Fraud Blocker Review - Features, Pricing & Deals

Fraud Blocker helps advertisers protect their ad budgets by identifying and blocking fraudulent traffic before it impacts their campaigns. This software uses device fingerprinting, IP monitoring, and VPN detection to stop invalid clicks and ensure advertisers only pay for genuine interactions.

The platform's real-time fraud scoring system analyzes website visitors and automatically blocks suspicious IP addresses. It works seamlessly with Google Ads and includes customizable detection rules that let users set their own parameters for blocking potentially fraudulent activity. Users can also control traffic from specific geographic locations and monitor campaign performance through detailed reporting.

Starting at $69 per month, the software offers various plans to suit different traffic volumes. New users can try the service with a 14-day free trial. The California-based company has been safeguarding ad spend since 2019, helping businesses reduce waste in their advertising budgets and improve campaign effectiveness.

• Fraud Scoring System: Provides a unique real-time analysis of website visitors by calculating the likelihood of fraudulent activity through detailed IP and device fingerprint insights.
• Automatic IP Blocking: Instantly blocks suspicious IP addresses from clicking ads, integrating directly with Google Ads to prevent repeated fraudulent interactions.
• Customizable Detection Rules: Allows users to adjust fraud prevention settings, including VPN blocking and click fraud thresholds for personalized protection.
• Device Detection and Fingerprinting: Uses advanced technology to identify and track devices, helping detect and prevent suspicious advertising interactions.
• VPN and Proxy Blocking: Effectively prevents traffic from VPNs and proxies that are commonly used for fraudulent online activities.
• Geo-Blocking Capabilities: Enables users to block traffic from specific geographic locations to enhance overall ad campaign security.
• Advanced Reporting Tools: Generates comprehensive reports on blocked IPs, fraud scores, and campaign performance for strategic optimization.
• Ad Platform Integration: Currently supports Google Ads integration with plans to expand to Facebook Ads and other advertising platforms.
• Secure Team Management: Provides user permissions and access controls to ensure collaborative and secure campaign monitoring.
• Real-Time Monitoring: Offers instant email alerts and continuous monitoring of potential fraudulent activities across advertising campaigns.

• Starter Plan offers 5,000 clicks per month at $69.00, providing an entry-level solution for smaller advertising campaigns.
• Pro Plan (10k) includes 10,000 clicks per month at $89.00, suitable for growing businesses with moderate ad traffic.
• Pro Plan (25k) provides 25,000 clicks per month at $109.00, ideal for mid-sized marketing teams with increasing digital advertising needs.
• Pro Plan (100k) delivers 100,000 clicks per month at $239.00, designed for large enterprises with extensive advertising requirements.
• No long-term contracts required, allowing users to upgrade or downgrade plans flexibly to match their current marketing budget and needs.
• Free 14-day trial available for new users to test the platform's fraud detection capabilities before committing to a paid plan.

Fraud Blocker works by monitoring all visitors who click on your ads in real-time. It scores each visitor based on their behavior patterns, IP address, and device fingerprint. When it spots suspicious activity, it instantly blocks those IPs from clicking your ads again. The tool integrates directly with Google Ads to update your IP exclusion list automatically, so you don't have to manually add blocked addresses. This helps you save money by making sure you're only paying for real, quality clicks from potential customers.

You don't need any special technical skills to get started. Setting up Fraud Blocker is pretty straightforward - you just need to add a simple tracking code to your website and connect your Google Ads account. Most users can complete the setup in about 10-15 minutes by following the step-by-step guide. If you run into any issues, their support team can help walk you through the process. The dashboard is designed to be user-friendly, with clear visuals showing you what's happening with your traffic.

Fraud Blocker is designed to minimize false positives. The system uses multiple factors to identify fraud, not just a single signal. You can also customize your blocking rules and sensitivity levels to match your business needs. If you're concerned about blocking specific traffic, you can set up whitelists for trusted IP addresses. Most users report that the tool finds a good balance between strong protection and allowing real customers through. You can always review blocked IPs in your dashboard and adjust settings if needed.

Savings vary based on how much you spend on ads and how much fraud you're currently experiencing. Some users report saving 20-30% of their ad budget after implementing Fraud Blocker. If you're in industries that tend to attract more click fraud (like legal, insurance, or finance), you might see even higher savings. The dashboard shows you exactly how many fraudulent clicks were blocked and estimates your savings based on your average cost-per-click, so you can track your ROI from using the tool.

Right now, Fraud Blocker's direct integration is primarily with Google Ads. This means automatic IP blocking works seamlessly with Google's platform. However, you can still use the tool to monitor traffic from other sources. For Facebook Ads and other platforms, you'll need to manually apply the blocked IP lists. Their team has mentioned they're working on expanding direct integrations with other ad platforms in the future. If you run campaigns across multiple platforms, you might want to check with their support team for the latest updates on compatible networks.