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Marketo- Features, Pricing & Deals

Adobe Marketo Engage is a sophisticated B2B marketing automation platform designed to streamline and boost customer engagement across multiple channels. Renowned for its comprehensive and advanced features, Marketo Engage ensures robust marketing campaigns and customer journey automation, enabling businesses to thrive in a competitive marketplace. This platform supports functions such as email marketing, lead management, account-based marketing, and much more, making it a versatile tool for marketers.

One of the standout features of Adobe Marketo Engage is its unparalleled ability to automate and orchestrate campaigns across various touchpoints such as email, social media, paid media, SMS, and events. The platform also excels in account-based marketing by utilizing AI to create personalized, cross-channel experiences for targeted accounts. Through real-time scoring models and automated nurture streams, it helps in developing and qualifying potential buyers effectively.

Marketo Engage is also equipped with powerful email marketing tools, allowing users to create and deploy optimized emails for any device with advanced personalization, A/B testing, and triggered emails. Additionally, its multi-touch attribution and marketing analytics features provide deep insights into the effectiveness of campaigns and customer journeys, enabling data-driven decision-making.

To ensure seamless alignment between sales and marketing teams, Marketo Engage integrates effortlessly with CRM systems like Salesforce and Microsoft, offering coordinated journeys and advanced lead management. Its predictive capabilities are enhanced by AI, facilitating the creation of predictive audiences and dynamic content delivery based on detailed customer profiles and behaviors.

Adobe Marketo Engage offers four pricing packages—Growth, Select, Prime, and Ultimate—each designed to cater to different business needs with varying degrees of advanced functionalities. To get specific pricing details, businesses must contact Adobe for a customized quote.

By offering a wide range of integrated features that support different aspects of marketing and customer engagement, Adobe Marketo Engage proves to be an essential tool for modern marketers aiming for efficiency and effectiveness in their marketing strategies.

Features

  • Marketing Automation: Automate cross-channel campaigns to acquire, nurture, expand, and retain customers across various touchpoints such as email, social media, paid media, SMS, and events.
  • Account-Based Marketing: Use AI to build best-fit account lists and automate personalized cross-channel experiences, targeting the right accounts and connecting with decision-makers.
  • Lead Management: Draw top-of-funnel traffic through inbound and outbound programs with custom scoring models, real-time updates, and persona-based nurture streams.
  • Email Marketing: Create personalized emails for any device using tools, templates, and a visual editor, with features such as A/B/n testing and triggered emails.
  • Multi-Touch Attribution: Gain insights into content effectiveness and customer journeys with advanced journey and marketing analytics for a holistic view from first interaction to conversion.
  • AI and Predictive Capabilities: Leverage AI to build predictive audiences, accelerate email creation, create webinar summaries, and scale chatbot responses using generative AI.
  • Personalization and Content Delivery: Deliver personalized content using profiles, real-time data, and AI, tailored for both known and anonymous visitors.
  • Sales and Marketing Alignment: Sync marketing and sales data to create coordinated journeys with advanced lead generation, lead scoring, and account management tasks.
  • Marketing Analytics and Reporting: Use advanced journey and marketing analytics with in-product dashboards to visualize essential ROI insights.
  • Quick Deployment: Deploy campaigns quickly, with the ability to have the first campaigns running in just a few days or even hours.
  • Integration with Other Adobe Products: Combine with Adobe products like Adobe Real-Time CDP to create complete profiles and activate personalized lead- and account-based engagement.
  • Community Support: Access to a large community of marketing automation practitioners for best practices and support.

Pricing

  • Growth package includes 10 users, 20,000 API Calls per day, lead & account database, native CRM integration, audience segmentation & targeting, advanced dynamic content, advanced personalization, custom user roles & permissions, campaign & journey automation, intelligent cross-channel nurturing, scoring, routing & alerts, email marketing, social marketing, landing pages & forms, search engine optimization, paid media targeting, campaign reporting & insights, secure domains, custom data objects & fields (10 objects, 2 million records), event & webinar marketing, unlimited interactive webinars, marketing calendar, attribution & ROI dashboards, predictive content (50 assets), dynamic chat but does not include target account management, predictive audiences, advanced journey analytics, sandbox, workspaces & partitions, Marketo Measure.
  • Select package includes 25 users, 50,000 API Calls per day, lead & account database, native CRM integration, audience segmentation & targeting, advanced dynamic content, advanced personalization, custom user roles & permissions, campaign & journey automation, intelligent cross-channel nurturing, scoring, routing & alerts, email marketing, social marketing, landing pages & forms, search engine optimization, paid media targeting, campaign reporting & insights, secure domains, custom data objects & fields (10 objects, 2 million records), event & webinar marketing, unlimited interactive webinars, marketing calendar, attribution & ROI dashboards, predictive content (50 assets), dynamic chat, target account management, predictive audiences and also includes advanced journey analytics, sandbox, workspaces & partitions, Marketo Measure.
  • Prime package includes all features from the Select package but with additional support for target account management, predictive audiences, advanced journey analytics, sandbox, workspaces & partitions, and Marketo Measure.
  • Ultimate package includes all features from the Prime package with no additional limitations or exclusions.
  • Pricing for all packages is customized and is available upon request by contacting Adobe directly.
Last Updated
September 3, 2024 12:25

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