Helium 10 Review - Features, Pricing & Deals
Helium 10 combines over 30 tools to help Amazon and Walmart sellers manage their e-commerce operations effectively. This comprehensive platform assists with essential business aspects like product research, keyword optimization, listing management, and inventory control.
The software gives sellers data-driven insights to boost their marketplace performance. Users can research products, track competitors, optimize listings, and manage their inventory all from one dashboard. With tools like Black Box for product research and Cerebro for keyword analysis, sellers can make informed decisions about their business strategy.
Available in multiple pricing tiers, Helium 10's plans start with a free option that includes basic features. Paid plans begin at $39 monthly, scaling up to more comprehensive packages for established sellers. Each tier unlocks additional tools and higher usage limits to match different business needs.
The platform includes practical features such as inventory tracking, fraud detection, and automated FBA reimbursements. A Chrome extension and mobile app let sellers access key tools while working from different devices. Whether you're just starting or running an established store, Helium 10's toolkit aims to simplify the complex parts of selling online.
Who is Helium 10 for?
Helium 10 is perfectly suited for e-commerce entrepreneurs who want to grow their Amazon or Walmart business with data-driven decisions. The platform saves time and increases profits by combining over 30 essential tools in one place, making it ideal for sellers who need comprehensive marketplace management without switching between multiple applications.
- New Amazon sellers who need guidance in finding profitable product opportunities without making costly mistakes
- Established e-commerce business owners looking to scale their operations with better inventory management and listing optimization
- Digital marketing specialists who focus on optimizing Amazon and Walmart listings for higher conversion rates
- Solo entrepreneurs who handle multiple aspects of their business and need efficient all-in-one solutions
- Product research teams that require reliable data to validate new product ideas before investing
- Operations managers who want to automate reimbursements, prevent stockouts, and track inventory effectively
Helium 10 serves the entire e-commerce ecosystem, from individual Amazon FBA beginners to multi-channel retail teams managing thousands of SKUs across online marketplaces.
Online Reviews (Last 6 Months Summarised)
Helium 10 receives mostly positive feedback from Amazon sellers, who appreciate its comprehensive toolkit for product research and listing optimization. Users consistently praise the platform's robust features and helpful training materials, with many highlighting the responsive customer support as a significant advantage.
However, the tool isn't without drawbacks. Some sellers find Helium 10 relatively expensive, especially for full feature access, and new users might struggle with its complex interface. Despite these challenges, the overall sentiment remains favorable, with most users viewing the software as a valuable investment for serious Amazon selling strategies.
Features
- Product Research Tools: Explore Amazon's product database with Xray to uncover sales volume, trends, and reviews while discovering high-demand, low-competition products using Black Box's smart filtering system.
- Keyword Research Capabilities: Leverage Cerebro and Magnet to find relevant keywords and product ideas that can boost your Amazon and Walmart listings effectively.
- Listing Optimization Suite: Optimize product listings with tools like Listing Analyzer, Listing Builder, Scribbles, and Frankenstein to improve search rankings and create compelling product descriptions.
- Inventory and Operations Management: Streamline supplier orders, prevent stockouts, detect Amazon fraud, and automate FBA reimbursements with comprehensive inventory and alert systems.
- Business Performance Analytics: Track keyword performance, gain sales insights, and understand market trends using Market Tracker and Profits tools to make data-driven business decisions.
- Chrome Extension Integration: Access powerful tools like Profitability Calculator, Inventory Levels, and Review Downloader directly from your browser for real-time e-commerce management.
- Mobile Business Management: Manage your Amazon and Walmart selling operations on-the-go with the Helium 10 mobile app, ensuring flexibility and constant connectivity.
Pricing
- Free version offers limited access to product research tools like Black Box (5 uses) and Xray (10 uses), basic listing optimization, inventory management for 2 ASINs, and restricted analytics features.
- Starter Plan at $39/month or $349/year provides expanded access to product research, keyword research, and basic listing optimization with more tool uses and unlimited Profits analytics.
- Platinum Plan at $99/month or $948/year delivers comprehensive features including 250 daily uses of Black Box, 5,000 Xray requests, 250 Cerebro uses, unlimited Scribbles and Frankenstein tools, alerts for 20 ASINs, and full Market Tracker access.
- Diamond Plan at $279/month or $2,748/year offers top-tier features with advanced product research, extensive keyword tools, comprehensive inventory management, advertising tools, and complete business performance analytics.
Frequently Asked Questions
The Free plan gives you limited access to try out Helium 10's tools, while the Platinum plan ($99/month or $79/month billed annually) unlocks much more capability. With Platinum, you'll get 250 daily uses of Black Box for product research instead of just 5, plus 250 daily uses of Cerebro for keyword research. You'll also get alerts for 20 ASINs, inventory management for 40 SKUs, and unlimited access to listing optimization tools like Scribbles and Frankenstein. The Platinum plan works best for established sellers who need robust data to grow their Amazon business.
Can I use Helium 10 for Walmart selling, or is it just for Amazon?Helium 10 now supports both Amazon and Walmart selling. While it started as an Amazon-focused tool, they've expanded to include Walmart marketplace features. With plans like Platinum and above, you'll get access to Xray for Walmart which helps research products on Walmart's platform. The tools help you understand sales trends, find keywords, and optimize listings specifically for Walmart's ecosystem. This makes Helium 10 useful if you're selling on both platforms or thinking about expanding from Amazon to Walmart.
How accurate is Helium 10's sales data compared to other tools?Helium 10 is known for having highly accurate sales data, with about 38% of sales estimates being spot-on accurate. This outperforms some competitors in the space. The accuracy comes from their large data set and refined algorithms that have been improved over years of development. However, keep in mind that no third-party tool can be 100% accurate since they don't have direct access to Amazon's internal data. For best results, use the data as guidance rather than absolute truth, and consider trends over time instead of single data points.
Is there a learning curve with Helium 10, and what resources are available to help?Yes, there is a learning curve with Helium 10 because it offers over 30 different tools. New users often feel overwhelmed at first. To help with this, Helium 10 includes their Freedom Ticket course with their paid plans, which teaches you how to use the tools and run an Amazon business. They also offer tutorial videos, webinars, and a knowledge base. Many users say it takes about 2-4 weeks to feel comfortable with the main tools. I recommend focusing on one tool at a time rather than trying to master everything at once.
Can I try Helium 10 before committing to a paid plan?Yes, you can try Helium 10 before paying for it. They offer a Free plan that lets you test many of their core tools with limited usage. For example, you get 5 uses of Black Box for product research and 10 uses of Xray. This helps you understand how the tools work before upgrading. If you decide to purchase a plan, they also offer a 7-day money-back guarantee on your first payment. This gives you a full week to explore all the features without risk. Many users start with the Free plan to learn the basics, then upgrade when they need more data.
