Fullstory Review - Features, Pricing & Deals

FullStory is a digital analytics platform that helps businesses understand and improve how users interact with their websites and apps. By capturing detailed user sessions and behavioral data, it enables companies to identify problems, optimize experiences, and boost customer satisfaction.

The platform offers session replay capabilities, letting teams watch real user interactions to spot issues like navigation problems or frustrated clicking. Its heatmaps and journey mapping tools show exactly where users spend time and how they move through digital properties. The system also includes fraud detection features and integrates smoothly with popular data tools like Snowflake and BigQuery.

Companies across retail, finance, gaming and other sectors use these insights to make informed decisions about their digital presence. While pricing isn't publicly listed, plans typically start from a few hundred dollars monthly, scaling up based on session volume and features needed.

Since its founding in 2014, the Atlanta-based company has grown to serve major brands like Adobe and Jaguar Land Rover. The platform processes billions of user interactions while maintaining strict privacy standards, never collecting personal data unless specifically configured to do so.

• Session Replay: Watch real-time user interactions to diagnose issues like dead clicks and navigation errors, helping teams understand customer experiences instantly.
• Heatmaps and Journey Mapping: Visualize user flows and interactions to identify bottlenecks and optimize website or app design for better user engagement.
• Predictive Analytics and AI-Ready Data: Collect comprehensive behavioral data to build predictive models and personalize user experiences across digital platforms.
• Fraud Detection: Capture behavior-based signals to identify and mitigate suspicious activities in real-time, protecting businesses from potential financial losses.
• Quantitative and Qualitative Analysis: Use dashboards, metrics, and defined events to track performance and validate insights with detailed session replays.
• Seamless Integration: Connect with popular data warehouses and analytics tools to enhance data analysis and provide comprehensive user behavior insights.
• Mobile App Performance: Implement lightweight SDK for deep mobile app insights without compromising user privacy or app performance.

• FullStory uses a tiered pricing model based on the number of monthly recorded user sessions, with estimated annual costs starting around $2,000 and potentially reaching $50,000 for larger enterprises.
• Monthly pricing typically varies between $247 and $850, depending on specific business requirements like session volume and data retention period.
• A startup program is available that can reduce annual costs to approximately $1,000, making the platform more accessible for smaller businesses.
• Pricing is customized, requiring potential customers to contact FullStory directly for a personalized quote that matches their specific needs and budget.
• Key factors influencing pricing include the number of monthly sessions, data retention length, advanced analysis tools, and level of customer support.

FullStory captures every interaction on your website or app using a lightweight JavaScript snippet. When you want to understand what users experienced, you can watch video-like replays of their sessions. You'll see mouse movements, clicks, scrolls, and even frustration signals like rage clicks. The tool shows exactly what happened without slowing down your site. It's like watching over your user's shoulder, but without invading their privacy since FullStory automatically masks sensitive data.

FullStory is designed to have minimal impact on your site's performance. Their JavaScript snippet loads asynchronously and weighs less than many analytics tools. Most users won't notice any change in page load times. The company has built their capture technology to prioritize your site's performance while still collecting the detailed data you need. If you're worried about speed, you can also customize which pages or elements FullStory records.

FullStory takes privacy seriously. The platform automatically masks sensitive information like credit card numbers, passwords, and personal data. You can also set up custom privacy rules to hide specific elements on your site. For GDPR and CCPA compliance, FullStory includes tools to manage consent and data deletion requests. They don't track users across different websites like some analytics tools do, and they give you control over how long data is stored.

While Google Analytics shows you aggregate data about page views and conversions, FullStory lets you see the full story of what actually happened. Google Analytics might tell you that users left a page, but FullStory shows you why they left by revealing exactly what they clicked on, where they got stuck, and what errors they faced. FullStory combines quantitative data (like conversion rates) with qualitative insights (actual user behavior). Think of Google Analytics as giving you the what, while FullStory gives you the why.

Setting up FullStory is pretty straightforward. You add a single JavaScript snippet to your website, similar to adding Google Analytics. Most sites can be up and running in less than 10 minutes. No need to manually tag elements or create events - FullStory automatically captures interactions. For more advanced setups, you can use their API to track custom events or integrate with your existing tools. They offer helpful documentation and customer support to guide you through any questions during setup.