Brevo Review - Features, Pricing & Deals

Brevo is a comprehensive digital marketing platform that combines marketing, sales, and customer relationship management tools in one unified solution. Formerly known as Sendinblue, it helps businesses connect with customers through multiple channels including email, SMS, WhatsApp, and web chat.

The platform stands out with its user-friendly interface and broad feature set. Users can create email campaigns with a drag-and-drop editor, manage sales pipelines, automate marketing tasks, and handle customer communications from a central dashboard. These tools work together seamlessly, making it easier for businesses to maintain consistent customer interactions across different channels.

Small businesses will find the free plan particularly useful, as it includes basic features like email marketing and CRM capabilities. For growing companies, paid plans start at $9 per month and scale up based on sending volume and feature requirements. The platform's pricing structure makes it accessible for small teams while offering enough power for larger organizations.

With over 500,000 businesses using the service worldwide, Brevo has proven itself as a reliable choice for companies looking to streamline their marketing and sales operations. The platform continues to expand its capabilities through strategic acquisitions and significant investments in artificial intelligence, showing its commitment to meeting evolving business needs.

• Email Marketing: Create personalized email campaigns using a drag-and-drop editor with mobile-responsive designs and customizable templates to ensure brand consistency.
• Sales Pipelines: Customize pipeline tracking to monitor deals at every stage, ensuring no opportunities are missed and streamlining revenue growth.
• Live Chat: Provide real-time website chat to guide customers through their journey and enhance interactive customer support.
• Multiple Sources Import: Import customer data from various databases, data warehouses, FTP, or API to create a comprehensive customer profile.
• Email Deliverability: Guarantee a 99% delivery rate for emails with advanced personalization and fast API setup options.
• Multi-Channel Marketing: Connect with customers through email, SMS, WhatsApp, push notifications, and mobile wallet campaigns.
• Marketing Automation: Automate repetitive marketing and sales tasks to improve efficiency and focus on strategic business activities.

• Free version offers 300 emails per day, unlimited contacts, 40+ email templates, basic automation, page tracking, segmentation, sales CRM, and essential reporting features.
• Starter Plan begins at $9/month for 5,000 monthly emails, includes no daily sending limit, basic reporting, email support, and marketing automation for up to 2,000 contacts.
• Business Plan starts at $18/month for 5,000 monthly emails, provides unlimited marketing automation, landing page editor, AB testing, Facebook ads, advanced reporting, and chat/phone support.
• Enterprise Plan offers custom pricing with enterprise-grade security, multi-user access, advanced integrations, Service Level Agreement, and a dedicated account manager.

Brevo and Sendinblue are the same company - just with a new name. The company rebranded from Sendinblue to Brevo in 2023 to reflect its growth beyond just email marketing. While the name changed, all the core features stayed the same. If you had a Sendinblue account, it was automatically transferred to Brevo with all your data, campaigns, and settings intact. The new name signals the company's expanded focus on comprehensive marketing, sales, and customer data tools.

Not at all! While Brevo started with email marketing, it now offers much more. Beyond emails, you can use Brevo for SMS marketing, WhatsApp campaigns, live chat, chatbots, landing pages, and CRM functionality. It's grown into a complete marketing and sales platform that lets you manage customer data, build sales pipelines, and create multi-channel marketing campaigns all in one place. This makes it useful for businesses that want to handle different aspects of their customer communication without juggling multiple tools.

Brevo's free plan stands out because it allows unlimited contacts while letting you send up to 300 emails per day. Many competitors limit both contacts and total emails. The free plan includes key features like automation, segmentation, and a basic CRM system. You also get access to 40+ email templates and basic reporting tools. The main limitation is the daily sending cap, but for small businesses just starting out or those with modest email needs, it offers amazing value without forcing you to upgrade right away.

Yes, moving your list to Brevo is pretty straightforward. You can import contacts via CSV file upload, copy/paste, or through direct integrations with many popular tools. Brevo supports contact attributes and custom fields so you can bring over all your subscriber data. The platform also helps with list cleaning during import by identifying and managing duplicate contacts. Just make sure your existing list follows proper consent practices, as Brevo maintains strict anti-spam policies to protect their sending reputation.

Brevo claims a 99% email delivery rate, which is excellent in the industry. They maintain this through strong sender reputation management, dedicated IP addresses on higher plans, and built-in compliance tools that help prevent spam triggers. The platform includes features like double opt-in options, easy unsubscribe functions, and deliverability reporting so you can track how your emails perform. Many users report good inbox placement rates compared to other platforms, especially when following Brevo's best practices for email content and list management.