Clay GTM Review - Features, Pricing & Deals

Clay GTM is a comprehensive data enrichment and outreach automation platform built for sales and marketing teams. It combines over 75 data enrichment tools into a unified marketplace, offering users access to diverse data sources through a single subscription.

At its core, the platform helps businesses strengthen their sales operations through enhanced data coverage and quality. Users can build targeted prospect lists, enrich contact information, and automate personalized outreach campaigns all from one central location. The system leverages AI technology to analyze web pages, PDFs, and search results, turning previously manual tasks into automated processes.

A standout feature is Claygent, an AI-powered web scraper that can gather unstructured data from various online sources. This tool works alongside the platform's ability to integrate with popular services like Semrush, SimilarWeb, and Clearbit. Users can access leads through multiple channels, including Google Maps and GitHub, without relying solely on LinkedIn.

The platform offers several pricing tiers, from a free plan for basic needs to enterprise solutions for larger organizations. Businesses can test the service through a 14-day trial that includes full access to the Pro plan features.

While Clay started with just 55 employees, it has grown significantly, now serving over 100,000 users including notable companies like Intercom, Verkada, and Notion. The platform continues to focus on balancing AI automation with human creativity in sales processes.

• Comprehensive Data Enrichment: Access over 100 enrichment tools that clean and enhance contact and company data with AI-powered capabilities, providing superior global data coverage across multiple sources.
• AI-Powered Web Scraping: Utilize Claygent, an intelligent web scraper that retrieves unstructured data from complex web locations, automating previously manual research tasks with advanced AI technology.
• Personalized Messaging Automation: Craft compelling, tailored outreach messages using AI insights from enriched data, enabling rapid campaign execution and seamless CRM integration.
• Multi-Source Lead Generation: Build targeted prospect lists from over 10 sources, including non-LinkedIn platforms like Google Maps and GitHub, expanding your potential lead pool.
• Extensive Tool Integrations: Connect with numerous marketing and sales platforms like Semrush, Clearbit, and TrustRadius through robust API capabilities and custom integration options.
• Advanced Lead Scoring: Develop custom lead evaluation criteria to prioritize and target high-potential prospects more effectively and efficiently.
• Global Data Marketplace: Access consolidated data from 75+ enrichment tools, offering flexible and comprehensive information sources for international business intelligence.

• Free version provides access to limited features with a trial period to explore basic capabilities.
• Starter Plan starts at $97-$149 monthly, ideal for individuals and recruiters, offering initial data enrichment credits.
• Explorer Plan ranges from $262-$349 monthly, designed for early-stage startups and growth agencies with expanded features.
• Pro Plan costs $525-$700 monthly, suitable for sales teams with higher credit limits and CRM integrations.
• Enterprise Plan offers customized pricing with tailored solutions, requiring direct contact for specific business needs.
• Annual payment option provides a 25% discount across all plans.
• Free 14-day trial of Pro Plan available, including 1,000 credits and full feature access without requiring a credit card.

Clay stands out by combining over 75 data enrichment tools into one marketplace, so you don't need multiple subscriptions. This gives you better data coverage than single providers like ZoomInfo while cutting costs. Unlike most tools that just offer data, Clay uses AI to analyze websites, PDFs, and search results to find information that would normally take hours of manual work. The platform also builds personalized outreach messages based on your enriched data, which most basic enrichment tools don't do.

Clay's AI web scraper (called Claygent) works like a digital assistant that can grab hard-to-find data from websites. Unlike regular scrapers that need exact patterns, Claygent can understand what information to look for even when pages aren't structured the same way. It reads through web pages, PDFs, and other content just like a human would, pulling only publicly available information. This means you can gather data from sources like Google Maps, GitHub, or any website without writing complex code or dealing with captchas.

Yes! While Clay is popular with sales teams, it works great for many other uses. Recruiters use it to find candidates and enrich resumes with additional information. Marketers build targeted content campaigns with better audience data. Researchers gather information across multiple sources without manual copying and pasting. Investors use it to research companies and markets. The tool is helpful for anyone who needs to collect, organize, and act on data from multiple sources, regardless of your specific field.

Credit costs vary based on what you're looking for and which data providers you choose. Finding basic contact info like an email address might cost 1-2 credits with some providers or 5+ with premium sources. Company details typically range from 2-10 credits depending on depth. The good news is Clay lets you pick which sources to use for each task, so you can choose cheaper options for basic needs and save premium credits for harder-to-find information. Most users find that the Starter plan (with around 1,000 credits) is enough for small projects, while teams doing regular outreach typically need the Pro plan.

Clay connects with most popular business tools. It has direct integrations with major CRMs like Salesforce, HubSpot, and Pipedrive so your data stays in sync. It works with outreach platforms like Apollo, Outreach, and SalesLoft for automated campaigns. You can pull data from tools like Semrush, LinkedIn, GitHub, and SimilarWeb. Clay also offers an HTTP API that lets you connect to practically any tool with API access. If you use spreadsheets, you can import and export CSV files easily. The system is built to fit into your existing workflow rather than forcing you to change it.