Seventh Sense Review - Features, Pricing & Deals

Seventh Sense is an AI-driven email delivery optimization system that works with HubSpot and Marketo to improve email marketing results. By analyzing recipient behavior patterns, it determines the best times to send emails to individual contacts, helping businesses reach their audience when they're most likely to engage.

The platform combines send-time optimization with smart analytics to boost email deliverability and open rates. It automatically adjusts email schedules based on each recipient's past interactions, eliminating the guesswork from campaign timing. For marketing teams using HubSpot or Marketo, the tool integrates directly into existing workflows, making it simple to implement optimization without disrupting current processes.

Users can access features like automated campaigns, A/B testing, and detailed performance analytics through an intuitive interface. The system also includes tools for list management, spam testing, and audience segmentation to help refine email marketing strategies.

Starting at $80 per month, Seventh Sense offers various pricing tiers to suit different business needs, with enterprise options available for larger organizations. While primarily designed for medium to large businesses, the tool can benefit any company looking to improve their email marketing effectiveness through data-driven timing optimization.

• AI-Powered Email Delivery Optimization: Leverages artificial intelligence to personalize email send times and frequencies, ensuring messages reach recipients when they're most likely to engage.
• Automated Campaign Management: Simplifies email marketing efforts by automating campaign workflows and providing easy-to-use tools for creating and managing email communications.
• Intelligent Audience Segmentation: Uses advanced behavioral targeting to segment audiences based on engagement patterns, allowing for more precise and effective email targeting.
• Comprehensive Performance Analytics: Offers real-time tracking and detailed reporting to help marketers understand campaign performance and make data-driven improvements.
• Seamless Platform Integration: Directly integrates with popular marketing platforms like HubSpot and Marketo, enabling smooth workflow extensions and optimizations.
• Dynamic Email Personalization: Enables creation of personalized email content that adapts to individual recipient behavior and preferences.
• Advanced Deliverability Tools: Includes spam testing, email throttling, and optimization features to improve overall email delivery and engagement rates.

• Business Plan for HubSpot starts at $80 per month, or $64 per month when billed annually.
• Business Plan for Marketo priced at $450 per month, or $360 per month when billed annually.
• Enterprise Plans for both HubSpot and Marketo require direct contact with sales for custom pricing.
• Includes unlimited usage and advanced analytics across all pricing tiers.
• A free tier is available without requiring a credit card.

The three STO (Send Time Optimization) options serve different campaign needs. The 24-Hour STO works best for time-sensitive emails, delivering your message within a single day at each recipient's optimal engagement time. The 7-Day STO spreads deliveries across an entire week, ideal for newsletters or content that isn't urgent. The 7-Day Frequency Optimized STO adds another layer by not just optimizing timing but also managing how often you contact each person based on their engagement history - perfect for re-engagement campaigns where you don't want to overwhelm inactive contacts.

Seventh Sense analyzes each contact's historical engagement patterns with your emails. It looks at when they typically open, click, and respond to messages. The AI system tracks these behaviors over time and builds individual profiles for each recipient. As it collects more data, it gets smarter about predicting when someone is most likely to engage with your content. Unlike basic time-zone scheduling, Seventh Sense considers personal habits - some people check emails first thing in the morning, others during lunch breaks or late at night.

Yes! Seventh Sense integrates directly with HubSpot workflows through custom actions. You can add Seventh Sense optimization steps right inside your existing workflows without leaving the HubSpot interface. This means you can create a workflow trigger (like form submission or list membership), add your email content, and then simply insert a Seventh Sense STO action to handle the delivery timing. Your workflows continue working as before, just with smarter delivery timing that improves results.

Most users start seeing improvements in open rates within the first 2-4 email campaigns. However, the AI becomes more effective as it gathers more data on your specific audience. For best results, give the system about 30-60 days with regular sending to build robust engagement profiles. The system continues learning and refining its approach with each send. Early adopters often see quick wins with open rates, while longer-term benefits include improved deliverability, higher click rates, and fewer unsubscribes.

Absolutely! Seventh Sense doesn't take away your ability to send time-critical communications. You can still use standard HubSpot or Marketo sending options for urgent announcements, breaking news, or time-sensitive offers. Seventh Sense is designed to complement your email strategy, not restrict it. Many users develop a hybrid approach - using immediate sending for truly urgent matters and Seventh Sense optimization for nurture campaigns, newsletters, and other content where timing flexibility can improve results.