Sellozo Review - Features, Pricing & Deals

Sellozo is an Amazon advertising management platform that helps sellers optimize their Sponsored Product campaigns. The software combines automation tools and analytics to streamline PPC advertising and improve campaign performance.

Through its intuitive dashboard, sellers can launch, monitor, and adjust their Amazon ad campaigns with automated bid management and keyword optimization. The platform imports campaign data daily and uses machine learning to identify profitable keywords while filtering out underperforming ones.

Key capabilities include automated bid adjustments based on ACoS targets, dayparting to schedule ads during peak hours, and a Campaign Studio with drag-and-drop functionality for building advertising strategies. The financial reporting dashboard provides clear visibility into metrics like ad spend, profit margins, and ROAS.

Pricing starts at $250 monthly for up to 10 SKUs on the self-serve plan, which includes core automation features and a 14-day trial. Custom-priced managed services are available for sellers wanting dedicated account support and expert consultation.

The platform integrates directly with Amazon Seller Central and Merchant Web Services to sync sales, inventory, and campaign data. This allows for seamless campaign management and performance tracking across a seller's entire product catalog.

• Automatic Data Import: Instantly syncs Amazon ad account data every 24 hours, ensuring your campaigns always reflect the most current performance metrics and trends.
• Campaign Launch and Optimization: Simplifies ad campaign management with intuitive tools that let you set ACoS targets and choose smart bid strategies with just a few clicks.
• AI-Powered Optimizer: Uses advanced machine learning to identify high-performing keywords, automatically adjust bids, and optimize your campaigns for maximum sales efficiency.
• Personalized Performance Reports: Provides comprehensive insights into total sales, profit, orders, and ACoS across all your advertising campaigns in an easy-to-understand dashboard.
• Dayparting Capabilities: Allows strategic scheduling of ad campaigns, enabling you to turn ads on and off during specific times to maximize sales potential.
• Automated Bid Management: Automatically adjusts keyword and product ad bids daily based on your specified ACoS targets, saving time and improving ad performance.
• Campaign Studio: Offers a user-friendly drag-and-drop interface that makes building complex advertising strategies simple and intuitive.
• Keyword Harvesting: Automatically discovers and integrates successful search terms into your manual campaigns, expanding your advertising reach.
• Financial Reporting Dashboard: Tracks and displays crucial metrics like ad spend, profit margin, and return on ad spend in real-time.
• Autopilot Feature: Enables rapid ad launch with minimal setup, with the platform managing bids and keywords automatically to drive sales growth.

• Self-Service Pricing: 0 to 10 SKUs at $149 per month, 11 to 1,000 SKUs at $299 per month, and 1,000+ SKUs at $399 per month.
• Managed Service Pricing: Custom monthly pricing with no fixed contract, allowing flexibility for sellers to transition between plans.
• No Ad Spend Percentage: Sellozo doesn't charge a percentage of ad spend, which can benefit sellers with high advertising budgets.
• Flexible Plans: Both self-service and managed service options offer no long-term commitment, enabling sellers to adjust their strategy as needed.

Sellozo uses AI and machine learning to optimize your campaigns daily. It analyzes your campaign data, identifies high-performing keywords, and adjusts bids automatically to match your target ACoS (Advertising Cost of Sale). The system imports fresh data from Amazon every 24 hours, then makes smart bid adjustments based on performance patterns. You don't need to manually check and tweak campaigns anymore - just set your goals and let Sellozo handle the optimization work.

No, you don't need prior PPC experience. Sellozo is built to be user-friendly for Amazon sellers at all skill levels. The Autopilot feature lets beginners launch optimized campaigns with minimal setup. The interface guides you through setting targets and choosing strategies without requiring technical expertise. That said, sellers who understand basic PPC concepts will get more value from the advanced features and reporting tools. The platform handles the complex parts while keeping the controls simple.

Most users start seeing improvements within 2-4 weeks after setup. The first week is mostly about data gathering and learning your products' performance patterns. By weeks 2-3, the keyword optimization and bid adjustments typically begin showing measurable improvements in your ACoS and conversion rates. Remember that Amazon PPC results depend on many factors like your niche, competition, and product prices. Seasonal products might take longer to optimize fully. Sellozo needs enough data to make smart decisions, so patience during the initial learning phase pays off.

Yes, Sellozo works great with your existing campaigns. The platform imports all your current campaign structures, keywords, and performance data. You can choose to optimize what you already have or build new campaigns using your historical data as a foundation. The system will identify what's working in your current setup and suggest improvements. This lets you keep the parts of your strategy that are performing well while fixing underperforming areas. There's no need to start from scratch or lose the momentum you've already built.

Sellozo charges based on the number of SKUs you manage, not as a percentage of ad spend like many competitors. This model works well if you have a high ad budget but fewer products. Pricing starts around $149 monthly for up to 10 SKUs and increases based on your product count. The benefit is that your costs won't automatically go up as your ad spend increases. However, if you sell many product variations (each counting as an SKU), costs can add up quickly. The platform offers both self-service options and managed services with expert help for those who need more guidance.