Storylane Review - Features, Pricing & Deals

Last Updated
Apr 10, 2025

Storylane helps companies create and share interactive product demos that showcase their offerings effectively. The platform lets teams build engaging demonstrations without any coding knowledge, making it easier to connect with prospects and customers.

At its core, the tool focuses on three main demo types: guided walkthroughs for sales teams, sandbox environments for self-paced exploration, and a central demo hub that organizes content for different departments. Companies can personalize demos with custom branding, integrate with popular CRM systems, and track user engagement through detailed analytics.

The platform serves various teams across organizations. Marketing teams use it to enhance website conversions, while sales teams create tailored demos for prospects. Customer success managers rely on it for smooth onboarding, and product teams showcase new features to gather feedback.

Storylane offers flexible pricing options, starting with a free plan for basic demo creation. Paid tiers unlock additional features like AI assistance, advanced analytics, and enterprise-grade security. The platform currently supports over 2,500 companies in improving their product demonstration process.

Who is Storylane for?

Storylane is perfectly suited for sales and marketing professionals who need to showcase complex software products without coding knowledge. The platform helps teams create interactive product demos that save time, boost engagement, and improve conversion rates.

  • Sales representatives who need to quickly create customized product demonstrations for prospects without technical assistance
  • Marketing managers looking to enhance website conversion rates with interactive product experiences rather than static images
  • Customer success teams responsible for efficient onboarding who want guided walkthroughs that reduce support tickets
  • Product managers who need to showcase new features and collect user feedback without development resources
  • Sales enablement leaders seeking analytics-driven insights on how prospects interact with product demonstrations
  • SaaS company founders who want to explain complex software solutions clearly without lengthy meetings

Storylane serves as an essential tool for B2B software companies, particularly those in fintech, healthcare tech, and enterprise SaaS who need to explain complex products simply and effectively.

Online Reviews (Last 6 Months Summarised)

Storylane offers an interactive product demo platform that's generally well-received by users. Customers appreciate its ease of use, allowing quick demo creation and flexible deployment across different channels. The platform's responsive customer support and engagement metrics tracking are also notable positives.

However, users have pointed out some limitations, including restrictive starter pricing tiers and challenges with demo organization. Some find the call to action options somewhat narrow, wishing for more customization. While the tool shows promise, potential users might want to carefully evaluate whether its current features align with their specific needs.

Features

  • Guided Demo Platform: Enables sales teams to deliver personalized, step-by-step product walkthroughs that help prospects understand complex software features quickly and interactively.
  • Interactive Sandbox Environment: Allows potential customers to explore product capabilities independently, giving them a hands-on experience without requiring direct sales intervention.
  • Centralized Demo Management: Provides marketing and sales teams with a flexible hub for hosting multiple product demonstrations in gallery or playlist views for streamlined presentation.
  • AI-Powered Demo Creation: Leverages Lily AI to generate guides automatically, support multiple language voiceovers, and create demos with minimal manual input.
  • Dynamic Personalization Tools: Enables instant customization of demos with token variables, allowing quick modifications of names, logos, and company details for targeted prospect experiences.
  • Comprehensive Demo Analytics: Offers detailed insights into user engagement, tracking demo interactions, drop-off points, and providing full replay capabilities for performance assessment.
  • Enterprise-Grade Security: Provides SOC2 compliance, custom domain support, single sign-on options, and advanced whitelabeling for professional, secure demo sharing.

Pricing

  • Free (Solo) Plan offers one guided demo with one seat, unlimited shares and views, basic analytics, and Slack integration using only screenshots.
  • Starter Plan costs $40-$50 per month per creator, providing unlimited demos, multi-flow product tours, AI assistant, lead capture, and integrations with HubSpot, Zapier, and Google Analytics.
  • Growth Plan starts at $500-$625 monthly for five seats, with additional seats at $100-$125 each, offering advanced features like HTML demo editor, personalization, custom lead forms, and dedicated support.
  • Premium Plan priced at $1,200 monthly includes demo coaching, go-live sessions, SSO, deep Salesforce integration, whitelabel demo URLs, and a dedicated client success manager.
  • Enterprise Plan offers custom pricing, averaging $25,000 annually but ranging up to $125,000, with comprehensive features like professional services, API access, enterprise-grade security, and technical training.

Frequently Asked Questions

What's the difference between guided demos and sandbox demos in Storylane?

Guided demos take prospects through your product step-by-step, similar to a tour with clear directions. You control the journey and highlight specific features in a structured way. Sandbox demos, on the other hand, give prospects freedom to explore your product at their own pace. They can click around and discover features that interest them most without following a preset path. Many companies use guided demos for initial engagements and sandbox demos during later sales stages when prospects want hands-on experience.

Can I customize demos for different prospects without creating new ones?

Yes! Storylane's token variables let you personalize demos without starting from scratch. You can change names, company info, logos, and dates with just one click. When you share demos, each prospect gets their own unique link with their custom information. This saves tons of time compared to building separate demos for each prospect. The system handles all the personalization automatically once you set up your variables.

How does Storylane's AI assistant help with demo creation?

Storylane's Lily AI makes demo creation much faster and easier. You just provide basic info about what you want to show, and the AI helps generate complete guides with proper wording and flow. It can create AI avatars to narrate your demos and offers voiceovers in more than 65 voices across 25 languages. This means you can build professional-looking demos quickly, even if you're not a natural writer or don't have time to script everything manually.

What analytics do I get from Storylane demos?

Storylane gives you a full replay of how prospects interact with your demos. You'll see exactly where people spent time, which features caught their attention, and where they dropped off. You can track metrics like completion rates and engagement time to understand what's working. The analytics can connect to platforms like Google Analytics or your CRM systems like Salesforce, so all your prospect data stays in one place. These insights help you improve demos and follow up with prospects based on their specific interests.

Is Storylane secure enough for enterprise use?

Yes, Storylane offers enterprise-grade security features. It's SOC2 compliant, which means it meets strict security standards for handling customer data. For enterprise users, Storylane provides custom domain URLs, so demos can live on your own domain instead of Storylane's. You can set up Single-Sign On (SSO) for better access control, and the platform supports complete demo whitelabeling to match your brand. You can also blur, hide, or remove sensitive information from demos to protect confidential data.

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