Voluum Review - Features, Pricing & Deals

Voluum is a cloud-based ad tracking platform that helps marketers manage their advertising campaigns effectively. The platform serves as a central hub for media buyers, affiliate marketers, and performance marketers who need to track and optimize their marketing efforts across multiple channels.

The software lets users monitor various types of ads including native, display, pop, email, search, push, social, and video campaigns. Through its dashboard, marketers can track important metrics like visits, clicks, conversions, costs, and profits in real-time. This instant access to data helps users make quick adjustments to improve their campaign performance.

One of Voluum's standout features is its AI-powered traffic distribution system, which automatically directs traffic to the best-performing offers. The platform also includes tools for A/B testing, fraud detection, and detailed analytics that help users understand their campaign results better.

The pricing structure includes seven different plans, starting from $138 per month for individual users up to $9,999 for large enterprises. Each tier offers different levels of access to features like campaign tracking, data retention, and user management.

Teams can work together easily on Voluum thanks to its multi-user access and shared reporting features. The platform's cloud-based infrastructure, spread across seven data centers, ensures reliable tracking with minimal data loss.

• Comprehensive Ad Campaign Tracking: Supports tracking of multiple ad types including native, display, pop, email, search, push, social, and video ads with real-time data on visits, clicks, conversions, costs, and profits.
• Advanced Campaign Optimization: Provides real-time reporting, flexible data analysis, A/B split testing, and AI-powered traffic distribution to maximize campaign performance and ROI.
• Powerful Campaign Automation: Integrates traffic sources with automated rules for cost management, bid adjustments, and campaign pausing, helping marketers save time and improve efficiency.
• Seamless Team Collaboration: Offers multi-user access with customizable permissions, shared reports, and white-label options for effective team and client communication.
• Robust Traffic Protection: Includes an Anti-Fraud Kit to detect and block invalid traffic and bot activities, ensuring campaign data integrity and accuracy.
• Extensive API and Integration: Provides comprehensive API access for custom integrations, enabling flexible backend solutions for diverse marketing workflows.
• High-Performance Cloud Infrastructure: Leverages seven global data centers to ensure fast, reliable tracking with minimal click loss and maximum marketing performance.

• No free version or trial available for Voluum
• Individual plans start at $138/month with the Profit plan, scaling up to $328/month for the Scale plan
• Business plans range from $569/month for Start-up to $9,999/month for the Executive plan, offering increasing features and capabilities
• Accepts major credit cards (Visa, Mastercard, American Express) and PayPal for all plans
• Annual billing offers savings, with potential exclusive coupons providing up to 60% off certain plans
• Plans differentiate by active campaign limits, data retention, event tracking, custom domains, service level agreement (SLA), user access, and additional features like Traffic Distribution AI

Voluum stands out with its speed and reliability. Unlike many other trackers, Voluum has seven data centers worldwide for faster loading times and minimal click loss. It also offers AI-powered traffic distribution that automatically sends visitors to your best-performing offers - something not all trackers provide. The user interface is simpler to use than most competitors, making it easier for beginners to get started with campaign tracking.

You don't need coding skills to use Voluum's core features. The interface is designed for marketers, not developers. That said, setting up tracking pixels and postbacks does require following instructions carefully. If you can follow step-by-step guides, you'll be fine. Voluum provides setup wizards and templates that make the process much easier than manually coding tracking solutions.

Yes, Voluum tracks campaigns across all major social media platforms including Facebook, Instagram, TikTok, and Twitter. You can integrate with these platforms to automatically import costs and track conversions. Voluum creates tracking links that work with social media policies while still giving you the data you need. The platform also handles iOS tracking challenges better than most native platform analytics.

Voluum works with practically all affiliate networks on the market. It has direct integrations with popular networks like MaxBounty, ClickBank, and CJ Affiliate, plus hundreds more. For networks without direct integration, you can still track conversions using postback URLs or manual conversion uploads. The system is flexible enough to work with any network that provides conversion tracking capabilities.

Voluum handles cookie restrictions very well compared to other trackers. It uses a combination of first-party cookies, server-side tracking, and fingerprinting to maintain accuracy even with browser limitations. While no tracker is 100% immune to all privacy restrictions, Voluum's multiple tracking methods ensure you lose far fewer conversions than with basic trackers. They also regularly update their technology to adapt to new privacy changes.