Campaigner Review - Features, Pricing & Deals

Campaigner is a cloud-based email marketing solution that helps small to midsize businesses connect with their customers. Since 1999, it has provided tools for creating, automating, and optimizing email campaigns across various industries.

The platform combines email and SMS marketing capabilities with features like automation workflows, A/B testing, and detailed analytics. Users can create personalized campaigns using a drag-and-drop editor, choosing from over 900 templates or building their own designs from scratch.

For businesses focused on e-commerce, Campaigner integrates with popular platforms such as Shopify and Magento. It includes tools for cart abandonment emails, purchase tracking, and customer segmentation. The platform also offers list verification tools to maintain high deliverability rates and protect sender reputation.

Plans start at $59 per month, with options available for different business sizes and needs. While there isn't a free version, customers can try the service through a 30-day trial to test its features.

• Email Automation Workflows: Create complex, drag-and-drop automation sequences triggered by customer interactions like clicks, opens, and unsubscribes, enabling targeted multi-channel marketing campaigns.
• A/B Split Testing: Compare different email versions to determine the most effective content, design, and subject lines through advanced multivariate experiments.
• Dynamic Content Segmentation: Personalize emails using subscriber data, segmenting audiences based on demographics, purchase history, and interaction patterns for precise targeting.
• Conversion and Geolocation Tracking: Measure campaign performance with detailed conversion tracking and geolocation reporting to optimize marketing strategies.
• Ecommerce and Social Media Integration: Seamlessly connect with platforms like Shopify, Magento, and social media channels to synchronize data and enhance marketing reach.
• Email List Verification: Maintain high deliverability rates by verifying email addresses and preventing spam traps through the Reputation Defender tool.
• Comprehensive Email Design Tools: Access over 900 customizable templates, a user-friendly drag-and-drop editor, and a built-in media library for creating compelling emails.
• Customizable Forms and Landing Pages: Create conversion-optimized sign-up forms and landing pages that seamlessly align with your email marketing campaigns.

• Free 30-day trial available for all plans to test platform features before committing
• Email Marketing Plans range from $29 to $649 per month, supporting 1,000 to 100,000 contacts
• Light Plan starts at $29/month for up to 1,000 contacts, ideal for small businesses
• E-commerce Plans begin at $79.95/month with options scaling up to $149.95/month, offering unlimited contacts and platform integrations
• SMS Marketing Plans start at $45/month for 1,000 SMS and go up to enterprise-level custom pricing
• Enterprise Plan offers custom pricing for businesses with extensive marketing needs, requiring direct contact with Campaigner
• Annual billing provides an 18% discount across all plan tiers

Campaigner doesn't offer a permanently free version, but they do provide a 30-day free trial so you can test out their features before committing. This trial gives you full access to the platform's capabilities including email editors, automation tools, and reporting. After your trial ends, you'll need to select one of their paid plans to continue using the service.

Campaigner offers a user-friendly experience even if you're just starting out. Their platform includes a drag-and-drop email editor, over 900 ready-to-use templates, and a clean dashboard that's easy to navigate. Many users report that they can create their first campaign within hours of signing up. That said, some of the more advanced features like automation workflows might take a bit longer to master, but they offer customer support to help you through the process.

Campaigner stands out with its Reputation Defender feature, which helps keep your email lists clean and improves deliverability rates. Their automation capabilities are also quite robust, allowing for complex workflows based on subscriber behavior. Another difference is their focus on e-commerce integration, with special features for online retailers like abandoned cart emails and purchase behavior analytics. While other platforms might offer similar core features, Campaigner has been refining their service since 1999, resulting in a mature, reliable platform.

Yes, Campaigner offers SMS marketing alongside their email marketing services. You can create and send text messages to your subscribers, set up automated SMS sequences, and even combine email and SMS in the same marketing workflows. They have separate SMS plans starting at $45 per month for 1,000 messages, with higher volume plans available. This multi-channel approach helps you reach customers where they're most likely to engage.

Campaigner takes email deliverability seriously with several built-in features. Their Reputation Defender tool checks your email lists for potential problems like spam traps or invalid addresses. They maintain strong relationships with internet service providers to ensure your emails reach inboxes rather than spam folders. The platform also offers detailed reporting on bounces, opens, and click-through rates so you can monitor and improve your deliverability over time. Many users report good deliverability rates compared to other email marketing services.