• Keyword Harvesting: Automatically discover and add relevant keywords to your campaigns, improving ad visibility and reaching more potential customers.
• Performance Analytics: Get detailed insights into your advertising performance through comprehensive reports that track key metrics and help you make informed decisions.
• ASIN Targeting: Precisely target specific product listings to maximize your advertising effectiveness and reach the right audience.
• Budget Optimization: Shift and adjust campaign budgets dynamically to ensure you're spending money where it matters most during peak selling periods.
• Multi-Platform Support: Manage advertising campaigns across Amazon and Walmart Connect platforms from a single, integrated dashboard.

Simplified Pricing Information

• Monthly pricing starts at $495 and goes up to $4,995, plus a percentage of ad spend.
• All plans include core features like automated bid adjustments, keyword management, and campaign creation tools.
• The pricing structure scales with your business, with options for both small sellers and large brands.
• A free trial is available for new users who want to test the complete toolkit before committing.

Overall Opinion

BidX seems to offer solid automation features for Amazon sellers looking to improve their PPC management efficiency. The platform's strength lies in its automated bidding tools and comprehensive analytics that can help sellers make better advertising decisions.

However, the lack of independent user reviews makes it hard to fully assess how well the platform delivers on its promises. The starting price of $495 monthly also positions it as a solution for established sellers rather than beginners.

For Amazon sellers with significant ad spend who value automation, BidX could be worth trying through their free trial. Just be sure to closely monitor performance metrics to ensure you're getting value from the investment.

SellerApp - A Comprehensive Amazon PPC Management Solution

SellerApp offers Amazon sellers a unified platform to manage and grow their e-commerce business through data-driven decision making. This tool combines powerful analytics with practical features to help sellers navigate the competitive Amazon marketplace.

The platform shines in its ability to blend product research, keyword optimization, and performance tracking in one interface. Sellers can easily analyze their business metrics while discovering new opportunities through SellerApp's extensive product database.

What makes SellerApp stand out is how it connects the dots between product selection, listing optimization, and PPC campaign management. The platform works across multiple Amazon marketplaces, making it valuable for sellers looking to expand internationally.

Internet Reviews

SellerApp emerges as a robust tool for Amazon sellers, offering comprehensive features that streamline product management and advertising strategies. Users consistently praise its effectiveness in improving SEO and operational efficiency, with many highlighting the platform's user-friendly interface and powerful research capabilities.

The software stands out particularly for its responsive customer support, which seems to be a significant draw for sellers navigating the complex Amazon marketplace. While comprehensive feedback is limited, the available information suggests SellerApp provides valuable tools that can help sellers optimize their online business performance.

Features

• Product Research Powerhouse: Explore a massive database of over 100 million Amazon products with advanced filters to discover profitable product ideas based on demand, revenue potential, and competition.
• Keyword Optimization Engine: Analyze millions of Amazon keywords to find the most relevant search terms, track performance, and improve product visibility using advanced indexing tools.
• Competitor Intelligence Tracker: Monitor competitors' products, sales strategies, reviews, and pricing in real-time to gain a strategic edge in the Amazon marketplace.
• Comprehensive Sales Dashboard: Get actionable insights into business performance with detailed revenue, profit, and sales trend analytics across your entire product portfolio.
• Intelligent Inventory Management: Predict stock levels, prevent stockouts, and optimize inventory with data-driven forecasting and profit-focused recommendations.
• Listing Optimization Tools: Improve product listings with a quality index that evaluates your content against Amazon's best practices and competitor benchmarks.
• Mobile Business Management: Access powerful Amazon seller tools on-the-go, managing your entire e-commerce business from your smartphone with ease.

Simplified Pricing Information

• Freemium Plan offers basic features for free, limited to tracking two products.
• Pro-Lite Plan costs $39 per month with a 7-day free trial, allowing tracking of up to 20 products.
• Professional Plan priced at $79 per month with a 7-day free trial, supporting tracking of up to 50 products.
• Enterprise Plan provides custom pricing for businesses needing more robust solutions, requiring a direct quote.
• Individual Managed Services start at $50 per month, offering specific services like Amazon Posts and LinkedIn Ads.
• Curated Managed Services begin at $200 per month, providing comprehensive expert-managed packages.
• Annual subscriptions offer discounts up to 25% compared to monthly plans.
• New users can access promotions with up to 40% off certain plans.

Overall Opinion

SellerApp delivers solid value for Amazon sellers who want to improve their PPC campaigns and overall marketplace performance. The platform's strength lies in combining product research, keyword optimization, and analytics in one accessible package. The tiered pricing structure makes it suitable for sellers at various stages of growth.

While not the cheapest option available, SellerApp justifies its cost through its comprehensive toolset and responsive customer support. It's particularly useful for sellers who want to make data-driven decisions about inventory, product launches, and advertising strategies. The availability of a free tier allows new sellers to test key features before committing to a paid plan.