Red Points Review - Features, Pricing & Deals

Red Points is a brand protection platform that uses AI technology to defend against counterfeits, brand impersonation, and digital threats. Founded in 2014 in Barcelona, the company now serves over 1,300 organizations worldwide through its offices in New York, Salt Lake City, and Beijing.

The platform works by continuously monitoring online marketplaces, social media, websites, and advertising channels for potential brand infringements. Its AI-powered system can spot unauthorized sellers and counterfeit listings that often slip past basic keyword searches. When threats are detected, Red Points automatically initiates takedown requests to remove infringing content.

Key features include image recognition technology, automated enforcement actions, and detailed analytics dashboards that help brands track their protection efforts. The platform also offers clustering technology to identify repeat offenders and prevent them from simply creating new listings.

While pricing isn't publicly listed, Red Points typically operates on an annual subscription model with costs starting around $35,000. The company provides custom quotes based on each brand's specific needs and protection requirements.

• AI-Driven Detection: Uses advanced AI bots to monitor marketplaces, websites, social media, and ads for potential brand infringements across digital platforms.
• Image Recognition Technology: Employs sophisticated image recognition to validate and identify brand assets within photos, catching subtle infringement attempts.
• Automated Takedown System: Automatically prepares and sends takedown requests to remove infringing content through direct API connections with major platforms.
• Machine Learning Validation: Utilizes intelligent machine learning algorithms to verify detected threats and distinguish between legitimate and counterfeit content.
• Revenue Recovery Program: Helps brands permanently shut down infringing seller accounts and recover lost sales without additional costs.
• Performance Analytics Dashboard: Provides comprehensive insights into brand protection efforts with unified data visualization and strategic decision-making tools.
• Global Digital Monitoring: Covers multiple digital channels including international marketplaces, social media platforms, and region-specific online spaces like Chinese digital ecosystems.

• The average annual cost for Red Points software ranges from approximately $35,000 to $70,000.
• Red Points offers custom pricing tailored to each company's specific brand protection needs.
• Pricing is based on a flat-fee model that includes unlimited detection and takedown actions without additional charges during peak periods.
• Potential clients must contact Red Points directly to receive a precise quote for their brand protection requirements.
• No standard pricing plans are publicly available, with pricing determined through direct consultation and custom assessment.

Red Points goes beyond simple keyword searches by using AI-powered image recognition. Their tech can spot your product images even when sellers try to hide by avoiding your brand name. The system analyzes visual elements to find matches with your registered products, catching counterfeiters who use your images but different text. This helps you find infringements that would fly under the radar with traditional monitoring tools.

Once Red Points finds a fake, it springs into action automatically. The system validates the infringement using machine learning, then prepares and sends takedown requests to the platform where it was found. You don't need to handle each case manually. Their direct API connections with major marketplaces and platforms speed up the removal process, and you can track everything through their dashboard. They'll even help shut down repeat offenders for good.

Yes! Red Points covers all major social networks including newer platforms like TikTok and Threads. Their bots scan posts, comments, and marketplace sections on social sites to find counterfeits and brand impersonation. This is really helpful since many counterfeiters have moved from traditional marketplaces to social media where they can reach customers directly. The system also monitors Chinese platforms like Douyin and WeChat if you're worried about international fakes.

In your first few months, you'll likely see a spike in detections as the system identifies existing infringements. Most clients notice marketplace takedowns happen within 1-3 days of detection. The dashboard will show you patterns in where fakes appear most often and which products get copied the most. Your dedicated Customer Success Manager will help you understand these early results and fine-tune the system. As enforcement continues, many brands report seeing a gradual decrease in new infringements as counterfeiters learn your brand is protected.

Not at all. Red Points is built for brand owners, not tech experts. The dashboard is straightforward, with clear visuals showing your protection status. When you start, you'll get training from your Customer Success Manager who will help set everything up. You just need to provide examples of your authentic products and approve the types of infringements to target. The AI handles the complex detection work, and you can manage everything through an easy-to-use interface. No coding or technical background needed!