REISift Review - Features, Pricing & Deals

REISift is a real estate sales and marketing CRM that helps investors and professionals manage their business operations more efficiently. The platform combines data management, lead generation, and direct mail automation tools in one central hub.

At its core, REISift focuses on cleaning and organizing property data to help users find promising investment opportunities. The system automatically standardizes addresses, removes duplicates, and filters incomplete records. Users can sort leads based on multiple criteria like absentee owner status or vacancy information pulled from USPS data.

The platform includes useful features for streamlining daily tasks. The built-in CRM handles contact management and deal tracking, while integrations with calling tools like Aircall and REIRAIL make it simple to reach potential clients. The skip tracing capabilities help users locate property owners accurately, and the SiftMail feature enables targeted direct mail campaigns.

REISift offers three subscription tiers starting at $49 monthly for essential features, with higher tiers adding more users and capabilities. All plans include core functionality like data management and lead generation tools, with expanded features available in the professional and business packages.

For real estate professionals looking to organize their data and automate marketing tasks, REISift provides the essential tools needed to identify opportunities and manage leads through the sales process.

• Data Management: Automatically filters and cleans property records, removing duplicates and standardizing addresses to ensure accurate and organized data for real estate investors.
• Lead Generation: Provides instant property insights like absentee owner status and enables list stacking to help users identify and target high-potential investment leads quickly.
• Direct Mail Automation: Offers SiftMail feature to create targeted direct mail campaigns with precise USPS vacancy information, increasing response rates and marketing efficiency.
• Communication Integration: Streamlines client communication with click-to-call tools and platform integrations like Zapier, allowing seamless workflow across multiple real estate software systems.
• Skip Tracing: Helps investors locate property owners accurately while tracking results and minimizing skip tracing expenses through advanced tracking technology.
• CRM Functionality: Centralizes contact management, lead tracking, and task automation in one platform, enabling real estate professionals to manage their entire sales pipeline efficiently.
• Flexible Pricing: Provides scalable pricing plans from Essentials to Business, allowing users to choose a package that matches their business size and budget requirements.

• Free 7-day trial to test REISift's features before committing to a paid plan.
• Essentials Plan at $49/month supports one user, manages 25,000 records, includes three sequences, and offers basic skip tracing at $0.17 per successful trace.
• Professional Plan at $149/month supports up to five users, provides unlimited records, includes eight sequences, and reduces skip tracing cost to $0.15 per successful trace.
• Business Plan at $299/month supports up to 15 users, offers unlimited records and sequences, includes dedicated support and marketing strategy reviews, with the lowest skip tracing cost at $0.12 per successful trace.

REISift and PropStream serve similar needs but with different strengths. REISift excels at contact management and marketing automation, offering better integration with calling and texting tools. You can contact leads directly within the platform and store all conversations. PropStream has more comprehensive property data and market analysis tools, but REISift is generally more powerful for organizing leads and managing your marketing campaigns. Your choice depends on whether you prioritize data research (PropStream) or marketing execution (REISift).

Most users find REISift fairly easy to pick up, especially if you've used other CRM systems before. The interface is clean and the workflow is logical. There's a small learning curve with the filtering system, but once you understand how to stack and combine filters, it becomes very intuitive. The company offers helpful tutorial videos, and their customer support team is known for being responsive when you have questions. Most new users report feeling comfortable with the basic functions within a week.

REISift's skip tracing accuracy rates are comparable to industry standards, with success rates typically between 60-75% depending on the quality of your initial data. Their system pulls from multiple data sources and uses a verification process to improve hit rates. Users report that REISift's skip tracing is cost-effective since you only pay for successful traces. The platform also tracks which skip traces you've already run to prevent duplicate charges, which saves money over time.

Yes, you can easily import your existing lists into REISift. The platform accepts CSV and Excel files, making the transition from other systems simple. During import, REISift automatically cleans your data by standardizing addresses, removing duplicates, and fixing formatting issues. This improves your data quality right from the start. If you have custom fields in your existing data, you can map these to REISift's system or create custom fields to maintain that information.

REISift offers strong direct mail integration through its SiftMail feature. You can create mail campaigns directly within the platform and send them to your selected lists with just a few clicks. The system works with major direct mail providers and handles the delivery logistics for you. REISift's address verification and vacancy checking features help reduce wasted mailings by flagging vacant properties before you spend money sending mail to them. This integration creates a seamless workflow from list creation to mail delivery.