Heap Review - Features, Pricing & Deals

Heap is a digital insights platform that automatically captures and analyzes user interactions on websites and apps. It helps businesses understand how customers engage with their digital products without needing complex tracking setups.

The platform stands out for its ability to collect all user interactions automatically, from clicks and page views to form submissions. This means teams can analyze any past user behavior without having to set up tracking beforehand, making it particularly useful for businesses that want to understand their customers' journey thoroughly.

Teams can use Heap to identify drop-off points in user journeys, track customer retention, and create detailed segments based on behavior. The platform includes features like session replay, which lets you watch real user interactions, and journey maps that show how users move through your product.

While it's known for being user-friendly, some teams might find the amount of data collected overwhelming at first. Heap offers various pricing tiers, starting with a free plan for smaller projects, and scaling up to enterprise solutions for larger organizations.

The tool works well with other popular business software and doesn't require technical expertise to get started. However, users should consider their data storage needs, as the automatic capture feature can generate substantial amounts of information over time.

• Automatic Data Collection: Heap instantly captures every user interaction on websites and apps without manual tracking, providing comprehensive behavioral insights from the start.
• Retroactive Analysis: Enables businesses to analyze past user behavior retrospectively, offering a complete historical dataset without prior setup.
• Real-Time Tracking: Delivers immediate insights into user interactions, allowing teams to monitor website changes and marketing campaign performance instantly.
• Advanced User Segmentation: Groups users based on specific behaviors, demographics, and interaction patterns to help understand diverse customer experiences.
• Session Replay Technology: Provides detailed visual playback of user journeys, helping teams understand exactly how customers navigate and interact with digital products.
• Funnel and Conversion Analysis: Identifies drop-off points in user journeys and tracks conversion rates to optimize product performance and user experience.
• Custom Dashboard Creation: Allows teams to build personalized data visualizations that highlight key metrics and provide actionable business insights.

• Free Plan offers up to 10,000 sessions per month, ideal for small projects and initial testing phases.
• Growth Plan starts at $3,600 per year, includes unlimited users, and is designed for scaling startups.
• Pro Plan requires contacting sales for custom pricing, offering advanced analytics capabilities beyond the Growth plan.
• Premier Plan is tailored for large enterprises, with pricing available through direct sales consultation based on specific organizational requirements and session volumes.

Heap automatically records all user interactions on your website or app without needing you to add tracking code for each event. When you install Heap's tracking snippet once, it starts capturing clicks, page views, form submissions, and other interactions right away. This means you can analyze any past user behavior retroactively, even if you didn't specifically set up tracking for it beforehand. It's like having a time machine for your analytics - you can decide what's important to measure after the data is already collected.

The Free plan includes up to 10,000 sessions per month and is great for small projects or testing. Paid plans start with the Growth plan at $3,600 per year, which adds unlimited users and more advanced features. The main differences are in session volume limits, data retention periods, and access to advanced features like custom dashboards and integrations. Larger businesses typically need the Pro or Premier plans for enterprise-level support and higher session volumes. If you're just starting out, the Free plan works well until you need more capacity.

Yes, Heap lets you view individual user journeys and behaviors. You can see exactly how specific users move through your site, what pages they visit, where they click, and what actions they take. The session replay feature shows recordings of actual user sessions so you can watch exactly how people interact with your interface. You can also create segments based on user behaviors or properties to analyze patterns across similar users. This helps you spot usability issues and understand why users might be dropping off at certain points.

Heap works with both websites and mobile apps. You can track user behavior across iOS and Android applications just like you would on web platforms. The setup process is slightly different - you'll need to install Heap's SDK in your mobile app rather than adding a tracking snippet. Once installed, Heap captures in-app events automatically, letting you analyze user flows, conversion funnels, and retention patterns within your mobile applications. This cross-platform capability helps you understand the complete user journey if your customers use both your website and mobile app.

Integrating Heap with your existing tools is usually straightforward. Heap offers built-in connections with popular platforms like Salesforce, HubSpot, Segment, and many others. Most integrations can be set up through Heap's interface without coding knowledge. For custom integrations, Heap provides APIs that your developers can use. The benefit of connecting your tools is that you can enrich Heap's behavioral data with information from other systems - like tying website behavior to CRM data or sending Heap events to your marketing automation platform. Most users can complete basic integrations in under an hour.